v3 Chapter 660： 3 aces (2

Xia Yu gave an order, and the shell companies secretly controlled by Bright Fund and Galaxy Fund in the UK began to act, shorting Sotheby's Auction House and Eskenazi Limited.

Sotheby's auction house is the top ten auction house, surpassing Christie's auction house by a narrow margin.

Among the top ten auction houses, only two auction houses are currently listed, namely the first Sotheby's auction house and the second Christie's auction house.

The former was listed on the London Stock Exchange in 1971. I still remember that it was privatized in 1986 in order to open up the American market and listed on the New York Stock Exchange in 1988.

The latter was listed on the London Stock Exchange in 1973.

In the 1950s and 1960s, the annual turnover of Sotheby's auction house was only more than 6 million British capital. The financial report disclosed in 1978 last year showed that the total transaction volume in 1978 reached 230 million pounds, and the annual revenue has reached The annual net profit reached 72 million pounds and the annual net profit reached 25 million pounds.

Today Sotheby's auction house has a market capitalization of 292 million pounds and a price-earnings ratio of 11.68 times.

Xia Yu still remembers that in 1980, Sotheby's auction house became the world's first auction house to exceed 100 million pounds in revenue.

The world's No. 1 throne will sit until 2012, before being surpassed by Christie's auction house due to various problems.

Xia Yu’s other target, Eskenazi Limited, was listed on the London Stock Exchange last year, and its market value is now floating around 78 million pounds.

Fortunately, these two companies are listed, Xia Yu can deal with them better, otherwise there is really no way to talk.

The global summer auction held by Sotheby's Auction House is scheduled to be held on August 10th in the Gregorian calendar, not only in London, but also in New York, the island nation of Tokyo, Hong Kong, Paris, France and other places on the same day.

There are basically two channels for obtaining qualifications to participate in the auction house. One is that Sotheby's Auction House directly sent invitation letters to invite the rich to participate, and Xiang Xia Yu undoubtedly received the invitation.

Another channel is to be able to prove their strength. For example, sellers who provide a certain level of value, or buyers who have passed asset verification, will receive an invitation letter.

Xia Yu can go to the Sotheby’s Hong Kong and London auctions. It happened that Elena called to tell him a few days ago that Rolls-Royce Motors had designed two new cars based on the drawings. sample car.

In order to better grasp the actions of packing up the two companies, Xia Yu came to the UK again.

At the Rolls-Royce Motor Co., Ltd. factory, Xia Yu took Li Qian, and Elena, who was dressed in a glamorous dress, to a separate automotive design laboratory under the leadership of General Manager Rudolph Brooke.

The first one I saw was Rolls-Royce's new car, the new version of the Phantom, and the classic Phantom series, which originally took ten years to come out, but Xia Yu has made it out in advance.

"This car looks so beautiful! And without losing its luxurious atmosphere! It feels better than the cars I bought before at home."

Women undoubtedly like beautiful things, and always like to look at the appearance at first glance. When looking at the black shiny car in front of them, Li Qian, who is holding Xia Yu, brightened her eyes and exclaimed.

Elena's eyes were full of appreciation: "Although I have watched it several times, but once again, I still feel amazing, giving me an excellent visual impact and enjoyment."

"If this car is launched, I believe that not many nobles can refuse."

Elena is the daughter of the duke, and her views undoubtedly represent the young aristocracy to a certain extent.

Rudolph Brooke had a smile on his face, and his eyes on this car were full of fascination and longing. He seemed to have seen the shock and admiration of the world after it came out.

People who can appreciate cars do not necessarily build cars, but people who can build cars must know how to appreciate cars.

Perhaps due to ability or inspiration factors, car designers could not design a classic car, but all the designers of Rolls-Royce Motor Company after manufacturing this car based on the design drawings, all agreed that this car is The second most perfect car of this era.

As for the second of the most perfect cars, of course, Bentley's new model.

Xia Yu stepped forward, stroked the cold and smooth body, opened the door and looked at the exquisite workmanship inside, with a satisfied smile on his face.

Regardless of the car's parts matching and adjustment issues, just the appearance of the car, this car can definitely surprise the world.

Perhaps in the eyes of him, who has experienced countless classic models in later generations, this car is just so-so, but in this era, it is definitely out of the ordinary.

You know, this Rolls-Royce Phantom, even after ten years of classic models, can still stand out from the crowd, let alone now.

"Rudolph, when will this car be put into mass production?"

After reading it, Xia Yu asked the key question.

Rudolf Brooke confidently said: "Back to the chairman, this car is now the first version and can be used on the road, but the design team believes that there is room for optimization. The company initially plans to launch this car on January 1, 1980."

It is now August 1979, and there are still more than three months left until January 1, 1980. Considering that it will be put into mass production, the time is actually very tight.

Doing the math, if it is launched on schedule, the R&D and production cycle of this Rolls-Royce Phantom is only about half a year. Compared with some cars, the R&D cycle is as short as one year or as long as two to three years.

However, Xia Yu was not surprised. If he opened the hook for Rolls-Royce Motor Company and the normal procedure was the same, he would not be able to lose this person.

The appearance design of a car is actually very time-consuming during the development process, and this problem was directly solved by Xia Yu.

As for the hardware configuration and adjustment procedures, it depends on the actual situation.

As a luxury car manufacturer, Rolls-Royce Motor Cars Co., Ltd. has a top-notch automotive laboratory and has amazing technical reserves. Many of these technologies can be directly used.

This inherent advantage cannot be made up by ordinary car companies and new companies, and it is also one of the main reasons why Xia Yu acquired Rolls-Royce Motor Company.

After all, to build a car, technology is the fundamental.

But a car that wants to sell is hot, and the model is a powerful booster.

In this world, after all, there are only a few technical controls who understand cars, and Yan control has occupied the mainstream of the world from beginning to end.

This is true in most industries!

Xia Yu told Rudolf Brooke: "The general-purpose production line must be expanded, and production personnel, especially manual technicians, must be fully equipped, and try not to let output become a constraint on sales."

Although Rolls-Royce has always claimed to be made by hand, it is not really the case.

This purely hand-made is only for the refined assembly of sheet metal parts such as the body, interior trim, and some parts.

As for those mechanical parts, such as wheels, axles, engines, gearboxes, electronic circuits, suspension systems, steering systems, braking systems, and electrical circuits, they are all manufactured in machinery or chemical production.

This does not mean to deceive consumers, many consumers also know and understand.

This is the case in the entire industry. It’s not impossible that any part is made by hand, but even if it does, it’s definitely just a prototype in the laboratory, or it’s custom-made by the big tyrants at a high price. Cars, mass-produced cars facing the market are absolutely impossible!

Rudolf Brooke assured him with a serious face: "The chairman can rest assured that I will not make this mistake. Two new production lines are now being set up."

After watching this Rolls-Royce Phantom, Xia Yu traversed more than half of the factory and walked to another design laboratory, where a new Bentley model was placed, but this model was not owned by later generations of Bentley. Model.

If a later generation of car professionals see it, he will definitely recognize it. This car is a classic Lexus LS400 from the 1980s.

This island country car can be called the most classic car of the 1980s. This car of Toyota Group marks the successful transformation of island country automakers after entering the European and American markets 20 years ago. Directly facing the top luxury car brands in Europe, and it became a hit.

This car is not only popular in Europe, but also popular in the United States. In the first year of the Lexus LS400, the sales of this single model in the United States for one year exceeded the overall sales of any European luxury car brand in the United States, including BMW. And Mercedes.

Now this model has a brand new name-Bentley Continental.

That's right, Xia Yu was too lazy to name it, so he took the name of the Bentley model that appeared after the 21st century and used it.

No one knows anyway, so it's decided.

This European model will be a model of Bentley's transformation, because its price will no longer be the price of a top luxury car, but a benchmark BMW.

The top luxury car brands are equipped with mid-to-high-end prices. This undoubtedly lowers Bentley’s grade. There are some Bentley elderly people inside the company who are unwilling, but they are directly suppressed. For Bentley’s transformation, Xia Yu has been there since the beginning of the acquisition No one can stop it.

The economic foundation determines the superstructure. There is not enough market. Those stubborn pride will only make people laugh in the end. Xia Yu knows how the top luxury cars in the previous life collectively fell.

I believe that after the launch of this car, it will definitely shock the entire United Kingdom, and many Bentley supporters will be dissatisfied.

But Xia Yu doesn't care about this pain, because he knows that more people will be embraced by Bentley, which is definitely a big profit overall.

For most people, Bentley was once unattainable, but now Bentley can be bought at the price of a BMW. How would most people choose?

Xia Yu is ready for the explosion of this Bentley Continental.

"Rudolph, has the factory and production line of this car started?"

Facing Xia Yu’s question, Rudolf Brooke resolutely answered that it is already under construction, but after he finished speaking, he hesitated for a moment and said with some worry: “Chairman, we really want to build an annual output of 200,000 vehicles from the beginning. Is the production line? Will it be too big?"

Xia Yu knew Rudolph Brooke was worried. He smiled faintly and said, "It won't be big. I planned to build a production line of 300,000 vehicles at the beginning. Are there many people in the company worried about this?"

Rudolf Brooke nodded and said: "Yes, everyone is very satisfied with this model and believes that this model can be sold well. However, we are still a little worried about setting up a production line of 200,000 units at one time. , Bentley’s annual output is only 5,000."

Xia Yu laughed: "Rudolph, you can tell everyone that you don’t have to worry about the company’s problems. Our company is a private company. The shareholders are only Duke Howard and I. We can bear this risk. Your responsibility is to build the company with all your strength. Understand?"

Rudolf Brook was silent for a moment, and shrugged with a wry smile: "Chairman, I think I understand!"

Since the bosses have stated clearly that they are not afraid of losing money and are willing to gamble, what else can they say?

Work hard!

"One more thing, before Bentley Continental goes public, offline sales outlets must be laid out and built in strict accordance with 4S standards. As a luxury car, Bentley must give customers the ultimate after-sales service experience."

Xia Yu thought for a while and told Rudolph Brook again before leaving.

The automobile 4S standard is also one of Xia Yu's trump cards to Rolls-Royce Motor Company.

In this era, the automotive 4S standard did not come out. As long as the Rolls-Royce Motor Company launched it, it would definitely cause a huge sensation and impact the entire industry.

This “four-in-one” car franchise model includes vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), information feedback, etc. In later generations, because The various cheating performances of automobile 4S stores in mainland China are affectionately called "4 Sons Store" by the masses.

But it is undeniable that although 4S stores are very cheating, it is also caused by the changes in the market. When they first appeared, it was a huge help for customers and car companies.

When the 4S standard for automobiles has not yet undergone market testing, car dealers will definitely wait and see. Therefore, in order to formulate the best standards, Xia Yu asked Rolls-Royce Motor Cars to make a deal personally, and could also make a fortune in auto retail.

After the automobile 4S standard has formed a trend, then take the opportunity to authorize or join, and use this Dongfeng to make Rolls-Royce Motors' sales outlets fissionally spread, which will cause the sales of Rolls-Royce and Bentley to blow out.

By then, the existing company's direct-operated car stores will not only allow the company to have a clearer grasp of the market context, but also have a deterrent effect on car dealers and retain more initiative.

It can also sell its own cars through the halo of the originator of the 4S standard.

There are so many benefits!

However, in order to eat the cake to the greatest extent, before the Bentley Continental went public, the 4S stores of Rolls-Royce Motor Company only sold cars and would not release the 4S standard.

Counting down, Xia Yu gave Rolls-Royce Motor Cars three trump cards, namely the new Rolls-Royce Phantom to increase the sales of the Rolls-Royce brand; Bentley's transformation implementation plan; and the terminal 4S standard.

Xia Yu is confident that with these three trump cards, and strong financial support, it is difficult for Rolls-Royce Motor Company to rise up!

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