Chapter 483： Hot opening

On November 11th, it is a well-known Singles' Day in later generations.

In today's Xiangjiang, although there is no singles day, it is also a significant day for all employees of the 7-11 retail company.

Because today is the day when the 7-11 chain of convenience stores reopened!

For its major companies, Xia Yu prepared a full two months to integrate and split.

The retail business that originally belonged to the Dairy Company was split and separated into four major companies, namely the 7-11 retail company that only operates the 7-11 chain of convenience stores, Wellcome Supermarket Co., Ltd., Wanning Pharmacy Co., Ltd. and IKEA. Private limited company.

Because the business is single and the scale is not too large, it only took half a month to split up the four major retail companies and all belong to Jiuding Retail Group.

In the rest of the time, Xia Yu carried out personnel rectification and expansion of the four major companies, and then held meetings one by one to set the development strategy and purpose of each major company.

To say that the most troublesome development is the Wellcome supermarket. After all, each supermarket is very large and it is not so easy to open. The original two big three and five big Lilian supermarkets also need a lot of energy to rectify. .

Instead, 7-11 retail companies are relatively easy to reorganize.

Although the 7-11 retail company originally had 20 convenience stores, each of them is relatively small, no more than one hundred square meters in area. Normally, only one cashier and one shelfman are required. .

With the addition of administrative, purchasing, transportation, warehousing and other personnel, the total number of employees in the 7-11 retail company was originally 125.

However, after Xia Yu’s meeting and deciding a strategy, General Manager Fu Kai followed Xia Yu’s instructions to refine the company’s rules and management system, expand the recruitment of talents, and start the reinstallation of the original 20 convenience stores and the new Kowloon area. Location and decoration of 10 convenience stores.

Among them, there were originally 7 convenience stores in the Kowloon area, and 17 stores were renovated. According to the plan, they are distributed in the Kowloon City District, Yau Tsim Mong District, Kwun Tong District, Wong Tai Sin District and Sham Shui Wa District in Kowloon. Wait for five areas.

According to Xia Yu, the foundation of the 7-11 convenience store must be established.

There are many chain convenience stores and independent convenience stores in Xiangjiang. The advantages of 7-11 convenience stores will not be so great. It is better to sharpen the knife from the beginning and make the steps smaller to make the entire retail system and the most important The logistics operation system was run-in and re-optimized, and finally began to explode.

How did the 7-11 of the previous life be able to defeat one after another and become the world's No. 1 convenience retail company with more than 56,000 stores and able to operate in an orderly and efficient manner, relying on advanced logistics operations System to improve efficiency, reduce costs, and optimize services.

Therefore, the first step for 7-11 retail companies to expand is to become the king of convenience stores in the Kowloon area and to incubate the prototype of advanced logistics operations.

Today, everything is finally ready, and the pre-opening promotion has been completed, and it is officially opened!

Early in the morning, Xia Yu came to Tsim Sha Tsui in Yau Tsim Mong District. He was accompanied by Fu Kai, the general manager of 7-11 retail company.

In Tsim Sha Tsui, there was originally a 7-11 store. Now this one is newly opened. It is located at the door of a community. The location is very good. There are several real estates around, and the passenger flow is large and fixed.

Along the way, through Fu Kai's introduction, there are a total of seven convenience stores in this area, plus the newly opened 7-11 stores, a total of eight.

On a whim, Xia Yu walked through all seven convenience stores following Fu Kai's instructions, and was completely relieved.

Seven convenience stores, of which three are chain branches belonging to three different retail companies, the environment is relatively better, and the products are relatively complete, but in Xia Yu’s view, they are not comparable to their own 7-11 convenience stores. As for The service attitude is even more so. The clerk looks lazy, completely in a messy attitude.

The other four independent convenience stores are even worse, because they are mixed with living accommodation, the merchandise display is messy, the replenishment is not timely, some of the goods are expired, and the environment is also poor, and the price of the goods is high. Open this convenience store It's also a mess.

Soon, Xia Yu saw his 7-11 convenience store, store 2 in Tsim Sha Tsui, from a distance.

Flower baskets were placed at the door, with a bright red arc arch, and the ground was covered with fragments of red firecrackers. There was a crowd at the door. Even if someone tried their best to maintain order, it still looked a little messy.

Upon seeing this, Fu Kai gave his boss Xia Yu a little worried, but he was not upset when he saw Xia Yu's mouth with a smile and nodded slightly.

"Oh, yes, full of customers!"

As he approached, through the transparent glass window, Xia Yu saw the crowds in the shop, almost all of them were uncles and aunts, carrying the baskets and kept putting the goods into his basket.

No, it's very euphemistic to say that it is actually robbing merchandise. It seems to seize the opportunity to buy all the supplies for a year.

Seeing this scene, Xia Yu showed a smile.

Fu Kai, who has been secretly observing Xia Yu’s expression, immediately explained: "Boss, according to our opening event plan, there will be discounts for the first three days, 30% off on the first day, 20% off on the second day, and 10% off on the third day. , The original price will be restored on the fourth day."

"Moreover, because our purchases are made with the Wellcome Supermarket, we have a large body, and the purchase volume is particularly large, which keeps the purchase price low. Therefore, even if there is no discount, the price of our goods is equivalent to other convenient but Floor 9-9.5, it is really good quality and low price!"

"Very good. Convenience stores need to be convenient and beneficial to the people, so that they can capture the hearts of customers. Generally, people who go to convenience stores to buy things are mostly elderly people. Such people are very sensitive to the price of goods. Good quality and low price are the fundamental."

"But the service can't be left behind!"

Xia Yu commented, and followed the flow of people into the convenience store.

"welcome!"

Two beautiful women wearing ribbons stood at the door with gentle and kind smiles, and they said something to every customer who entered the store, seeming tirelessly.

As soon as I entered the store, I saw a cash register on the left and right. Two young and beautiful girls were proficiently calculating the collection and change of money. Although their foreheads were sweating a little, they had no time to wipe them, and they were busy with no distraction. , Did not notice that the chairman and general manager came.

"Chairman, that is the store manager Li Juan, who is only 23 years old, but relies on rigor and carefulness to stand out in the evaluation As the store manager, the other is the shelf clerk, called Liu Xue. Act as a temporary cashier. The lady of etiquette outside was invited from the etiquette company."

Seeing that Fu Kai was so precious about the store, Xia Yu couldn't help but take a high look at him.

He chose to visit Yau Tsim Mong District on a temporary basis. It is difficult for Fu Kai to prepare in advance. This shows that Fu Kai is very clear about the situation of each store. He can even name his subordinates. This shows that he does have a good attitude towards the company. Operate carefully.

"This shop is very good!"

After walking around, Xia Yu was very satisfied. The novel and convenient display method, the high-quality and low-cost products, and the customers who wanted to buy were all satisfied with Xia Yu. He nodded secretly from time to time, and went out happily. , Said to Fu Kai.

Fu Kai smiled immediately and said quickly, "Thank you for the compliment, boss!"

"This store seems to be able to exceed 60,000 today."

Xia Yu looked at the crowded crowd again, thought about it, said with a smile.

"I think it is possible. Combined with the location here, the company originally set the first day goal to guarantee a minimum of 50,000 and an impact of 80,000. I don't know if the retail sales of 80,000 can be achieved."

Fu Kaijie said, looking forward to it.

Xia Yu nodded slightly and glanced at the convenience store diagonally across the road. At this time, the door was deserted and there were no customers. Xia Yu seemed to see the red eyes of the manager.

"Let's go, visit Yau Ma Tei and Mong Kok again."

Xia Yu retracted his gaze and said to Fu Kai.

"Ok!"

Fu Kai respectfully responded, and then ran to Xia Yu to drive the door, and then took the co-pilot and guided the driver to the shop in Yau Ma Tei.

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