Chapter 202： 3-step expansion strategy

Let "Xun Qin Ji" be published again!

and including the 300,000 words that have not yet been serialized, all published at once!

Xia Yu intends to give Jiuding Book Publishing Company a glorious start with "Looking for the Qin", build the company's reputation, and stabilize the book company's distribution channels.

He believes that with this one-time release of 300,000 words of'fat meat', it can definitely arouse the passion of readers, and sales will definitely explode by then, leaving an unparalleled record for Jiuding Book Publishing Company. This record is very resounding. The signboard is the embodiment of strength!

The society is very realistic and the interests are the most moving!

Except for a small number of authors, most of the authors write books to make money.

If Jiuding Book Publishing Company proves that it has the ability to sell more of the author's books and allow the author to make more money, then the author is definitely more willing to submit his work to Jiuding Book Publishing Company for publication.

is the same.

Holding this sign, in the future, Jiuding Book Publishing Company will be in no trouble when signing books!

There are some who can create this golden sign, and only have proven their strength, set a record, and the latest record is the "Xun Qin Ji" with the highest sales of 20,000 copies!

With the manuscript of "Searching for the Qin", Xia Yu came to Jiuding Book Publishing Company and found Gavin Peter, the general manager of the company who had been working hard to build the company.

"Boss, you are here!"

Seeing Xia Yu's figure, Gavin Peter greeted him with a smile.

"Gaiwen, take it, this is the final manuscript! Hurry up and print the last book."

Xia Yu nodded slightly, then handed the manuscript in his hand to Gavin Peter and said.

Seeing the manuscript, Gavin Peter couldn't help but be overjoyed and immediately took it. He has been waiting for many days, and now he finally has the final manuscript!

"Boss, I will arrange for someone to verify the draft and typeset immediately, and strive to start printing tomorrow!"

Gavin Peter said without ambiguity.

"Well, you order first, then come to me, I'm in the office!"

After speaking, Xia Yu walked towards the office.

In the past two months, Jiuding News Agency has been established, and Jiuding Book Publishing Company has not been idle.

Gavin Peter’s ability is very strong. It took less than half a month to build the complete framework of the company. Every department hired a person in charge, and then quickly filled the staff of each department.

The next step is to formulate the company's short-term, mid-term, and long-term strategic planning.

After making these plans, Gavin Peter reported to Xia Yu as soon as possible, and Xia Yu directly agreed to his plan.

Because there are too many types of book publishing industry, there are popular fiction, social sciences, business non-fiction, high-end popular fiction with high cultural content, high-end literary works, politician books, children's books, popular science books, etc.

Jiuding Book Publishing Company is a newly established company after all. Although it has certain strength, it still has to choose one or more items, so that it can use limited resources to create the greatest value.

It's useless to have a blog instead of being precise!

In combination with social conditions and company advantages, Gavin Peter plans to make Jiuding Book Publishing Company take three steps.

The first step is to become the largest book publishing company in Hong Kong and even Southeast Asia.

The second step is to set up branches in Europe and the United States to become a large international company and gain a firm foothold.

The third step is to start the acquisition model and acquire other companies to make up for the shortcomings of Jiuding Book Publishing Company and make it a top company in the publishing industry.

In addition to the general direction of the three-step strategy, the first step strategy has a detailed plan, and the second and third steps need to be adjusted according to the implementation of the first step strategy plan, so they just set the tone. Make a detailed plan.

In the first step of the strategic plan, combining the company's strengths and social realities, Gavin Peter decided to establish a foothold in the three aspects of popular novels, high-end popular novels and high-end literary works.

The most important of these is popular novels, which can make achievements in the shortest time and allow the company to settle down.

In the general category of popular novels, there are different sub-categories according to different languages ​​and cultures. Now, what is suitable for Jiuding Book Publishing Company is to publish martial arts novels.

In Xiangjiang Omen and even Southeast Asia, martial arts novels are popular, and the market has been opened up long ago. It is the least difficult to develop and the easiest to achieve results.

For this reason, Gavin Peter also specially set up a martial arts novel signing group. Since he doesn't know much about martial arts novels, in order not to affect the company, he also specially recruited a veteran in the martial arts novel publishing industry as the team leader.

After more than a month, the work of the martial arts novel signing team is also very gratifying. One by one, the publishing rights of the works of the famous martial arts novels have been taken, even if the same stratification is given by other companies, considering the Jiuding Book Publishing Company Distribution network, those writers are willing to sell the copyright to Jiuding Book Publishing Company.

So far has signed 35 martial arts novels, waiting to be published.

It’s just that although these martial arts novels are fine, they are still not qualified to be the top brand. In order to make Jiuding Book Publishing Company famous, the most suitable one is "Xun Qin Ji".

So before "Xun Qin Ji" was published, other novels were pressed first.

After the authors learned about the intentions of Jiuding Book Publishing Company, they had no objection. They heated up the market atmosphere, and if they followed suit, they would increase sales to a certain extent.

A novel can be read very quickly, and it will not take up much time for the reader. When the time comes, it will become addictive. When the book is scarce, I naturally want to look for other books of the same kind. At that time, the sales of books published afterwards will definitely increase by one. wave.

Now, even the printing branch of Jiuding Book Publishing Company in Jiuding Printing Factory has been built. Taking into account the nature of the book publishing company, the first phase of the branch was built according to the daily maximum printing volume of 200,000. It should be enough for the company in the short term.

For the remaining unpublished one million-word novel, Xia Yu was divided into three books for publication. The third volume is 300,000 words, the fourth volume is 300,000 words, and the fifth volume is 400,000 words. The market retail price is four and five Hong Kong dollars respectively. , The ex-factory price is three and four yuan, and each book releases one Hong Kong dollar profit to the distributor.

The third and fourth volumes, because they were written long ago, have also been serialized in the "Jiuding Daily".

So I arranged printing early, but I don’t know how many copies have been printed, Xia Yu waited for Gavin Peter to report the progress and plan to him.

It didn’t take long for Gavin Peter to arrive at the office after he arranged the work.