Chapter 460： The beginning of the rise

After a long time, Xia Yu put down the report in his hand, looked at Huang Xizhao who was sitting properly, and praised: "The TV station's performance during this period is not bad! You are doing well!"

"Boss, mainly relying on the quality and influence of the "Dragon Ball" animation itself, we did nothing."

Huang Xizhao said modestly, but the smile at the corner of his eyebrows revealed that he was happy inside.

"Don't be humble. Of course, there are reasons for "Dragon Ball", but except for the time when "Dragon Ball" is broadcast, the ratings of Universal TV have increased to a certain extent. It can be seen that you are indeed well managed."

Xia Yu said with a smile, affirming his achievements.

"I heard that Wireless introduced an island animation the day before yesterday. It seems that they should have failed, right?"

Xia Yu glanced at the ratings again and asked Huang Xizhao.

This report only wrote about the development of Global Television Station, but not about the situation of TVB.

But when the ratings of the latest two episodes of "Dragon Ball" animation are still above 34%, he can judge that wireless should have failed.

After all, the ratings for the first broadcast of "Dragon Ball" are not lower than 30% in these two weeks and Saturdays, or even higher every week.

The day before yesterday’s premiere ratings hit a record high, which shows that TVB’s plan failed.

Sure enough, Huang Xizhao's answer confirmed Xia Yu's guess.

"Yes, the boss, TVB has spent a lot of effort to advertise, but unfortunately the animation imported from the island country has no audience base and has little influence."

"One more thing, I also watched the anime broadcasted wirelessly. Although it was broadcast on Saturday and Sunday, but because of a translation problem and the reason that the anime songs are Japanese songs, it looks awkward and the quality is not good. On our "Dragon Ball."

"So the ratings for the first broadcast on Saturday were very low. I heard it was only 6.7%. I didn't take it back."

"It was even yesterday and Sunday, and I met our "Dragon Ball" rebroadcast. They played the third and fourth episodes. The ratings were lower than Saturday, only 5.8%. It seemed that the audience didn't like it."

Speaking of this, Huang Xizhao couldn't help but gloat.

Xia Yu was also a little surprised, but shook his head and didn't ask more.

After all, he has been cultivating the field of manga and animation for so long, and the mass base has long been fixed. You can count on the island country's imports to compete with "Dragon Ball."

You know, time has passed, and now "Zhiyin Manke" is in the island country comic market, where can island country animation be wild on Hong Kong Island.

He didn't pay much attention to TVB in the first place. It was only a matter of time before TVB was suppressed by his Global TV station. Now it is better for TVB to make a wrong move.

"Look at your report, "Millionaire" is all ready, ready to start?"

"Yes, everything is ready, so I will ask you now to see when it will start."

"You don't have to wait, you can proceed according to the plan. The first episode of the program and the advertising space are all given to other brother companies. After the effect is achieved, the advertising will be launched. The louder the noise, the better."

"The first episode of the program is to reduce the difficulty of the problem. You have to find a way to send out one million Hong Kong dollars to detonate public opinion, but you have to be optimistic and don't allow people to do tricks, understand?"

In the end, Xia Yu's tone was very serious.

"understand!"

Huang Xizhao nodded in his heart and nodded heavily. He would pay attention to this without the boss reminding him. After all, this show was directed by the boss. The prospects are boundless, so naturally he can't fall into his hands. He can't afford this responsibility.

...

In the evening, the marketing of "Millionaire" started.

After a program with the highest ratings on Global TV, a short promotional video followed immediately, with alluring female voices reaching millions of households.

"Do you want to be a millionaire?"

"Do you want to get rich overnight?"

"Do you want to change your destiny?"

"Can your knowledge sell for a million?"

"..."

Xia Mansion, after dinner, Xia Yu and his family sat together and watched TV. As soon as this video came out, Xia's father and Xia's mother who had been chatting immediately stopped talking and watched the video on TV intently.

When the short film ended, Xia's father looked at his elder son Xia Yu, who was satisfied, and quickly asked: "A Yu, can you really get 1 million Hong Kong dollars by answering 15 questions correctly?"

"Of course it can, and there will definitely be someone who can take away one million Hong Kong dollars!"

Looking at his parents who were staring at him, Xia Yu smiled and nodded.

"A Yu, you used the money? How come you give so much, a million, just use it to reward others, you..."

Seeing Xia Yu's admission, Xia's mother was a little anxious and said to Xia Yu with a distressed face. She wanted to say a lot, but found that she could not tell her elder son, and she felt uncomfortable.

Xia Yu smiled and said warmly, "Mom, don't feel bad. I can put out a million, and I can earn it back. Someone will do the decapitation, but where do you see a merchant doing business at a loss?"

Father Xia, who wanted to speak, was stunned. When he thought that it was true, he said to his wife: "Yes, Amei, A Yu said well. You must invest in business. If A Yu can earn it back, let's not Worry."

"Okay! I don't understand business matters, so I won't talk about it." Xia Mu nodded dumbfoundedly.

"Watch TV..."

...

That night, in the entire Xiangjiang, at least one-third of the citizens knew that Universal Television was going to host a program called "Millionaire", and also knew the specific rules, as long as they stood on the stage and answered 15 questions correctly. You can take away one million Hong Kong dollars!

And if the answer is to withdraw halfway, you can also take away the accumulated cash. Although it is not as much as one million Hong Kong dollars, it is very possible to tens of thousands or even hundreds of thousands!

The chance of getting rich overnight was nakedly exposed to everyone, and the people at the bottom who heard the news were completely crazy.

After learning the news, many people called their relatives and friends as soon as possible to let them watch the programs of Universal Television and wait for the rebroadcast of the advertisement.

Because of this phenomenon, the overall ratings of Universal Television that night unexpectedly surpassed TVB, which shows the madness of the audience.

In the early morning of the next day, as a series of newspapers such as "Jiuding Daily" and "Fengyun Daily" were freshly released, news about the "Millionaire" program held by Universal Television covered the entire Xiangjiang River.

Public opinion was directly pushed to the peak.

No one doubts the authenticity of the program. After all, almost everyone knows that Universal TV is owned by the stock **** Xia Yu.

The **** of stock has pulled out more than one million leg hairs, and it is absolutely impossible to ruin his reputation because of one million Hong Kong dollars.

Even many people regard the "Millionaire" program as a stock **** who is kindly giving money and wanting to participate to get rich.

In places such as buses, schools, companies, exchanges, restaurants, etc., there are people talking about the program "Millionaire" with relish, and many people are confidently rushing to the sea selection point set by Universal Television.

For a time, all ten audition points lined up.

After this phenomenon was reported back to Global TV, everyone was excited, and Huang Xizhao even gave orders to ensure the smooth progress of the audition, and to have all departments check it again to ensure that the program went on smoothly.

...

Wireless TV station.

Shao Yifu sat in the office, and after listening to the reports from his subordinates, he sent the subordinates out with a serious face.

As the manager, Fang Yihua walked behind Shao Yifu and massaged his temples, and said in a sour tone: "Yifu, Global TV has money and nowhere to spend it. He even said that he would use one million Hong Kong dollars for a program. I don’t believe they will actually take it out, and we will see how they end up."

"No, you are wrong. One million is not in the eyes of the young stock god, and he is at least one million Hong Kong dollars for the show. Didn’t you read the rules? Those who answered all 15 questions got one Millions of Hong Kong dollars, those who give up the challenge after answering seven or eight questions correctly can still get tens of thousands of bonuses."

Shao Yifu solemnly analyzed his face and said that his heart was under great pressure.

Even he felt heartache for Xia Yu. With his accustomed to careful calculation, he would never spend so much money on a program unless he saw that there was enough income.

"I met an opponent who didn't lack money. It really was a big trouble. Using money to create problems for me, this... hey..."

Shao Yifu sighed deeply, feeling bitter.

This is what makes him feel suffocated the most. He wants to compare talents with others, but others use the most direct and rude money offensive. This feeling really makes him uncomfortable.

This is not bullying!

It's great to be rich!

"The husband, how should we deal with it? According to the current situation, this program should be successful, and we will have big trouble."

"Why don't we make a similar one?"

Fang Yihua asked solemnly.

Shao Yifu thought for a while, shook his head and said: "Now it’s too late to do it, and first, I don’t know how effective this "Millionaire" program is, and second, I don’t know what the essence is, so I ventured to do something similar. Yes, it's not very useful."

"Then we can only watch?"

Fang Yihua asked unwillingly.

Shao Yifu felt a bit complicated, and slowly nodded: "Yes, the best way now is to respond to changes with the same change, and then wait for the opportunity to act. This is the best policy."

"Ok!"

"Then I will send someone to watch ~ www.novelhall.com~ as soon as there is any situation, I will report it immediately."

Fang Yihua said.

"Well, you go to make arrangements and remember not to do what you shouldn't do. The situation is different now. Commercial competition is really normal. You have to get used to it slowly."

Shao Yifu thought for a while, agreed with Fang Yihua's idea, and told her at the same time.

He saw some things that Fang Yihua did before, but he didn’t stop it, because he didn’t worry about what the other two TV stations could do, but now he has no bottom, so he naturally asked Yihua to give a reminder to avoid bad things. end.

Fang Yihua was taken aback, then silently nodded and said, "I know."

In fact, although Fang Yihua liked to use small methods when dealing with Jiashi and Li's TV stations, it did not mean that she was stupid.

After all, the current Global TV station is different. The boss Xia Yu is not a good person. For this young man with various bad rumors, Fang Yihua is a little scared in his heart, dare to use any small tricks.