Chapter 223： How to advertise

Xia Yu's plan is actually very simple, that is, to start the free method again and send it directly.

According to the original plan, the "Fengyun Daily" with a daily sales volume of 830,000 copies was promoted. It also fits the trend of social public opinion hotspots. The "Military Manke" magazine can quickly become well-known, plus There are also promotional activities offline for various channel merchants, and sales will naturally not be small.

But who knew that there was a fatal loophole in the original plan!

Therefore, how to make the sales of the first issue of "Zhiyin Manke" as high as possible has become the focus.

After all, the sales of the first phase will have a great influence on the sales of "Milk Manke" later, and Xia Yu has to take it seriously.

Since he wanted to achieve this goal, Xia Yu immediately jumped out of the word free. After all, he was deeply poisoned by the concept of free in his previous life.

Free is the most expensive!

In the past life, whether it was an Internet giant or an entity giant, they had the essence of free and played a variety of dazzling routines, allowing users to enter the pit step by step, and then spend money unknowingly.

Many people regret that if it weren't because of curiosity or greed for petty gains, then there would be more and more expenses in the future!

It is precisely because the impression is too deep, and the previous "Jiuding Daily" also benefited a lot from the free routine at the beginning.

So this time, Xia Yu will once again choose to give this strategy for free.

It's just that this time it's really not something ordinary people can afford to play. The entire Xiangjiang comics industry, Xia Yu has the strength and energy to implement it!

After all, Xia Yu’s plan was to print one million copies directly from the beginning, intending to send them all! And it is not capped!

One million copies!

What concept?

With a printing volume of 100,000 copies, the cost of a single copy is around 1.3 Hong Kong dollars. Printing one million copies will greatly reduce the cost, but at most it will drop to around 1.1 Hong Kong dollars.

According to this single cost, it would cost 1.1 million Hong Kong dollars to print one million copies!

In addition to this minimum cost, there are other expenses, so how can the total sum of zero and zero cost one or two hundred thousand Hong Kong dollars.

In order to give away a free issue of the magazine, they invested millions of Hong Kong dollars. Shangguan Xiaobao and Huang Yulang are absolutely incapable of this ability, and spending so much money will definitely make them feel bad.

And when it’s printed, Xia Yu’s channel is the greatest guarantee to play its role as much as possible to spread its influence!

If the investment of this million of funds can bring about 300,000 more sales for Xia Yu, then the total of the second phase, the third phase and the fourth phase, the profit from selling comic magazines alone will be enough to make up for the investment. , After the fourth period is pure profit.

As for the delivery of millions of free comic magazines, can it bring 300,000 more users than if it is not free? Xia Yu is still very confident about this!

So this plan, no matter how it counts, is Xia Yu's profit!

In the next few days, "Fengyun Daily" continued to guide public opinion, influence people's attitudes towards comics, and pave the way for the publication of "Military Manke".

Moreover, "Fengyun Daily" once again provoked a topic, that is, "Are comics only available to children? Is it suitable for adults to read comics!".

As the "Fengyun Daily" has a long paragraph, citing classic analysis, and followed up by other newspapers following the trend, the popularity of this topic has begun to rise, and readers have started to think about the previous concept of "comics are what children see". Start to loosen.

This is not impossible. After all, in island countries, adults love comics.

And in the future mainland, there are also many young people who like to read comics, and the reading experience of comics with a combination of text and pictures is not comparable to dry text.

This is exactly the result Xia Yu wants. If adults can change their minds so that they can accept and read comics, the market for comics will expand several times.

After all, where is the consumption power of children as strong as adults?

And two comics like "Douro Land" and "Dragon Ball" are indeed suitable for adults to read, and "Pokemon" is most suitable for younger children.

Now the Xiangjiang comics industry has been swept away, just waiting for Xia Yu to occupy, Xia Yu has regarded it as his own territory, of course, he must find a way to expand his territory!

At that time, he will only get the most benefits!

Just as the "Fengyun Daily" continued to guide public opinion, Ma Tengdong also started to get busy. On the one hand, he organized manpower to notify channel merchants of news, and on the other hand worked overtime to print comic magazines.

Regarding Jiuding Animation Co., Ltd.'s plan to send magazines for free at the beginning, and ask them to help send them, the various distributors were not willing at first. After all, they wasted their time and energy, but after hearing the reasons for persuasion, their attitude immediately The degree of change has become very positive.

There is only one reason, and that is, the more free delivery this time, the more customers will be obtained by then. Customers who get comic magazines from them for free will naturally be more likely to come back to them to buy them. Will benefit forever!

Especially those bookstore owners who are right in front of the school, usually there is a bookstore in front of the school, and students are the main force in reading comics. The more they send out, the more students will buy the next issue next time.

Jiuding Animation Co., Ltd. paid for them to solicit future business. They only need to spend a little time and energy, and their cost is too low!

Moreover, they also read the comics in advance and found that the quality is indeed very high, and it is completely safe for readers to dislike them, so the free conversion rate will definitely be high!

Because of this, the distributors were all persuaded, and they were ready to let everyone who likes comics receive a comic magazine.

As for anyone who has received comics in large quantities and sold them as waste paper? No one has this kind of thinking. This measure of Jiuding Animation Co., Ltd. is also to recruit customers for major booksellers. If they are short-sighted and make some money to sell waste paper, their bookstore will not operate until now.

And they can't risk being discovered and offending Jiuding Animation Co., Ltd. to make that little money. The difference between the benefits and the risks is too big! not worth it!

Xia Yu also took a dozen books back and gave it to his younger brother Xia Ming, and asked him to give it to his classmates to be a favor, which would also be considered as an increase in popularity for Xia Ming.

Anyway, it will be given away for free in a few days. Sending a dozen or so copies in advance has no effect at all. Maybe they can use their mouths to promote it and increase the readership of "Military Manke"!

Time flies like a white horse, and in a blink of an eye it is the day before the free delivery of "Military Manke".

On this day, "Fengyun Daily" finally fully exposed its purpose and blatantly promoted "Friends Manke".

However, in order not to destroy its own image, Fengyun Daily also played a high-sounding banner.

That is to promote a comic magazine called "Zhiyin Manke", which advertises itself as a "positive energy" comic. It has been verified by the special review team of "Fengyun Daily" and does not contain "negative energy".

However, whether "Mild Friends" is a "positive energy" comic or not, the "Fengyun Daily" does not count, and only the masses of the people say it.

Therefore, "Fengyun Daily" invites all readers to supervise "Zhiyin Manke". As long as you purchase a copy of "Fengyun Daily" newspaper, you can get a free copy of "Zhongyin Manke" comic magazine worth three Hong Kong dollars at major newsstands. If you find any problems after reading, you can submit your feedback to Fengyun Daily.

In addition, UU Reading and the "Military Manke" comics magazine also issued an official statement on the "Fengyun Daily", solemnly promising to accept the supervision of the whole society, and welcome criticism and corrections from the whole society!

The two parties made a joint gesture, which really made readers have a good impression of "Military Manke", and no one paid attention to "Fengyun Daily" advertising for "Military Manke".

Readers have turned their attention to the "Milk Manke" that they haven't met yet.

Now that the Hong Kong government is under high-pressure supervision of the comics industry, in such a severe situation, "Milk Manke" still dared to buck the trend and publish comics.

That's all, others secretly release it for fear of being targeted.

However, "Military Friend" has announced to the whole society that it accepts supervision and criticism. The confident and socially responsible posture of "Military Friend" comic magazine is indeed very useful to readers.

In the midst of all the anticipation and disturbance, one day passed in a flash, and finally came the day when the comic magazine "Milk Manke" came out!

The result will be seen soon!