v2 Chapter 565： Group advantage

The four magazines of "Zhiyin Manke" have a weekly circulation of 11.2 million in the island country, and a cumulative weekly circulation of 5 million in markets outside the island country, which means that Jiuding Animation Co., Ltd. will issue more than 16.2 million copies per week. Comic magazine.

Among them, magazines in island countries have the highest retail price, which is 4.5 Hong Kong dollars per copy after being converted into Hong Kong dollars. A comic magazine in Hong Kong has a retail price of 3 Hong Kong dollars, and the lowest in other countries is 2.5 Hong Kong dollars.

Of course, the retail price is not the same as the ex-factory price. The ex-factory price alone can generate 200 million Hong Kong dollars in revenue by selling magazines in one month, and the island country market contributes 150 million Hong Kong dollars in revenue!

There are also commercial pamphlets that have been released. Although only four comics, "Dragon Ball", "Pokemon", "One Piece" and "Douro Continent", have been released, each comic has been released in eight volumes. Sales have exceeded two million copies.

In terms of comic books, the four comic books have sold 69 million copies in total, generating 250 million in revenue and net profit of about 80 million Hong Kong dollars.

In addition, there are a lot of advertising spots on "Milk Manke", creating unbelievable revenue.

So far, Jiuding Animation Co., Ltd.’s magazine business has generated a total of 780 million Hong Kong dollars in revenue.

"Zhiyin Manke" is popular in Southeast Asia, Japan, South Korea and other countries, making the four animations "Dragon Ball" and "Douro Continent" that have been produced have been sought after by television stations in various countries, and the exclusive and non-exclusive broadcasting rights of each country have been released for 20 years. Five times, the average price per episode is 60,000 Hong Kong dollars.

Of course, the higher the selling price in the more developed areas, for example, in island countries, an episode of animation sold for 120,000 Hong Kong dollars, and this alone created a revenue of 155 million Hong Kong dollars.

And this broadcast right is not a one-time sale, it only sells the one-year broadcast right of the animation that has been produced. After the contract expires, the major TV stations must spend money to buy it again if they want to rebroadcast it.

In addition to the two markets of manga and animation, Jiuding Animation Co., Ltd. has another pillar, which is the peripheral retail business-Manke's Home Retail Store.

Previously, Ma Tengdong deepened the market in the island country and expanded the number of flagship stores around Manke’s Home to 50. Later, he opened another 20 new stores, making Manke’s Home already have 70 stores in the island country. It used capital to build the number one retail brand in the comics peripheral field.

Outside of the island market, Ma Tengdong did not underestimate him. In order to grasp the trend of animation and manga, he paid a lot of money to expand from the original 15 stores to 80 in one go, which is exactly the rhythm of opening 20 stores a month.

So now, the number of flagship stores around Manke’s Home has reached 150. The monthly sales officially exceeded the 80 million Hong Kong dollar mark last month. The net profit exceeded 50 million Hong Kong dollars, and the peripheral retail profit margin exceeded That's 60%!

When Ma Tengdong reported that Jiuding Animation Co., Ltd. had achieved a revenue of 1.215 billion Hong Kong dollars and a net profit of 570 million since its establishment, the entire conference room was silent, and even Yan Wenhan, who was just proud of it, was poured cold water.

The net profit of 570 million yuan is more than twice that of Jiuding Newspaper Company, but Jiuding Newspaper Company was established five months earlier than Jiuding Animation!

Seeing everyone's silence, Xia Yu's mouth turned into a smile.

It can only be said that they have all underestimated the animation and comics market. This data can't be more normal, and even a bit low, which is not the true level of Jiuding Animation.

The four comic magazines of "Milky Way" have occupied the top four positions in the island country's comics field. What does this mean?

Before it was put, it was Shueisha + Shogakukan + Kodansha + Baiquansha + Futabasha, the sum of the market in the comics field of the five major publishing houses, and even more!

As the leading manga in the island country, Jiuding Animation is also the leading manga company in Southeast Asia and Asia. From tonight onwards, it will achieve more than 300 million Hong Kong dollars in revenue and at least more than 100 million Hong Kong dollars in monthly profit!

Now there is only a cumulative revenue of 1.215 billion and a cumulative net profit of 570 million Hong Kong dollars, just because the establishment time is too short!

In Xia Yu's view, in 1979, Jiuding Animation Co., Ltd. had annual revenue of more than 4 billion Hong Kong dollars, no problem! At least it can create a net profit of ten hundreds of millions of dollars for him!

A big gold mine properly!

"I thought that Jiuding Newspaper is the strongest. I didn't expect that the inconspicuous animation and comics industry has such potential. The development of Jiuding Animation is like this.

Similar thoughts reverberated in the minds of several people sitting there, and great pressure followed.

First, Jiuding Newspaper jewels came in, and then Jiuding Animation came from behind. Even the worse Jiuding Book Company has achieved a monthly revenue of 60 million yuan and a net profit of more than 10 million yuan.

When I look back and think about the company I manage, everyone feels afflicted, their faces become fierce, and they feel nervous when it's their turn next.

Of course, there is one exception to , that is Zhang Lei, the director of Jiuding Printing Factory, whose mentality is more calm.

Because the printing business of Jiuding Newspaper, Jiuding Animation and Jiuding Books is handed over to Jiuding Printing Factory, the better the development of their three companies, the higher the business volume of Jiuding Printing Factory.

I saw him calmly report: "Dear Chairman, Dear colleagues, Jiuding Printing Factory has undertaken all the printing business within the group. The monthly printing volume accounts for 97% of the printing volume of the printing factory, and the other 3% of the business volume comes from Outside the group."

"The company has 18 printing plants throughout Asia. In order to cope with the rapid expansion of the business volume of the brother companies, in addition to the local headquarters in Hong Kong, the other 17 printing plants have been acquired and expanded."

"The company's revenue last month has grown to 150 million Hong Kong dollars, gross profit margin is 20.5%, net profit margin is 12.2%, and monthly net profit is 18.3 million Hong Kong dollars!"

"Currently, the company has a total of 1,225 employees."

From the data of Jiuding Printing Factory, it can be seen that the group advantage of the full coverage of the industry chain has eaten up the profitable printing business. Jiuding News and other three major printing companies have just fed a monthly revenue of 150 million. The printing industry giant with nearly 2 billion in revenue!

Although the profit margin of the printing plant is not high, these profits are not outside the scope of the group because of their own reasons, and they are made if they are saved! This is equivalent to the three major companies losing 18.3 million Hong Kong dollars each month.

And because of the business volume of the three companies including Jiuding Newspaper, Jiuding Printing Factory has become an industry predator, greatly enhancing the competitive advantage of Jiuding Printing Factory, grabbing cakes in the printing market, and occupying Jiuding Printing Factory from outside the group. With a ratio of 3%, it can be seen that the influence has been spreading. It is not bad to receive 4.5 million Hong Kong dollars in business orders every month!