Chapter 530： An important step for the king of world media

The next day, Xia Yu came to his Guangming Fund Co., Ltd. in the City of London and saw a busy scene.

In the respectful appellation of the employees, Xia Yu found George Berkeley.

On the contrary, Liu Xiao and others have already left, because George Berkeley has mobilized his contacts to recruit people for the Bright Fund. The framework of various departments has been established, and some departments have even begun to operate.

Therefore, Liu Xiao and others naturally withdrew and continued to study London's financial markets.

"Boss, you are here, please sit down!"

George Berkeley bowed slightly and said to Xia Yu.

"Sit down too!"

After letting George Berkeley sit down, Xia Yu asked: "How is the business intelligence you collected?"

"Boss, the information from the big newspapers has been collected, and the small newspapers are still being collected for the time being. Rolls-Royce is involved in national defense and it is difficult to collect, and it is still being collected."

A flash of memory flashed in George Berkeley's eyes, and he said.

Xia Yu nodded slightly and said one after another: "I see, just give me the information from the big newspapers I have collected."

"Okay! Please wait a moment!"

After speaking, George Berkeley got up and left. After a minute or so, he returned again, with a stack of documents in his hand.

"Boss, it's all here, please take a look!"

Xia Yu took the file and scanned it carefully.

The British newspaper industry is very developed. The oldest newspaper can be traced back hundreds of years. Over the years, British people have become accustomed to reading newspapers. Britain is also known as the world's media kingdom.

Therefore, in the Internet era in the future, when the newspaper industry in many countries fell sharply, although the British newspaper industry has declined due to the environmental impact, it can still operate.

The British newspaper industry is well developed, so there are naturally many large newspapers.

For example, "The Times" was born on New Year's Day in 1785, Britain's largest major newspaper, known as "the faithful recorder of British society", and is a newspaper that exerts a huge influence on politics, economy, and culture all over the world.

"The Times" is positioned as a mainstream high-end, and readers are self-positioned as politicians and social elites. Of course, ordinary people like to watch it.

If Xia Yu remembers correctly, in 1981, Rupert Murdoch’s News Corporation bought The Times for £22 million.

In addition to the "Times", there is also the "Guardian" which is positioned as a liberal democrat. Its readers are mostly young people and have a great influence in the European intellectual circles. The middle class also likes it. The characteristic of the Guardian is love Live and love peace.

The only "Independent" that did not publicly support a party.

The most high-end in the UK, "Financial Times" has a great say in British politics and British society, and CSG Wang in financial news.

The Daily Telegraph, once the leader of the British newspaper industry, has a national daily circulation of about 1.6 million copies. Its readers are the broad middle class, and its characteristic is that it does not have a clear political stand.

Mainly focusing on serious lines, the readers are middle-class, biased towards women, and the Daily Mail has the largest proportion of female readers.

The articles are short and concise, and the text is easy to understand. The "Daily Express" is suitable for ordinary people and small intellectuals. Readers are mostly the backbone of society.

The "Daily Mirror", a famous gossip newspaper focusing on entertainment, gossip, sports, and scandals, basically does not involve politics, but likes to tease politicians and criticize party policies.

And "The Sun", which is based on readers of the middle and lower classes, is notorious in the upper class, but has extremely high sales.

It is worth mentioning that according to the information, "The Sun" was acquired by Rupert Murdoch in 1969.

Of course, Rupert Murdoch now knows the truth similar to “building a wall, accumulating food, and slowly becoming king”, so even though he has become a media tycoon in Australia at this time, he is also in the United Kingdom, the United States, Canada, etc. The country has media, but he has not established a well-known news group in the future.

The only thing floating on the surface at this time was News Australia Limited.

The above-mentioned newspapers are all major national newspapers in the UK, with sales ranging from 700,000 to several million copies.

In this world, the right to speak is an extremely important right, and those in power from ancient times to the present know that this is the power that can influence the political power.

Xia Yu came to London with a lot of thoughts and goals in his mind, but he, as a Chinese, wants to enter other people's circles upright and make politicians and capitalists value him, so he needs something to make others value.

And because his calculations relied heavily on British politics, he chose to start from the media industry after consideration.

As long as he holds a certain right to speak, several political parties in the midst of fierce confrontation will reach out to him, hoping that it will help.

Of course, the premise is that he needs to have enough power to speak.

Fortunately, because the United Kingdom once colonized the world and British descendants spread all over the world, compared with the United States, the British media industry does not have many restrictions on the outside.

Rupert Murdoch is an Australian citizen, and the United Kingdom is the monarchy of Australia, so Rupert Murdoch is eligible to buy the "Sun" and even later the largest newspaper "The Times", and the largest in Europe Sky TV.

Xiangjiang was also a British colony at this time. Xia Yu was registered as a Hong Kong citizen. He was of course a British citizen. He was also eligible to buy newspapers. British law could not restrict Xia Yu.

There is demand, qualifications, and capital. Of course, Xia Yu must carefully choose the acquisition target.

After reading all the materials, Xia Yu thought for a long time and took out two materials from them, namely the "Financial Times" and the "Daily Telegraph"!

These two copies are the most suitable newspapers for him to acquire!

"Financial Times" is Yan Wenhan’s old home. It was founded in 1888. It is the best in the UK and a world-renowned business and financial newspaper. At this time, the total daily global sales volume is more than 1.3 million copies, and 70% of its sales are from abroad. Contribution, in later generations, the "Financial Times" changed hands to Nikkei News Corporation at a price of 844 million pounds.

Although in later generations, due to the "Financial Times" actively embracing the Internet, readers have almost shifted to electronic subscriptions. Paper subscriptions are less and the daily circulation is only hundreds of thousands. However, its electronic subscription readers have six to seven hundred Million.

But in this year and month, before the Internet appeared, the daily circulation of the Financial Times was still more than one million copies.

At this time, the "Financial Times" Group belonged to Pearson Education Group, and Pearson Group held 71% of its shares.

And the "Financial Times" Group holds 50% of the shares of "The Economist" company.

The Economist is the owner of the Economist, one of the world's four largest financial magazines.

So as long as Xia Yu acquired the Financial Times, he could also purchase The Economist magazine. Xia Yu could instantly build the largest financial news company in the UK and become the uncrowned king of financial news, with great influence Think about it.

By then, Xiangjiang will have "Jiuding Daily" and "Economics" weekly magazines, and the UK will have "Financial Times" and "The Economist" magazines. Once integrated, a large regional media empire will be established. excitement

Of course, the acquisition of "Financial Times" is also very difficult. After all, its parent company is Pearson Education Group, the hegemon of British cultural media and education industry, and one of the hegemons of world cultural media and education industry.

But thanks to the overall economic environment in the UK today, Pearson Education Group’s business conditions are not very good at this time, and Pearson Education Group is mainly rooted in the education industry. Xia Yu believes that as long as the price is appropriate, Pearson Education Group I will still be willing to sell the Financial Times.

After all, Pearson Education Group is the stepmother of the "Financial Times", and it has only been more than ten years since it was acquired. It is not impossible for an eccentric stepmother to sell a non-natural son to raise a son.

Compared with the "Financial Times", the acquisition of the "Daily Telegraph" is even less difficult.

At this time, the daily circulation of the "Daily Telegraph" was about 1.6 million copies, and it was only distributed in the UK. The newspaper's political stance was not clear and it was very valuable for acquisition.

The "Daily Telegraph" has changed owners several times. At this time, everyone is Canadian Black, who was just bought by Black four years ago.

Black’s purpose in buying the Daily Telegraph is obvious, to be profitable.

So Xia Yu believes that he can also hit him with money.

For the time being, Xia Yu intends to acquire these two newspapers, first lay the foundation, and then break hands with Rupert Murdoch to **** the title of the world's media king.

"The Times" stay in the future, the acquisition is too difficult at this time!

After the decision, Xia Yu threw these two materials to George Berkeley, and ordered: "George, do your best to acquire these two newspapers, and then buy the Economist magazine."

As he said, Xia Yu paused, looked at him scorchingly, and said in a loud voice: "I don't care what method you use, I just want the result, and I allow you to buy it at double the premium!"

George Berkeley was taken aback and his expression became extremely serious. He felt the boss's determination, and even said that he would allow the purchase to double the premium.

But if he really buys it at double the premium, although the boss may not say anything, it will appear his incompetence!

This is the first time the boss has given him a task, and he must show his abilities.

Therefore, George Berkeley is under great pressure!

But he was not afraid, instead, there was a wave of pride in his chest.

Wouldn't it be better for the boss to have such ambitions? In this way, he can show his talents!

George Berkeley nodded heavily and promised: "Boss rest assured, promise to complete the task!"

Xia Yu nodded slightly and said again: "If you have any difficulties, you must tell me as soon as possible and look forward to your good news!"

"Yes!"

George Berkeley responded loudly.

After that, he left with the information and went to formulate the acquisition plan.

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