Chapter 521： Thoughts on acquisition

"Rolls Royce... Bentley... this is indeed a golden opportunity!"

Xia Yu touched his chin, narrowed his eyes, and muttered to himself.

After the Rolls-Royce came out, his heart was suddenly ready to move.

He thought about Rolls Royce.

If Rolls-Royce can be acquired, for him, whether it is strength or money, or the influence on connections and influence, it will be huge.

And now it happens to be a once-in-a-lifetime opportunity. When the value of Rolls-Royce is low, it is most suitable for bargaining. If this opportunity is missed, even if it can be acquired in the future, the price will be more than ten times higher.

Since entering the 1970s, the British economy has been declining, especially after the first world oil crisis, and the world economy has also fallen into a period of depression.

Especially the year before last, in December 1976, John Bull, who had always been so arrogant and helpless, lowered his bull's head and borrowed £2.3 billion from the International Monetary Fund, but at the cost of asking the UK to carry out a series of Economic reform.

Affected by the overall economic environment, the British manufacturing industry and the service industry are all caught in a dilemma. Of course, Rolls-Royce is no exception, with serious losses.

But Rolls-Royce is related to British defense and security after all, so the British Defense Equipment Group took over Rolls-Royce and began drastic reforms.

However, the reforms are targeted, and the main force and resources are not invested in the automotive sector.

Speaking of this, we have to mention Rolls-Royce.

The English name of Rolls-Royce is Rolls-Roye. This word can be translated into two meanings. The first one is Rolls-Royce, a symbol of the automotive industry.

The second translated name is equally famous, Rolls-Royce, the renowned Rolls-Royce company.

Rolls-Royce is a well-known British aero engine company and the largest aero engine company in Europe. The various aero engines it develops are widely used in civil and military aircraft around the world.

Rolls-Royce is the world's second largest civil engine company, the world's second largest military engine company, and one of the world's three largest aero engine manufacturers.

Not only that, Rolls-Royce is also involved in the British defense, shipbuilding, and energy fields, and they all occupy an important position.

The automotive sector is just one of them.

Xia Yu is a Xiangjiang person. If he wants to acquire Rolls-Royce, it will be as difficult as the sky. Unless the once-in-a-lifetime opportunity appears in seven or eight years, and Xia Yu needs to be among the top ranks in the UK, then There is only one possibility.

But now, don't even think about it.

However, Xia Yu also knows himself, and even if he has sufficient funds, he is not qualified, but if he simply purchases the Rolls-Royce Motor Division, there is still room for operation.

Last year, the British Defense Equipment Group stepped in to split Rolls-Royce, and the automotive division was spun off separately and became a separate Rolls-Royce Motor Company under the Rolls-Royce Group.

Despite the reforms for more than a year, the development of Rolls-Royce is still struggling.

Nowadays, whether it is the request of the International Monetary Fund, the voice of the British people, or the secret promotion of the instigator of the British capitalists, the call for economic reform in the United Kingdom is growing.

The Iron Lady Thatcher, who is carrying the banner of privatization, has an increasing support rate. The Conservative Party is fully supporting Thatcher.

So Xia Yu secretly calculated his mind.

Capital and politics have never been separated, especially when capital is stronger, it becomes closer to politics.

If you want to acquire the sensitive Rolls-Royce Company at this juncture, and the buyer is Xia Yu, a British colony, or a person of the yellow race, there will be great resistance. Xia Yu must rely on politics and personal connections.

Of course, if Rolls-Royce is really unable to acquire it, Bentley will be spun off if it doesn't help.

Bentley is the only brand of Rolls-Royce Motor Company besides the Rolls-Royce brand.

Walter Irving Bentley founded the Bentley Motor Company in 1919. Because of his pursuit of speed, Bentley embarked on the professional design of high-end sports cars and racing cars.

"To build a fast car, a good car, the most outstanding car in its class." The former founder Walter Owen Bentley initially pursued the ultimate and excellent car-making concept.

The period from 1919 to 1929 was the most glorious period of Walter Owen Bentley, and it was also a period of Bentley's reputation. He almost won every famous Le Mans 24-hour endurance race.

Even Bentley still has the image of a "royal athlete" in the car world because of its luxury and speed.

Unfortunately, in 1931, the poorly managed Bentley Motor Company was subordinated to Rolls-Royce at a price of 125,000 pounds. The car production line and engine research and development center were moved to Crewe, England, and they completely lost themselves and became Rolls. Rice's rebranded products and market supplement.

However, Bentley has been under Rolls-Royce for so many years, and Rolls-Royce has indeed tried its best. After decades of shaping, Bentley's concept of luxury cars has been deeply rooted in the hearts of the people.

A deeply rooted concept is the most difficult to shape. It requires years of accumulation, which is the foundation.

How many auto giants in the future generations of China Mainland want to build China's luxury cars with huge sums of money, but unfortunately they have not succeeded. This shows that the difficulty is that the brand is the most difficult to build, and money is not enough, and it takes time to settle.

So even if Rolls-Royce cannot be acquired, Bentley will acquire it.

Decades ago, Rolls-Royce could acquire the mismanagement and troubled Bentley Motors.

Decades later, Rolls-Royce Motor Company, which is in a poor management and sinking into a trough, can also sell Bentley Motor Company to save itself.

Everything is possible!

"If you want to acquire, you must first establish an investment company in the UK. It is best to go through a layer of disguise to reduce the resistance to acquisitions."

"For the time being, let's make this decision first, first find an entry point."

Xia Yu muttered to himselfXia Yu, what's wrong? what are you thinking about? "

Li Qian, who was leaning against Xia Yu's arms, heard Xia Yu's mumbling, raised her head, and asked softly with Shui Lingling's big eyes.

Xia Yu smiled slightly, stroked Li Qian's pretty face, and shook his head slightly and said, "It's nothing. If you think of something, you will know later."

"Hmm!"

Li Qian lightly tapped her head and said with a sweet smile.

All black Rolls Royce silver shadows lined up on the street, attracting the attention of many British people.

The driver behind the car was arranged by the Rolls-Royce dealer to help Xia Yu drive the car to the designated place.

Soon, the car heard that under the location of the Galaxy Fund, Xia Yu left three cars for Liu Xiao and the others, and at the same time kept two of his original cars for them.

Later, Xia Yu and others drove three new cars and set off again to the Huashang Bank.