Chapter 127： 0 million against the sky sales

This is especially true for some small financial companies, because many small companies have insufficient staff and poor analytical capabilities. However, the analysis of "Economics" magazine saves them a lot of work and can help them select high-quality companies for investment. I don't know how much work they have saved. The effect is too great, and the cost is very low. You only need to spend dozens of dollars a week to subscribe to a dozen books, which is really cost-effective! So order one after another!

"Economics" magazine became an instant hit. Many wealthy children bought the magazine at the first time. Regardless of their education, the pride in their bones is inevitable, that is, introverted and exposed.

The children of wealthy families are aggressive, the children of the high-ranking families are very proud, the children of the low-ranking families are very dissatisfied, and those who are not on the list at all are more aggrieved, but see every precise statistic on the rankings, listen When the parents agree with the two lists, they can only hold their breath secretly.

Those who did not make the list wanted to be on the list, those with a low ranking wanted to be higher, and those with a high ranking wanted to keep up while continuing to rush up. After all, the halo given by these two lists was too great.

Before they went out to say which family they belonged to, many people may not have heard of it, but now when they go out, as long as they say it, others know it immediately, and look at them with envy and respect. Anyone who has vanity will enjoy it very much. This feeling, as to whether being on the list will have any negative impact on the family, this is not in their consideration. Anyway, with their parents, they only need to enjoy the glory of the family!

Since today, many upper-class cocktail parties have been inseparable from talking about "Economics" magazine, and the two lists are signed by Lin Shanyuan, Xu Zhixue and others. People who know them all recognize this list. The authority is beyond doubt .

Of course, no one went to trouble Jiuding Newspaper Company. After all, these are all publicly released data, and Jiuding Newspaper Company's statistics are understandable! Although being on the list will have a certain impact on them, the good impact is higher than the bad impact. In this way, they also bear the feelings of Jiuding Daily in their hearts.

On this day, the sales of "Economics" magazine were amazing. The first 150,000 copies sent out were almost out of stock. Jiuding Newspaper Company's phone calls have never stopped. This hot trend made Xia Yu very satisfied.

Because preparations were sufficient this time, even though the orders were falling like rain, Jiuding Newspaper Co., Ltd. still delivered the goods in an orderly manner, and kept printing on them to ensure that they were shipped as soon as they received the order and ensure the sales of "Economy" magazine.

On this day, the total sales of "Economic" magazines reached 220,000 copies, of which 120,000 were sold by Xiangjiang, 70,000 in Southeast Asia, and 30,000 in Taiwan.

The next day, "Economics" magazine sold 260,000 copies, but Xiangjiang's sales volume dropped a bit, reaching 90,000 copies. It is estimated that the popularity is too high, and the purchasing power exploded a bit.

Although Xiangjiang’s sales have fallen, Southeast Asia and Taiwan Province have instead fermented. The total sales of Southeast Asian countries have reached 110,000 copies.

Taiwan’s sales have also doubled, reaching 60,000 copies. This is the result of Jiuding News’ inability to expand its influence on its own; but it’s normal to think about it. After all, the population of Taiwan is the population of Xiangjiang. It’s more than five times that of Hong Kong, and it’s close to Xiangjiang, and its economic ties are very close. The "Economy" magazine made a sensation throughout Xiangjiang and Southeast Asia. Naturally, Taiwan Province was aware of it immediately. In addition, those sellers seized the opportunity to market. Soaring naturally.

On the third day, the total daily sales of "Economy" magazine was 210,000 copies...

On the fourth day, the single-day total sales of "Economy" magazine plummeted to only 120,000 copies...

...

Although every day, the sales of "Economics" magazines will plummet, but the total sales of "Economics" magazines continue to rise.

Of course, seeing the sales volume of "Economy" magazine, some magazines were also jealous and began to imitate "Economy" magazine. The impatient magazines quickly launched similar magazines, but the quality was too poor. "The excellence of the magazine is supported by peers, but sales have risen somewhat.

Some newspapers do not engage in magazines, but they are not afraid of death. They also want to take advantage of the popularity of "Economics" magazine to launch what they think is the richest list and the top 100 Xiangjiang enterprises list. Some even want to be different, and even launched Xiangjiang. Top 200 enterprises list, top 500 list, rich list in Kowloon, rich list in New Territories, rich list in Hong Kong Island, etc.

It’s a pity that after tricking users into subscribing to newspapers, they really got a lot of scolding. After all, this kind of list is so easy to launch. Jiuding News has been preparing for so long, and the people involved are finance and business. The capable people in the world really thought they were so easy to imitate? Think you can fool readers by writing casually?

Without the list of "Economics" magazine, it is better to say that there is nothing to be afraid of comparison, and there is no harm without comparison!

A comparison reveals the excellence and professionalism of "Economics" magazine, which are all set off by peers!

After many newspapers smashed their heads, other newspapers that were eager to move also came to their senses, recognized the reality, and did not dare to move their minds.

No matter what happened in the middle, the sales of "Economics" magazine were not affected, and they were still in full swing.

On the evening of the seventh day, Yan Wenhan happily reported the results to Xia Yu.

"Boss, our "Economic" magazine has sold exactly one million copies in seven days! Among them, Hong Kong has sold 320,000 copies, Southeast Asia has sold 480,000 copies, and Taiwan has sold 20 copies. Wanben."

"And the number of subscriptions for the second issue is 380,000."

"Okay!" Xia Yu said with satisfaction, with a smile on his face. You should know that the weekly sales of Forbes magazine in later generations were only 5 million. The first issue of "Economics" magazine reached the fifth of "Forbes" magazine. One part, this result is absolutely strong.

However, he was not dazzled by this fiery result. He also knew that this one million sales result was very watery, and the auxiliary effect brought by marketing was too great. Many people were curious about the two lists. Those who buy the "Economic" magazine are not those who really need the "Economic" magazine. Such users are not loyal users and have low commercial value.

Yan Wenhan’s report proves this from the side, because before the second issue of the magazine was released, it was determined that only loyal users would subscribe, and the number of subscriptions was only 380,000, and many of them were similar to Henderson. Like Zhaoye Real Estate, they subscribe in batches.

In Xia Yu's view, the sales performance of the second issue of "Economy" magazine will be the real level. The second issue of "Economy" magazine does not have the blessing of hot public opinion, and those at the bottom will rarely buy "Economy" again. Magazines, because they don't need them, and they can't afford to spend 2.5 Hong Kong dollars to buy a magazine, just to get more information about the two lists.

What's more, after the publication of "Economics" magazine, there will definitely be other newspapers reprinting or discussing the rankings, and they can also get information.

When Xia Yu wanted to come, if the second issue of "Economics" magazine had a sales volume of 700,000, he would be very satisfied. He even set the lower limit to 600,000 copies. No way. This kind of mid-to-high-end magazine is not Everyone needs it!

"How is the situation in the Economic Research Office now?" Xia Yu asked again without asking the question of sales.

"Boss, after the release of "Economics" magazine, our economic research office expanded very quickly. Many celebrities in the financial and business circles have joined us, and Professor Lin and others have also invited many people to join.

"So far, the Economic Research Office has been expanded four times, with 60 researchers and 60 assistants, and it has been divided into groups, so there will be no problems in management." Yan Wenhanhui reported.

"Very well, "Economics" magazine cannot rest on its laurels. Next, the list will be expanded from one hundred to five hundred, and it will be called the top five hundred of the Hong Kong enterprises and the rich list will also be ranked five hundred. This is a short-term goal. ."

"Next, the newspaper will set up branches in Taiwan and other countries in Southeast Asia, and set up a separate printing plant, so that "Jiuding Daily" will take root."

"The "Economy" magazine should also keep up The mid-term goal is to make a ranking list for each country, as well as a general ranking list for Southeast Asia, and to recruit local personnel to study the local economy and make a local version "Economics" magazine, understand?"

Xia Yu thought for a while and ordered in one breath.

"Understood!" Yan Wenhan replied earnestly.

"There is one more thing to note. If my company meets the standard, it will be on the list. Don't be falsely high. Everything in the corporate rankings must be real! But the rich list, don't show my name. At that time, you tried to compress my assets. If there is one million, you write me one hundred thousand, or even lower, understand?" Xia Yu exhorted with a serious face.

"I remembered!" Yan Wenhan nodded immediately. He knew what the boss Xia Yu meant was to hide assets. Although this would have some influence on the authority of "Economics" magazine, but the boss has spoken, it must be no If he cares about this negative impact, he only needs to execute it.

"Also, tomorrow is the first day when the second issue of "Economics" magazine goes on sale. You have to close it!"

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