Chapter 123： Nawari

In the economic research room on the fifth floor of the company, Xia Yu asked Lin Shanyuan and others about the progress of the second issue of "Economics" magazine, and was very satisfied after learning about it, which made him relieved.

At this time, the number of economic research rooms increased by about ten, five researchers and five assistants. This was invited by Lin Shanyuan and others within three days. As soon as they entered, Xia Yu assigned them assistants, just to make them the first Time to familiarize yourself with the pattern.

Moreover, compared to researchers who are extremely in need of analysis and research capabilities, assistants who are solely responsible for statistical analysis are still very good, or even don't need to recruit them, they can be directly transferred from other departments of the company.

In addition to the five who have already entered, Lin Shanyuan and others contacted others, but they are still under consideration. Xia Yu is not in a hurry. When the "Economy" magazine is released tomorrow, after the shock of Xiangjiang, they will definitely grab it. Join in.

Xia Yu believes that for such a good platform to showcase his abilities and economic views and thoughts, there is no other platform that can match Hong Kong and even Asia except his "Economic" magazine.

Why don't you worry about the phoenix when you plant a plane tree?

For the "Economic" magazine, Xia Yu is so confident, this is a magazine that is not far from the eyes of the CEO of Time Warner in his memory, so of course he is confident!

Seeing the eager expressions of Lin Shanyuan, Xu Zhixue and others, Xia Yu smiled in his heart, knowing what they wanted to ask. This is why he also called Yan Wenhan up, just to let them know the specific situation as soon as possible.

"Wenhan, how is the current pre-sale and distribution of "Economic" magazine?" Xia Yu asked Yan Wenhan next to him.

Feeling that everyone around him was looking at him, Yan Wenhan smiled slightly. He handled this matter personally, and the specific situation had long been familiar to him, so he began to introduce it.

"Boss, in the past few days, special personnel have contacted the distributors of our distribution channels. At first, they were not very interested in "Economic" magazine, but after our publicity these days, they saw the changes in public opinion. They called to order one after another, and the interest was getting bigger day by day, and the order volume was getting more and more every day."

"Up to now, the total order has reached 150,000 copies. The booksellers and newsstands in Hong Kong have ordered a total of 80,000 copies. The distributors in Taiwan took 20,000 copies, and the distributors in Southeast Asia added I have ordered 50,000 copies. The farthest order from Southeast Asia and Taiwan Province has been delivered and is being urgently shipped. It is absolutely guaranteed to be delivered to the dealer before tonight, and will not delay the sales of tomorrow; and the local order from Hong Kong has not yet Delivery."

"Because it is a mid-to-high-end magazine, the cost is relatively high. Our magazine is priced at 2.5 Hong Kong dollars each! The price provided to distributors is 1.8 Hong Kong dollars. After removing various material costs and labor costs, our profit is only 0.3 Hong Kong dollars."

"Our company has printed a total of 200,000 magazines so far, and now there are only 50,000 copies left in stock. I have prepared the printing plant to stand by and start printing at any time to ensure that there will be no out-of-stock issues like the previous "Xun Qin Ji"! "

Yan Wenhan finished the report in one go, then looked at Xia Yu and waited for Xia Yu's opinions.

Xia Yu smiled, nodded and smiled: "Very good!"

After speaking, Xia Yu looked at Lin Shanyuan, Xu Zhixue and the others, and saw that all of them were happy. Obviously, they were pleasantly surprised when they learned about the production and distribution of "Economics" magazine, and a little bit of anxiety was also lost.

At least the dealers approve it, which means they think there is market value. If 200,000 copies are sold now, "Economics" magazine will have succeeded! What's more, this magazine is a weekly magazine, and the sales cycle is one week. As long as it sells hotly, sales will continue to increase in the future!

According to what they have learned, Xiangjiang doesn't have any famous magazines. The best magazines sell more than 10,000 copies a week. The market is almost a virgin land. Now it's finally time for the "Economic" magazine to come.

The more they sell, the greater the influence of "Economics" magazine, and the more reputation they gain.

You know, each article is signed by each article, and whoever wrote the article is signed, and the rich list and the top 100 companies list are all attached with their names.

The greater the influence of "Economy" magazine, it also means that their articles are read by more people, and their names are known by more people. This was impossible before, but now it is equipped with "Economy". The magazine is a golden platform, but they can easily expand their influence. What's more, Jiuding Newspaper Company also paid them a lot of money.

Fame and fortune, nothing more!

With such a good post, there are not a few out there with lanterns in Xiangjiang!

"Professor Lin, Professor Xu, and everyone sitting here, in the first issue of the magazine, you can directly ask Wenhan for how much you want, and you can give it to your relatives and friends. You can take it back tonight and give it away. The more you give away The happier I am! The greater the influence on our magazine!"

Xia Yu smiled and said to Lin Shanyuan and others.

"Thank you Xia Sheng! We will definitely work hard to promote it!" Lin Shanyuan thanked Xia Yu with a smile, and they couldn't wait to share this success with their friends.

After that, watching Lin Shanyuan and others surround Yan Wenhan, one by one saying the number of shares he wanted, Xia Yu smiled.

In fact, making magazines is the same as making newspapers. It's just a platform and carrier. It doesn't rely on selling magazines to make money. What you make is the advertising costs after the platform is bigger. That's the bulk.

This is not like selling novels like "Xun Qin Ji". It is a one-off sale. Making money is money for buying books!

The price of "Economics" magazine is 2.5 Hong Kong dollars, which is already very high, but the cost is also high. Good paper, color printing, labor costs, machine wear and tear, the biggest cost is the salary of Lin Shanyuan and others. To taxes,

Combining these costs, the cost of "Economics" magazine has risen to 1.5 Hong Kong dollars. Xia Yuhai can earn a gross profit of 0.3 Hong Kong dollars from each book, which is already very good. Many magazines are operating at a loss without advertising revenue. , Even if the income from selling magazines is good, it is rare that Xia Yu’s "Economic" magazine still has a gross profit of 0.3 Hong Kong dollars.

Of course, the more printed, the cost will drop!

If you continue to expand sales, it is more appropriate to lower the price to 2 Hong Kong dollars or 1.5 Hong Kong dollars. Even if you lose money here, you can make up for the advertising expenses. However, Xia Yu gave up this plan after considering it, because this involves the positioning and force of the magazine. Grid problem.

Since it is to be a mid-to-high-end financial magazine, with a low price, it will lower the grade. For the rich, 0.5 Hong Kong dollars and 1 Hong Kong dollars more can be regarded as a thing!

As for providing Lin Shanyuan and others with the first issue of the magazine for free, it’s a trivial matter. It doesn’t cost a lot of money, but it can win their favor and make them feel more belonging to the company. They can also expand the influence of "Economics" magazine!

Talk and laugh with Hongru, Wang Baiding!

Dragons do not live with snakes. They are all people with a certain social status and level. Friends are also at a level similar to them. They happen to be potential customers of "Economics" magazine. Lin Shanyuan and others promote it. They have this level of trust. The chances of converting into subscribers are much higher, this deal is simply a bargain!

When He Yan Wenhan left the fifth floor and came to the office on the second floor, Xia Yu said to him again: "Wenhan, you will arrange for a specific person to deliver the magazine to the listed companies early tomorrow morning, and then HSBC's It must be delivered as early as possible, and HSBC employees must be informed that it must be delivered to their chairman Shen Bi, remember?"

"Don't worry, boss, I will make arrangements!" Yan Wenhan said solemnly.

"Go, make arrangements!" Xia Yu waved his hand to let Yan Wenhan go out. He took a deep breath and leaned on the chair to meditate.