Chapter 115： The world's first Chinese-language newspaper

At eight o'clock in the morning, the newsstand in Shenton Way, Singapore's business district, was already open.

In order to make "Jiuding Daily"'s sales on the first day as large as possible, Xia Yu once again resorted to the method of free supply for seven days. After all, this has been tested and works well, but it is a pity that you don’t need it, not to mention the investment cost. Big.

Of course, the practice of providing free newspapers to sellers is also limited to countries in Southeast Asia, and sales are still normal in Hong Kong.

Compared with the marketing methods in Xiangjiang, the marketing methods in Southeast Asia lack the direct distribution of newspapers to citizens for free. This is also unrealistic and difficult to operate in consideration of the actual situation.

After all, Southeast Asia is too big. Unlike Xiangjiang, where there are a small number of people and a large population, free delivery is relatively easy. Moreover, Xiangjiang is the base camp of "Jiuding Daily" after all, and employees are here. Even so, there was not enough manpower at the beginning.

If we arrange for free delivery of employees in Southeast Asia, there would be not so many people at all, so Xia Yu can only give up. There is no way, any means and methods must be in line with the local realities. Direct copying will not work.

But Xia Yu didn't think of other ways. In order to increase the sales of Jiuding Daily, he also came up with a way.

That is to post "Jiuding Daily" propaganda posters in major newspapers and magazines, to clearly write the characteristics of "Jiuding Daily" and its brilliant record in Xiangjiang, in order to arouse the curiosity of the people passing by.

In addition, the poster also highlights the latest "Xun Qin Ji" content that will be serialized in the "Jiu Ding Daily". This article is aimed at readers who bought the first volume and second volume of the "Xun Qin Ji" novel and let them know the " "Jiuding Daily" is already on sale. If you want to see the latest plot, come and buy it.

It is the first time this kind of sorrowful operation has appeared, and many people feel it is very novel.

After all, newspapers usually advertise other companies and brands, but now it’s the other way around.

Many colleagues in Southeast Asia are also paying close attention. After all, "Jiuding Daily" is the unshakable overlord in the Hong Kong newspaper industry. Even the original overlord "Oriental Daily" has suffered a sharp decline in sales, and finally it was suspended. It is very possible that the closure of "Dongfang Daily" is related to "Jiuding Daily".

Therefore, although "Jiuding Daily" has not entered the Southeast Asian market, its reputation has already spread to the ears of its counterparts in Southeast Asia.

Now that the hegemon of the Xiangjiang newspaper industry has finally officially begun to attack Southeast Asia, many local newspapers are becoming vigilant.

In particular, the newspapers that have the same content as the "Jiuding Daily" are very nervous, for fear that their newspaper will follow the old path of the "Oriental Daily", and its sales will plummet.

...

The effect of posting posters is really good. Some people who have bought novels and read them, and have been waiting impatiently for the release of "Jiuding Daily", came to the newsstand after seeing the posters on the newsstand. Buy a newspaper.

"Boss, bring me a copy of "Jiuding Daily"!"

"Boss, give me a copy too!"

...

In addition to fans of novels who spontaneously buy newspapers, the owner of the newsstand also actively promotes "Jiuding Daily", hoping to make a fortune within these seven days.

Since the people from the distribution department of Jiuding Newspaper Company came to the door and gave the "Jiuding Daily" free for seven days in Xiangjiang local area, when they showed them the statistics of the sales volume and the amount of money made by the major newsstands, the newsstand bosses were enthusiastic. In addition, the employees of the publishing department were both instigating and tempting him. He also wanted to make a fortune.

If there is no precedent, it will be fine, but knowing that Xiangjiang's colleagues can make a lot of money by selling "Jiuding Daily", his mind is active, and he believes that he will be no worse than Xiangjiang's counterparts.

Because of this psychological inducement, he worked very hard in the promotion of "Jiuding Daily", and the sales of "Jiuding Daily" increased greatly.

This scene, which is also happening in other places, can be encountered, and the sales of "Jiuding Daily" in Southeast Asia will definitely not be bad.

Sure enough, in the evening, after Yan Wenhan collected all the statistics, the smile on his face could not be concealed.

Yan Wenhan didn't want to wait for a moment, so he hurried into Xia Yu's office and handed the sales statistics to his boss Xia Yu.

"Boss, the sales results have come out!" Yan Wenhan said and handed the statistics sheet to Xia Yu, who quickly took it over and looked at it.

His eyes quickly swept across the statistics table, and the corners of Xia Yu's mouth became wider and wider.

Today, the sales results of "Jiuding Daily" in Southeast Asia are very gratifying. The total sales volume is 280,000 copies, which directly exceeds the sales record of "Jiuding Daily" on the first day in Xiangjiang.

Among them, the top five countries in terms of sales volume are Singapore, Malaysia, Indonesia, Thailand and Brunei.

Singapore, the highest, sold 70,000 newspapers, and Malaysia sold 68,000 newspapers. UU Kanshu together accounted for nearly half of the total sales.

There is no way. Singapore and Malaysia are the countries with the first and second highest proportion of Chinese in Southeast Asia, and they are relatively richer.

Although Singapore has a small population, the per capita consumption level is high. Although Malaysia has a population of about six times that of Singapore, the consumption level is lower and most of them are indigenous. The total number of Chinese is actually more than twice that of Singapore, and it is relatively scattered.

Therefore, it is logical that the number of newspapers sold is less than that of Singapore.

In addition to the data from Southeast Asia, there is another data that is also very conspicuous, that is, the sales data of "Jiuding Daily" in Taiwan Province has reached 20,000 copies, which makes Xia Yu a little surprised.

He almost gave up on Taiwan Province, that is, he sent a few people to contact other channel dealers, and did not specifically build his own distribution channel. Unexpectedly, he sold 20,000 copies, and the 20,000 copies were all Those big distributors directly contracted out.

"It seems that Taiwan Province is still doing something, but don't worry, the market is there, and you can't run away. Let it grow savagely. Now it is important to focus on Southeast Asia!" Xia Yu pondered for a while, and said in secret.

At the end of the statistics, the sales volume of "Jiuding Daily" in Xiangjiang once again reached 330,000 copies.

Two days ago, "Looking for the Qin" was broken, and the sales of "Jiuding Daily" dropped a bit, dropping 10,000 copies to only 320,000 copies, which also proves that some readers subscribe to the newspaper for the novel.

But today, "Looking for the Qin" was re-serialized, and the sales of "Jiuding Daily" returned to its peak.

Adding up the local sales in Southeast Asia, Taiwan Province and Hong Kong, the total sales of Jiuding Daily today reached 630,000 copies, which has surpassed the total sales of Sing Tao Daily!