v2 Chapter 551： British Automotive Industry

Because he was going to see Duke Carter Howard in the afternoon, Xia Yu went home specially, changed a set of formal clothes, and prepared some meeting gifts. Although the gifts were not expensive, they were enough to express their feelings.

Of course, gifts must be prepared, and things that have been prepared for a long time must not be forgotten, and the subordinates solemnly put them into the purse.

Because it was arranged to meet at Elena's house at 3 in the afternoon, Xia Yu told Elena not to use the company in the afternoon.

At 2:50 in the afternoon, after Xia Yu rang the doorbell of Elena's house, the door opened to reveal Elena's pure and beautiful smiling face.

"Xia Yu, come in quickly, what other gifts do you bring!"

Elena warmly greeted Xia Yu to come in, and at the same time accepted the gift from Xia Yu.

As soon as he entered, Xia Yu felt a scrutinizing gaze toward him. He followed the feeling and found a somewhat elderly middle-aged man looking at him calmly.

With black hair mixed with silver threads, a sharp face, sword eyebrows and eagle eyes, plus a hooked nose, although there are wrinkles on his face, it can be seen that he was definitely a handsome guy when he was young.

"Xia Yu, this is my father Carter Howard."

Elena first introduced her father to Xia Yu in a low voice, and then smiled and said to Carter Howard: "Dad, this is my friend Xia Yu."

It wasn't until Elena introduced Xia Yu that Carter Howard looked away from scrutiny, his temperament changed drastically, like an uncle next door, and said kindly: "Mr. Xia, welcome you!"

"Sir Howard, hello!"

Xia Yu solemnly bowed to Carter Howard in accordance with the communicative etiquette between British aristocrats, to show respect for his duke status. The first impression is very important, so let's talk about the good feelings first.

Sure enough, Xia Yu's standard etiquette surprised Carter Howard, and the smile on his face became more amiable, and he returned a gift to Xia Yu, and asked Xia Yu to take a seat in the curious eyes of Elena.

"Humhhhhhh!"

"Sister, are Xia Yu and my master here?"

Henry already knew that Xia Yu would come in the afternoon, so he kept paying attention to the movement downstairs and ran down from the upstairs, exclaiming.

"Yes!"

"Henry, good afternoon!"

"Xia Yu, good afternoon!"

"Where is my master?"

After Henry said hello, a pair of eyes began to look around, looking for Li Wuming's figure. After not finding it, he stared eagerly at Xia Yu.

Upon seeing this, sitting Carter Howard gave a loving smile.

"He is guarding outside, you can see him when you go out."

Xia Yu pointed out the door and said to Henry.

"Dad, sister, I'm going to practice Kung Fu with Master."

Henry was immediately overjoyed, dropped a word, and ran out hurriedly.

"Be safe! Rest when you are tired!"

Carter Howard yelled lovingly towards Henry's back, and got Henry's perfunctory "get it" answer. He couldn't help but shook his head with a smile.

"Xia Yu, do you want tea or coffee?"

Elena asked, blinking her beautiful eyes.

"Coffee! Thank you!"

Xia Yu noticed the coffee at Carter Howard's table just now quietly, and naturally followed him to drink coffee.

"No thanks! Please wait a moment!"

After finishing talking, Elena opened the jar, took out the wooden spoon and scooped a spoonful of ground coffee from it, poured it into the glass and started brewing.

At this time, Carter Howard began to provoke the topic.

"Mr. Xia, thank you very much for saving my son Henry before. If it weren't for you, my son might have disappeared. Please accept a father's thanks to you!"

Carter Howard said sincerely, and at the same time stood up and bowed to Xia Yu. Xia Yu quickly got up and avoided, leaning on his side in a gesture of support, and said hurriedly: "Sir Howard, you don’t need to be like this. I believe either People will stand up when they encounter this kind of thing. This is what any citizen will do."

"But if it's someone else, it's definitely impossible to save Henry to safety. After all, not everyone has a powerful Kung Fu master around him."

Carter Howard joked, and sat down again with Xia Yu.

Xia Yu smiled and did not continue talking.

"Sir Howard, I also want to thank you for your help, allowing me to successfully acquire the Financial Times Group. Did you know that I was ready for a protracted battle. I didn’t expect the Pearson Group to communicate so well at the time. I wondered for a long time, and then I realized that it was you who helped me. I always wanted to find a chance to thank you but couldn't ask for it. You really helped me a lot!"

After Carter Howard thanked him, Xia Yu did not fall, and expressed his gratitude for his previous helping hand, and at the same time, he was able to get closer.

Elena, who had just made coffee, knew for the first time that her father had helped Xia Yu in the acquisition of the Financial Times Group. She looked at her father in surprise and received his father's gentle smile.

"Xia Yu, your coffee, be careful not to burn it."

"Thank you!"

"Mr. Xia, my son Henry is more naughty. I really trouble you to look after him during this time."

"No trouble, Henry likes kung fu and I am very happy. As long as he is willing to learn, I will let my bodyguard teach him his best."

Xia Yu's sincere words were exchanged for Carter Howard's kind smile.

"Dad, I have seen Henry learn Kungfu. Although it is very hard, he can clenched his teeth all the time because of his love. It really surprised me."

Elena interrupted suddenly at this moment.

"Really? That would be great! Then I'll take a closer look at how he learns."

Carter Howard said with satisfaction, and gave Xiaoyingying's daughter a deep look.

It’s the wish of every parent to have a child, and it is more effective to tout a child than to his parents. Therefore, Xia Yu praised it at the right time: “Henry is very diligent and studious. He has such perseverance at a young age. I believe he will be an outstanding person when he grows up. ."

Sure enough, Carter Howard laughed cheerfully, his face full of relief.

After chatting on Henry for a while, and seeing his daughter look at him frequently, Carter Howard sighed inwardly and could only provoked the topic.

"Mr. Xia, I heard that you are acquiring Rolls Royce Motor Company. Can you tell me why you chose it?"

"If you want to enter the automotive industry, you can choose Aston Martin, Land Rover (the British name is Land Rover, because it was registered in China, it can only be registered as Land Rover), Lotus, Jaguar, Leyland (renamed in 1991) Rover Motors) and other car companies, most of these car companies are better than Rolls-Royce Motor Cars, and the acquisition will be less difficult."

After Carter Howard finished speaking, he looked at Xia Yu scorchingly.

Xia Yu had clear eyes and smiled and said frankly: "I entered the automotive industry after careful consideration. The British automotive industry has always been at the top of the world. I think any young man with a little ambition wants to enter this industry."

"In fact, I have a car company in Asia, but unfortunately it is a cooperation with the island country Honda Motor. The top technology of Honda Motor is not as good as that of the British car company, and the technology that Honda Cooperates with is second-class. So I am not satisfied."

"I came to the UK this time, and my dream beaten again."

"I know that technology is the foundation of an automobile company. Since I intend to get involved in the automobile industry, I chose the most technologically advanced Rolls-Royce Motor Company. Although its business conditions have not been good in recent years, after careful consideration, I think there are still Ways to rejuvenate it!"

To be honest, in this era, the British auto industry is still very good, at least in terms of technology, better than Germany.

It is only because of the conservative thinking of the British that although it has created the unmatched king status of the British car, on the other hand, it has finally become the most direct cause of the decline of the British automobile industry.

When it comes to foreign cars, ordinary people generally have three concepts in their minds, that is, American cars, German cars, and island cars, while British cars are far behind.

This is true in later generations. Almost all major British car brands have been carved up.

Rolls-Royce Motors first changed hands to Volkswagen and then fell into the hands of BMW; Lotus Motors was acquired by Malaysia’s Proton; Jaguar, Land Rover and Rover were first acquired by Ford Group and finally transferred to India’s Tata Group; Aston Martin It was also acquired by Ford.

It can be said that later British cars did not lose to German cars and island cars, but to their own conservative thinking, and to Ford. Ford used mass production of civilian cars to defeat British boutique cars and gentleman cars. Then use the market to grab profits and then in turn annex major British car companies.

After the annexation, Ford didn't care about training these godsons, and they were sold out after they were stunted, smashing the pride of the British auto industry.

But even so, as long as the car factory is still in the UK, the British heritage will remain, just like in 2018, 19 of the world's top 20 auto parts manufacturers have their production bases in the UK.

Proud British people do not understand the old-fashioned marketing, resulting in the quality of cars but can not grab the market.

But Xia Yu's deep marketing essence, as long as Rolls-Royce Motor Company gets into his hands, it can definitely rise again.

Although Rolls-Royce and Bentley are both luxury car brands, the prices are high, but the output is limited. For example, Rolls-Royce insists on handmade production from beginning to end, and the annual fixed production capacity is only 2,000. about.

With such a small output, it is very unrealistic to want to grab the market.

For a long time, the high-end automotive field has determined the reputation and technology of a brand, while the low-end market is dozens of times larger, representing money.

If an ambitious car company wants to become an international car giant, it must have a high-end car brand to hone its technology, as well as a low-end market to earn profits and provide funding for research technology.

If Xia Yu acquired the Rolls-Royce Motor Company, then he would continue to position Rolls-Royce as a high-end luxury car, but would decentralize Bentley to seize the mid-to-high-end market. With Bentley’s long-standing luxury car image, Suddenly lowering the value to design mid-to-high-end cars will have a miraculous effect on sales.

Later, it will acquire a low-end and mid-range brand to focus on the civilian market, so that Xia Yu's auto ace will take shape.

But after all, the most important thing is the high-end luxury car brands and technologies. In the entire British automotive industry, the best ones are Rolls-Royce and Bentley Who else will they buy if they don't?

After listening to Xia Yu's explanation, Carter Howard showed an expression that could not be denied. He obviously did not believe that Xia Yu could bring Rolls-Royce back to life. He felt a little funny at Xia Yu's self-confidence.

"Mr. Xia, how are you sure you can save Rolls Royce?"

Carter Howard asked with a faint smile.

Xia Yu's expression was relaxed, and the smile from the corner of his mouth revealed his confidence.

He unzipped the leather bag he was carrying, and in the curious eyes of Carter Howard and Elena and his daughter, he took out the materials he had prepared and handed them to Carter Howard.

"Sir Howard, this is the source of my self-confidence. You can see it at a glance."

Xia Yu said slowly, with a calm tone and full of confidence.

Seeing a line of words on the cover, Carter Howard's eyes instantly became much deeper, and he glanced at Xia Yu, took the material seriously, and began to look back.