Chapter 478： Crisis under the prosperity

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Just as the first World Rubik's Cube Competition was held in full swing, Jiuding Newspaper Company finally made breakthrough progress after a long period of preparation.

Fengyun Weekly is finally out!

With experience in organizing Economic Weekly, this time I am familiar with organizing Fengyun Weekly.

Although the types of news involved are different, the modes of management and operation are almost the same.

In this case, the quality of the first issue of Fengyun Weekly was very high. After Xia Yu finished reading it, he felt relieved and let Yan Wenhan let go.

The first issue of Fengyun Weekly also adopted a free marketing model. In the case of high quality products, this is a strategy of paying less and paying more.

The tricks are not afraid of old age, they are not easy to use!

Throughout the ages, there have been many examples of one trick that has been eaten all over the world!

In the first issue, Fengyun Weekly gave out more than two million copies for free every week, and the distribution range is all over Asia. Wherever there are Chinese, there will be Fengyun Weekly's traces.

Fengyun Daily, with a sales volume of one million, made the bottom line. In addition, the first issue of Fengyun Weekly sent out more than two million copies. When the second issue was officially charged, the total sales reached 680,000 copies a week.

Although the conversion rate is not as high as the original Economic Weekly, Yan Wenhan and Xia Yu are mentally prepared.

After all, Economic Weekly is a magazine that can make people rich. Relatively speaking, Fengyun Weekly has higher political value and lower commercial value.

However, this sales performance has satisfied Yan Wenhan and Xia Yu.

Yan Wenhan is also more confident. While continuing to consolidate the sales of Fengyun Weekly, he will recruit people and continue to organize other magazines.

...

"Brother, are all comic figures in your company?"

On the way to the company, Xia Ming in the back seat asked expectantly. Yan Hong and Xia Xiaomei beside him also looked at Xia Yu, the co-pilot, looking forward to his answer.

"There are many places to display, but more are related to creation. It's almost there, you can go in and see for yourself."

Xia Yu smiled and answered his brother's question.

This time, Xia Yu took his younger brothers and sisters to Jiuding Animation Co., Ltd. to satisfy their curiosity.

After a period of preparation, the four major comics on Zhiyin Manke have all been animated. The animation production department is divided into four groups, producing Dragon Ball, Douluo Dalu, One Piece and Pokemon respectively.

Dragon Ball can cause a frenzy of ratings every time it is played, and the other three are not bad.

According to Ma Tengdong's report, after six episodes of each anime were made, they began to be broadcast on Universal Television.

One Piece, Douluo Dalu, and Pokemon are scheduled to be played on Thursday, Friday, and Sunday for three nights, plus the Dragon Ball on Saturday, which is equivalent to two new anime episodes being played four days a week.

No, after watching these three animations, Xia Ming and others were completely fascinated and aroused their infinite curiosity, so they begged Xia Yu to take them to Jiuding Animation Co., Ltd.

"Here, get off!"

Xia Yu took Sanxiao out of the car and walked into the company, and soon ran into Ma Tengdong who had received the news.

"Hello, Chairman!"

"How are you young master and miss!"

"This is Manager Ma!"

"Hello Manager Ma!"

... After the mutual greetings, Ma Tengdong arranged for a person to take the third elementary school to visit, and then accompanied Xia Yu to the office. He had important matters to report to the boss.

"How is the situation these days?"

Xia Yu took a sip of tea and asked in a good mood.

Ma Tengdong suddenly couldn't help but smile and said: "Yes, animation has a great influence. The sales of friends in Hong Kong and Macau have tended to be stable, but after the three animations of One Piece were broadcast, sales increased by 15%. Around, even the investigation found that many people came to the store to look for the journals that had been sold before."

“Of course, it is the flagship chain stores around Manke’s Home that are more influential. Daily sales in Hong Kong and Macau have doubled!”

Speaking of the end, Ma Tengdong still feels agitated.

Since Universal TV has not been starred, the programs broadcast by the TV station basically cover Xiangjiang, and at most it covers Omen. For places outside these two places, there is no way.

Therefore, animation has no way to support Manke’s Home chain stores in other regions.

Fortunately, many TV stations have come to negotiate the introduction of Dragon Ball. At present, we have talked about a TV station in Indonesia and a TV station in Thailand. They are currently undergoing urgent translation and I believe they will be available to other TV stations to broadcast.

At that time, the influence of Dragon Ball will explode, and it will lead to the sales of the peripheral products of the animation guest house.

"Not bad!"

Xia Yu said with appreciation that he was pleased with the development of Jiuding Animation Co., Ltd.

"By the way, it has been serialized for several months now by Zhiyin Manke. Isn't someone looking for the previous periodical? It's time to publish a separate book."

Xia Yu suggested.

Generally, comics with great influence will have single-page books, which are more profitable than comic magazines.

The comics are now serialized on Zhiyin Manke, and then made into a commercial booklet and sold again for money.

Moreover, the commercial pamphlets can also be divided into grades, such as regular edition, hardcover edition, collector edition, etc., and the profit is higher than one.

But for crazy two-dimensional enthusiasts, they are absolutely willing to pay for the original collection.

Like in the previous life, the single-line Dragon Ball comics have sold more than 360 million copies worldwide. Even if one book sells for two yuan, it can sell for more than 700 million, not to mention that the price cannot be so low!

"Good boss, I will arrange for someone to execute it right away."

Ma Tengdong nodded immediately, looking forward to the sales volume of the booklet, which would create another source of financial resources for the company.

...

The island nation of Tokyo’s Chiyoda District, where the Aiga family is located, gathers the three core figures of the Aiga family.

Aiga Ichiro: The core figure of the Aiga family, who now manages Shueisha.

Aiga Kangping: The patriarch of the Aiga family, who now manages the Shogakukan.

Aiga Suzutaro: A key figure in the Aiga family, who now manages Shiraisensha.

That's right, three of the five major comic publishing houses in the island country now belong to the Aiga family. That is to say, the Aiga family is the leader in today's island country comics industry !

The three publishing houses belong to the Hitotsubashi Group, which is run by the Aiga family. The Hitotsubashi Group is also the largest publishing group in the island country, and its business is not limited to publishing comics.

Hitotsubashi Group is mainly centered on two publishing houses, Shogakukan and Shueisha. The name comes from Hitotsubashi, Chiyoda-ku, Tokyo, where the headquarters of Shogakukan and Shueisha are located.

Because the Shogakukan established by the Aiga family was mainly to publish learning magazines, the entertainment magazine department was separated into Shueisha.

It was only later that Xiaoxuekan also participated in the entertainment and publishing business. Nowadays, the weekly magazine Sunday, a magazine with more than 2.8 million weekly sales in the island country, stands at the pinnacle of the comics industry.

The same group also pursues a competitive strategy internally. Shueisha’s weekly juvenile jump now sells about 2.5 million copies per week, ranking second among island comic magazines.

As for the other Baiquansha, although it is also one of the five largest publishing houses, it mainly publishes girl comics, so the sales of its comic magazines are not very high, and its competitiveness in Shueisha and Xiaoxiaoguan is not strong.

In addition to the Hitotsubashi Group, the island country manga industry barely has the ability to fight against it is the Otowa Group led by Kodansha.

It's just that Kodansha's manga field is in a downturn. The weekly sales of its flagship weekly juvenile magazine now barely maintain at two million copies, which is much lower than Xiaoxiaokan and Shueisha.

"Ichiro, Jiuding Animation Co., Ltd. has already rejected our acquisition. Now it's aggressive, we can't just wait and see! We must show them some color, the island country is our territory!"

ps: The new week is here, ask for a monthly ticket for recommendation!

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