Chapter 226： Acquisition of "Nanyang Commercial Daily" (4000 words

A total of 1.83 million copies were given away!

Among them, Hong Kong, Macao and Taiwan have sent a total of 670,000 copies, island countries have sent 400,000 copies, and Southeast Asian countries have sent a total of 760,000 copies.

In fact, this amount is already considered small. After all, the daily sales of Fengyun Daily are 830,000 copies. If everyone buys a newspaper, he will receive one copy. After seven days, this alone will be enough to send out more than five million copies.

However, Xia Yu had considered this a long time ago, so the purchase of "Fengyun Daily" to lead the "Military Manke" magazine is only limited to the first day. Afterwards, if you want a comic magazine, you can only go to major bookstores to collect it.

However, if Xia Yu did not limit it, there would be a dilemma that there were no comics to send. After all, there were more than five million copies, and he would not be able to print it in seven days!

Unless all the business of the company is stopped and the production capacity is used to print "Zhiyin Manke", this quantity can barely be completed.

However, the number of 1.83 million copies is also a shocking number!

At the beginning, Ma Tengdong did not expect that the initial one million comics would be so unpublished. When the statistics on the first day came into his hands, he knew that these million copies were definitely not enough to send.

So Ma Tengdong immediately asked Xia Yu for instructions, and Xia Yu directly waved his hand to make Ma Tengdong release his seal.

Since I was planning to bleed heavily, and a million copies were printed, I didn't care about more.

And the more you send now, the more customers will be converted then, and sooner or later you will earn this money back.

So this week, every day in printing, and then step up delivery.

Hong Kong, Macao and Taiwan have given away 670,000 copies in total. This amount is not surprising. After all, the three places have a population of nearly 30 million. Adults who bought "Fengyun Daily" can get another copy for free, while students don't want anything at all. Just send it for free, and the distributor will send it on a mission.

Southeast Asian countries have also sent out 760,000 copies, which is reasonable. The total number of Chinese in various countries is tens of millions. With other populations of 5.6 billion, there are naturally more students than Hong Kong, Macao and Taiwan.

Although you may not be able to read the text in the comics, the comics can be read after all, and you can still understand some of them. Therefore, distributors in Southeast Asian countries still send comics to students of other races. Anyway, they don’t need their money. If they can Attract one and earn.

The island country can send out 400,000 copies. This data is worthy of Xia Yu’s money. Although this number is the least, it is also the least watery. After all, they are all targeted at students and comic lovers. There is basically no purchase. "Fengyun Daily" free of charge.

In addition, the economic level and consumption capacity of the island countries are the highest, so Xia Yu is looking forward to how many readers will be left in the second issue!

...

In the meeting room of Jiuding Animation Co., Ltd., sitting all the middle and high level of the company, there should be more than 20 people at a glance.

"Good job!"

Xia Yu praised everyone with a smile.

Hearing the boss's praise, everyone present couldn't help but cheer.

"Of course, we can't be proud. Everyone should know that this number is too watery. Many people are curious or don’t want to go to comics. Even you have secretly investigated. Many bookstore owners see the door. Whoever sends it."

After everyone was happy for a while, Xia Yu's smile faded and began to pour cold water.

Everyone slowly calmed down, and many people nodded in agreement, including Ma Tengdong.

It was he who led the unannounced visit team to investigate everywhere, found this problem, and promptly reported to the boss Xia Yu.

But Xia Yu really doesn’t care about the money, so he should spend money to buy a customer. As long as he gives out fifty free copies to keep a customer, Xia Yu makes money. The bookstore owner will give it away, at least he will give it away. People who enter the store to buy books are also considered potential customers of "Milk Manke". Whether they can successfully retain them, they can only rely on fate.

"The most important thing is the next week, which is the seven days from tomorrow. The number of sales in the next week is the most critical!"

"Have my money been squandered? Have your efforts been in vain? The sales volume next week is the proof!"

Xia Yu glanced across their faces like a torch, and saw that everyone had stopped the waist, he said solemnly.

Everyone nodded heavily.

"Tengdong, report on the preparations!"

Seeing everyone listening, Xia Yu's face eased, and he looked at Ma Tengdong sitting on the left hand side and said softly.

"Ok!"

Ma Tengdong nodded in response, and then began to report.

"This week, we gave out 1.83 million copies for free, of which 1.5 million copies were sent out in the first four days. At that time, we chose a conversion rate of 5 to 1, and initially estimated that the second phase sold 300,000 copies. "

"Then under the boss's correction, the quantity was revised, and 400,000 copies were printed in the second issue."

"In fact, the major distributors have no bottom in their hearts, so they are very cautious and dare not place orders in large quantities. So so far, the total order has reached 320,000. These orders have been delivered by the distributors. Now they are in the warehouse. There are 80,000 copies left in inventory."

"Our main printing plant and the sub-printing plants in various regions add up to a maximum production capacity of 250,000 copies per day, and arrangements have been made so that only the data can be collected in a timely manner, and it will be able to print in time, and there will be no out of stock."

"The above is our preparation."

Finally, Ma Tengdong thought of Xia Yu and said, Xia Yu nodded towards him.

"You have listened to the situation. I know that this week, everyone is very busy and has been working overtime at night, but the day after tomorrow and the day after tomorrow, they still have to work overtime on Saturday and Sunday, so it is very hard."

Xia Yu said with some emotion, and glanced at everyone, everyone immediately shook their heads, saying that he was not working hard, Xia Yu couldn't help but smile.

"Zhiyin Manke" is officially released every Friday to fit the students' vacation time.

"But I see all of this in my eyes. Many of you should have heard about Jiuding Newspaper Company. I am not stingy, so the bonus will never be less. As for how much you can get, it depends on your ability. Up."

At the end, Xia Yu smiled and stretched the ending sound, which seemed meaningful.

Everyone here couldn't help but smile. Many people had been working overtime and were exhausted, but now they can't help but feel refreshed.

Now that the boss directly released these words at the meeting, then naturally he would not cheat.

And some people have indeed heard about Jiuding Newspaper Company. The boss Xia Yu paid out bonuses in a generous amount, but many people talked about it and envied it.

It seems to work harder in the future!

Many people secretly made up their minds.

"Okay, the meeting is here, you all perform your duties, and you must not lose the chain!"

After finishing the summary, Xia Yu announced the adjournment of the meeting and rushed to Jiuding Newspaper Company.

The plan he asked Yan Wenhan to execute has finally made a breakthrough.

Sitting in the car, Xia Yu leaned back on his back, closed his eyes and rested, rubbing his temples with his hands from time to time.

This week, he was really busy and several companies ran back and forth.

The four major companies, except that Jiuding Securities Co., Ltd. is on the right track, performing investment tasks step by step, and does not require him to bother. The other three companies are in a critical period, either expanding in large strides, or just breaking out.

Therefore, he needs to always pay attention to control.

Fortunately, Jiuding Book Publishing Company and Jiuding Animation Co., Ltd. are in the same building, which saves him a lot of roads.

"It seems that there must be a special secretary's office and two special telephones. In the future, the secretary's office will help me summarize any internal and external affairs, and arrange the specific itinerary according to the urgency."

Xia Yu thought secretly.

The secretary room must be established as soon as possible, otherwise he will not be able to leave Xiangjiang behind, and he will not be able to get out of it.

And now there are just so many things in the four companies, and there will definitely be more and more companies behind, and he will not be even more busy by then.

After making up his mind, he stopped thinking about it any more, but thought about something comfortable.

This week, especially because of the first day, you only need to buy a copy of Fengyun Daily, and you can get a free copy of "Milky Manke" comic magazine worth three Hong Kong dollars.

Therefore, many people are greedy for petty and cheap, and in order to receive a comic book of "Military Manke", they buy an extra copy of "Fengyun Daily".

Therefore, on the first day, the sales of Fengyun Daily skyrocketed from 830,000 copies to 930,000 copies, which directly increased the sales of 100,000 copies.

But after all, many people bought the "Fengyun Daily" with a greedy attitude, so on the next day, the sales of "Fengyun Daily" fell back to 860,000 copies.

The next few days also fluctuated in the range of 860,000 copies. Today, it has finally stabilized.

But despite this, Xia Yu was also very happy. After all, at this level of sales, it is difficult to increase every 10,000 copies.

With the help of this marketing opportunity, the daily sales of Fengyun Daily rose by 30,000 copies, which was considered a success.

One hundred thousand new readers left about thirty thousand, which is not a small proportion.

Soon, the car heard the door of Jiuding Newspaper Company, and Xia Yu walked in with Yan Shining.

"Wenhan, what's the situation?"

After entering the company and finding Yan Wenhan who was in the office, Xia Yu asked with a smile.

"Boss, you see, the agreement has been signed. After more than a month of negotiations, 100% of the shares have finally been acquired."

Yan Wenhan opened the drawer and gave Xia Yu the paper bag he had prepared. The smile on his face could not be concealed.

After all, starting today, the Jiuding newspaper company he manages has one more member, and it is still an old newspaper with a long history.

As the general manager of the company, how can he be unhappy?

He is happy every time he grows!

This is more than that, there will be members coming in for a while, how unhappy he is!

"Then I have to take a good look."

Xia Yu smiled and took the paper bag, then sat at the table and opened it, took out the agreement inside, and looked at it seriously.

Sure enough, it was a wholly-owned acquisition, costing a total of 12 million Hong Kong dollars. It was the Nanyang Commercial Daily that was acquired, and the entire newspaper company bought it together.

This was agreed by Xia Yu. After all, when huge amounts of funds are involved, Yan Wenhan needs to consult Xia Yu first, and only after Xia Yu's signature and stamp can it be released through finance.

Now that he saw the equity transfer agreement, Xia Yu was completely relieved.

In Malaysia, there are four major local Chinese newspapers, namely "Nanyang Commercial Daily", "China Daily", "Sin Chew Daily" and "Guangming Daily".

Among them, "Nanyang Commercial Daily" and "Sin Chew Daily" are not only published in Malaysia, but also in Singapore and Brunei.

The "Nanyang Commercial Daily", which was wholly-owned this time, also took a lot of effort. It took nearly 20 days from the time the plan was put forward to the completion of the acquisition.

"Nanyang Commercial Daily" is not easy!

"Nanyang Business Daily" was founded in Singapore on September 6, 1923 by Singaporean Yin Shang and the late famous patriotic overseas Chinese Mr. Tan Jiageng. It is one of the oldest Chinese newspapers in Malaysia and one of the mainstream media in Malaysia.

After the "Lugou Bridge Incident" in 1937, Nanyang Commercial Daily became a strong cultural position in the anti-Japanese war. It was temporarily suspended until the Japanese invasion of Japan in 1942, for three years and seven months, and resumed publication after the victory of the Anti-Japanese War in 1945.

The Nanyang Commercial Daily’s position was pro-Communist, but in 1971, when Singapore’s prime minister, Li Guangyao, who was extremely pro-American and anti-China, condemned the "Nanyang Commercial Daily"’s pro-communist position, then the Singapore government launched a "black Action", arrested "Nanyang Business Daily" general manager Li Maocheng, editor-in-chief Tong Daozhang, chief writer Li Kexing, public relations manager Guo Longsheng and others.

That time was a turning point. As Mr. Chen passed away, the shares of Nanyang Press Holdings Co., Ltd. were also dispersed in the hands of many Chinese businessmen. Under pressure from the Singapore government, Nanyang Business Daily had to change its position. , Has now become neutral and no longer blatantly kiss the communists.

Now, the daily sales volume of Nanyang Commercial Daily is around 110,000 copies.

If Xia Yu does not acquire this time, according to historical development, Nanyang Business Daily will merge with the Sin Chew Daily, one of the four major Chinese newspapers, in 1983, and then the two companies will jointly publish the Nanyang Sin Chew Lianhe Zaobao ", referred to as "Lianhe Zaobao".

However, since it was acquired by Jiuding Newspaper in this life, there is no need to rely on mergers to expand its influence.

With the support of Jiuding News Agency with strong editing and editing capabilities, the local influence of "Nanyang Business Daily" itself is not bad, coupled with the strong distribution channels of Jiuding Newspaper Company Nanyang Business Daily, the prospects are absolutely bright !

In the next period of time, Yan Wenhan will go to Malaysia in person to integrate "Nanyang Business Daily" into Jiuding Newspaper Company. After the rectification, it will be time for an outbreak!

The acquisition of Nanyang Business Daily is only one part of the plan, and there will be a series of big moves next. There is only one purpose, and that is to make Jiuding Newspaper Company, which has begun to stabilize its foundation, begin to leapfrog development.

After all, in the final analysis, for other countries, both "Jiuding Daily" and "Fengyun Daily" are foreign newspapers, not to mention the basics, and they are also vulnerable to joint targeting by local paper media.

So the best way is to buy local newspapers, so that the influence of Jiuding Newspaper Company can quickly sink.

With local allies, "Jiuding Daily" and "Fengyun Daily" can expand their influence with peace of mind.

In addition to developing itself, this plan also involves some calculations, that is, to photograph the "Sing Tao Daily", which is now restless and focused on fighting the rule of Jiuding Newspaper Company.