Chapter 466： Start the acquisition again (2

Early the next morning, Xia Yu came to Jiuding Building and told one of his assistants: "Give you a task to collect information on the Xiangjiang Film Market and the theater market. In addition, I want Fang Siyuan, the producer of "Drunken Boxing". Collect all the information of the film industry and give it to me immediately!"

"Yes!"

The assistant replied respectfully, then exited the office and closed the door as he left.

Upon seeing this, Li Qian blinked her big eyes and asked curiously, "Xia Yu, do you want to enter the movie market?"

"Have this idea."

Xia Yu said frankly.

Li Qian pursed her mouth and tapped her head, then frowned slightly, and asked in a puzzled manner: "But the movie shouldn't make money, I remember last year, the highest-grossing movie in Hong Kong only sold 7 million, which is a bit worse. There are only five million and three million. Can't you make any money?"

If he hadn't met Xia Yu, Li Qian would think it was millions.

But after staying with Xia Yu for a long time, all the people he came into contact with were in units of 100 million, and they were even numb. Naturally, they didn't feel much about the number of million.

Another, this is what she said in her heart, Xia Yu is especially good at making money, and the speed of making money in the film industry seems too slow! Slow earning is a loss for Xia Yu.

Xia Yu smiled, caressed Li Qian's slightly frowned brow, and gently explained: "At present, it seems that the film industry market in Xiangjiang is indeed not big. Even Shao Laoliu, the leader of the film industry, has the mind to withdraw."

"Then why do you still want to go in?"

Li Qian blinked her eyes and asked in doubt, letting Xia Yu's troublesome hand be left alone.

"There is so much to consider."

Xia Yu sighed with emotion, and then spoke.

"The film industry is the puzzle of the cultural and entertainment industry. My goal is to build a major cultural and entertainment business. I already have newspapers, magazines and television stations in the media, so I need to develop other industries in the entire industry chain, such as music, movies, and animation. "

"The more complete the industrial chain, the higher the utilization rate of resources, the faster the speed of making money, and the stronger the comprehensive competitiveness and anti-risk ability."

"Even for my other companies to develop better, the film industry has to enter."

"Then there is the prospect of movies. Although the movie market in Xiangjiang is not big now, there will be good development in the future. With the improvement of people's living standards, there will be a bigger market for spiritual entertainment. Ten years from now, entertainment will definitely explode, and it will last forever."

"Just like now, although the film market in Xiangjiang is not big, you look at the world film market, it's still very big."

"If I want to enter the world film market, I must first have a basic plan, raise my own company, and then have the strength to compete with those movie giants in the world, right? Starting from the high-rise buildings, I start with the Xiangjiang film market. "

Speaking of this, Xia Yu paused, seeing Li Qian's suddenly realized expression, he stroked her pretty face, and again added: "There is one more important point. The film industry has a special attribute, that is, cultural transmission. Attribution, the Americans use Hollywood to carry out cultural aggression against the world. This is silent, but very terrifying. The impact is very far-reaching and involves a lot!"

"But I won't tell you these things. They are very complicated. If you understand later, you will naturally understand."

Xia Yu said to Li Qian with a light smile.

"Hmm! Although I don't understand, as long as you do it, I will support you!"

Li Qian smiled sweetly and said firmly.

Xia Yu smiled, and couldn't help lowering her head, Li Qian subconsciously closed her eyes...

...

With the order of the boss Xia Yu, the assistant can ask other companies to assist, especially with the assistance of Jiuding Newspaper. The speed of collecting information is simply not too fast.

In just two days, the information about the Xiangjiang Film Industry and Siyuan Films Co., Ltd. was sorted into a book and placed neatly in front of Xia Yu.

Xia Yu made tea and looked at it leisurely.

Rustle...

With the sliding of his fingers, the miscellaneous knowledge was recorded in his mind, and Xia Yu had an increasingly intuitive impression and judgment for the Xiangjiang film industry.

Xiangjiang's movie market was a bit beyond his expectations, not as small as he thought.

In 1977, the total box office of the Hong Kong Film Market was close to 200 million Hong Kong dollars!

but!

Among them, the box office of Hong Kong-produced movies only accounted for about 70 million, which is a market of about 5!

Nearly 65 of the market is occupied by non-Hong Kong movies from outside.

Among them, there are American films, British films, island films, and more Taiwanese films.

For example, in 1977, the total box office of the Hong Kong Film Market, the No. 1 is from Taiwan Province "The Legend of the Jianqiao Hero", the total box office of Hong Kong reached 11.59 million Hong Kong dollars, and the release time was only 1 day!

The second place is also from Taiwan Province. It is called "Southern Fist and Northern Faction". The total box office of Xiangjiang is 8.24 million Hong Kong dollars, but the release time has reached 7 days!

The fourth place is also from Taiwan Province, called "Iron King Kong Breaks Through the Underwater City", with a total box office of 5.27 million Hong Kong dollars!

Hong Kong’s local films accounted for the third and fifth places among the top five.

They are the third "Pretty Detective Girl" with a total box office of 7.7 million Hong Kong dollars, and the fifth "Faqianhan" with a total box office of 5.05 million Hong Kong dollars.

This year, three-quarters of the time has passed, and the film market has shrunk considerably compared to 1977.

So far, the highest box office is the Xu brothers' "Deed of Deed", with a total box office of 7.82 million Hong Kong dollars.

The second place fell to a box office of 4.12 million, which was filmed and released by Taiwan Province.

But the third and fourth places are respectively 4.01 million and 960,000 Hong Kong dollars at the box office, both of which are produced in Taiwan.

It can be seen that at this time, Hong Kong Movies is indeed in a bad situation, and the golden age of Hong Kong Movies is still coming.

According to estimates, the total box office of the Hong Kong film market this year has reached 1.5 billion, which is a huge scent, compared with last year, it has shrunk by 25!

It is no wonder that Shao Laoliu, whose family has been in the film industry since the 1920s, wants to withdraw from the film production market and only operate theater chains.

If Xia Yu didn't know the situation of future generations and saw this kind of data, he might be dissuaded from it.

But Xia Yu knows the situation in the future generations, this kind of time is a good time, and it is good for him to enter!

The box office of a single movie is not high, and if you can't make any money, then make money from the theater!

Regardless of whether you fail to make a movie or not, opening a theater line is basically a steady profit without losing it!

Cinemas now implement a minimum guarantee fee system, which is completely biased towards cinemas. This system has been implemented for decades.

For example, if the producer shoots a movie, if it contracts a theater line, if the guaranteed cost is two million a week, if the box office reaches two million a week, then the two million are all from the theater line. Yes, after paying the guarantee fee, the producer can't get a cent.

If the box office exceeds two million in a week, the excess part belongs to the film distribution company, and the distribution company deducts a part of it, which belongs to the film producer.

If the box office is less than two million a week?

I'm so embarrassed that the producer can't get a penny of the box office share. Not only that, the missing amount must be made up, otherwise you don't want to take the film copy.

It is precisely because of this system that the theater party has a great say, and the producers generally have a low voice.

Not only that, after many films were shot, the producers did not have confidence in the film, so they would rather the film rot in the warehouse than to be shown in the movie theater, because there is a high probability that the film will lose even worse, not only the film. Production costs, but also to indemnify the theater insurance costs.

Of course, because of this situation, the business of theaters is relatively cold, and sometimes some theaters have no business.

Although cinema companies are basically making steady profits without losing money, they will not make much.

Even some very remote independent theaters may even lose money because there is no passenger flow and no movie distributors come to them.

"Boom! Boom! Boom!..."

Xia Yu squinted his eyes, his **** tapped the table rhythmically and made a sound.

"It seems that we still have to start from the theater chain, first seize the right to speak, otherwise if you venture into the film industry, you are likely to be jointly boycotted. Shao Laoliu will definitely do this. Jiahe probably will be afraid of me coming in. Capital disrupts the situation and will boycott me."

"Yes, just start with the theater line. With the theater line, everything is easy to say!"

The three basic elements of the film industry: manufacturing, distribution, and theaters.

Although theaters are at the bottom of the film industry, they are the most important link in the film industry. The weight and the right to speak are many times heavier than production and distribution.

The theater chain is an asset-intensive operation, and the threshold is very high. If you want to make a scale, the investment is even greater, and not everyone can afford it.

But for Xia Yu, who knows the real estate market in Hong Kong, entering the cinema market is also a good investment, in addition to increasing the right to speak.

Buying the current movie theaters and theaters, and buying the land together, in the long run, will definitely make a profit without losing money, and can also be a strong boost to your own film career.

As for the film production company, it is enough to buy or invest in a company, how simple it is!

For example, this Siyuan Films is not bad!

Siyuan Pictures was founded by Wu Siyuan 197 years ago. After five years, it has also made eight movies. The box office is high and low, but overall it is still profitable.

Excluding the company's working capital, based on current estimates based on volume and influence, the value of Siyuan Films is about 5 to 6 million.

However, if "Drunken Master" becomes popular and sells well, the value of Siyuan Pictures will rise a lot.

There are two directors in Siyuan Pictures, namely Wu Siyuan himself and his teacher Yuan Heping. In addition to their two most important core talents, the company has accumulated a group of talents after five years of operation, film production The entire line needs talents.

Maybe not everything is fine, but it is complete!

After reading this information, Xia Yu had plans to acquire.

With Wu Siyuan, the chairman of the posterity of the Golden Image Award, and Yuan Heping, the eighth master of Xiangjiang's first action director and director, Siyuan Pictures has the value of being acquired by him.

At that time, it depends on whether Wu Siyuan is willing to sell.

In this regard, Xia Yu still has certain confidence in Wu Siyuan's impression.

The film company has a goal, and then it should think about how to build a theater line.

Thinking of this, Xia Yu looked through the information again and looked at the market situation of Xiangjiang's cinema chain seriously.

The number of Xiangjiang cinemas today has been drastically reduced after a brutal elimination, from more than 180 at its peak in 1969 to 80 in 1978.

Among them, there are five famous theaters, the number of cinemas adds up to 55, and the remaining 25 are independent cinemas.

The five theaters, from large to small, are: Shaw Brothers, Jiahe, Shuangnan, Lisheng and Anle.

The Shaw Cinemas belongs to the Shao family. It has a total of 16 theaters in Hong Kong. The number of screens in Hong Kong is the first, but it almost only shows movies produced by its own Shaw Pictures.

The Hong Kong Shaw Cinemas is part of the entire Shaw Cinemas. The entire Shaw Cinemas covers the entire Southeast Asia, Hong Kong, Macao and Taiwan. The Shao family has worked hard for decades and has more than 10 movie theaters, plus agents, and a distribution network covering 200 Multiple cinemas, properly the leading overlord of Southeast Asian cinemas.

The second largest cinema chain in Hong Kong is Jiahe Cinemas, with 19 cinemas. Although there are more cinemas than Shaw Cinemas, many of them are small cinemas, with fewer screens and fewer seats than Shaw Cinemas.

The property right of Jiahe Cinemas does not only belong to Jiahe Films, because among the 19 cinemas, 11 are affiliated. The entire Jiahe Cinemas generally only plays movies produced by Jiahe Films.

The third largest is the Shuangnan Theater, which is a leftist theater with a mainland background. It consists of 11 theaters. Generally, it only shows mainland and Xiangjiang Leftist movies. The review of films is very strict. It is difficult for commercial entertainment movies to be on the Shuangnan Theater. Released.

Another point is that movies that are screened on the Shuangnan Theater cannot enter the Taiwanese market, and will be blacklisted by the Taiwan authorities, even affecting companies, directors, and actors.

The fourth largest is the Lisheng Cinemas, which has only 4 cinemas, but because of these 4 cinemas, in addition to the leading Lisheng Cinemas, the other three are also large and medium-sized cinemas, so the number of screens and seats ranked fourth.

In addition, the materials also specifically indicate that the owner of the Lisheng Cinema Line is the Kowloon Lei Family, the controllers of Kowloon Jianye and Kowloon Bus, and the owner of Lisheng Cinema Line, Lei Juekun, seems to intend to enter the movie market, but It's just some wind, and nothing has happened yet.

The fifth largest theater line is Anle Cinemas, a Western film theater line that specializes in showing European and American movies. There are 5 theaters in total. The owner is Jiang Zhiqiang and the owner of Anle Films.

However, Anle Film Company generally does not make films specializes in the distribution network, so Jiang Xieqiang has established a good relationship in the European and American film industry.

The remaining 25 independent movie theaters are of different sizes, from Taiping Theater, which has a leading theater, to more than 200 small theaters. The locations vary from good to bad.

After reading it, Xia Yu fixed his gaze on the Anle Theater Line.

Judging from the data, this cinema chain is the easiest to be acquired. The boss Jiang Zhiqiang and Xia Yu have also heard of fame in his previous life. Li Hung's "Crouching Tiger, Hidden Dragon" and Guo Shi's "Hero" are all he It was launched as "Heroes of Asian Movies" by Time Magazine.

If the Anle Cinemas line is subordinated to Jiang Zhiqiang's network, Xia Yu's large capital investment will soon be effective.

Taking the Anle Cinema Line as the foundation and acquiring some large and medium-sized independent cinemas, it will soon be able to compete with the Shaw Cinemas and Jiahe Cinemas.

He also has the strong distribution network of Anle Film Company and Jiang Zhiqiang's network, which is also very good for his international strategy.

Don't think about it, it's him!