v3 Chapter 731： 1 Flagship 2 Strategic plan for wings

Yan Wenhan's plan is to first set up a big banner with all his strength and win a first-class newspaper for Jiuding Newspaper Company as the flagship newspaper, and this newspaper must be in New York, the largest city in the United States.

It's not enough to set up a flagship newspaper, you need two wings.

With these two wings, Yan Wenhan chose one in Washington, the capital of the United States, and Houston, the fourth largest city in the United States, to choose a newspaper.

Although Washington is not one of the top ten major cities in the United States, as a political center, it has its particularities and advantages. Although it has a small population, it can give birth to many large newspapers.

As for why the second wing chose Houston on the edge of the Gulf of Mexico, Yan Wenhan also explained the acquisition plan.

It’s because Los Angeles, the second city in the United States, has a huge advantage in the largest newspaper, the Los Angeles Times. Its sales rank fourth in the United States, and it is controlled by a California consortium. Even if Jiuding Newspaper acquires a top-ranked newspaper, it’s difficult to establish itself. Hold your feet.

In Chicago, the third largest city in the United States, the first newspaper is "Chicago Tribune", and its sales volume ranks sixth in the United States. Behind it is the listed newspaper giant Chicago Forum Group. It is also difficult for Jiuding Newspapers to gain a foothold in Chicago and is vulnerable to siege.

On the contrary, Houston, the fourth largest city in the United States, has the "Houston Chronicle" with the largest sales in Texas, with a daily sales volume of 510,000 copies and more than 20 places in the United States.

The most important thing is that this newspaper was not controlled by the Texas consortium, but changed hands in 1974. The owner, Douglas, died in a car accident a month ago. Several children in the family were vying for assets, making a lot of noise in Houston. .

Obviously there is a certain amount of room for manipulation.

In New York, United States, there are many major newspapers with sales of 500,000 copies, such as The Wall Street Journal, New York Times, New York Post, News Daily, Newark Star Chronicle and New York Daily News" etc.

"The Wall Street Journal" and "The New York Times" don't even think about it, now they can't buy it.

The "New York Post" belongs to Robert Murdoch’s News Corporation. It was on the verge of bankruptcy due to a loss of 50 million a year in 1976. Robert Murdoch took the opportunity to acquire it, changing its style and increasing violence and sex. The news, scandals and case reports, and the use of exaggerated and exaggerated language to attract readers, and rely on the fight with the "Daily News" to increase exposure, has been out of the quagmire, and now has a daily circulation of 780,000 copies about.

"Tribune Daily" does not need to think, in the hands of the Chicago Forum Group.

The "Newark Star Chronicle" is in the hands of the newspaper giant Hearst News Group, and it is not available.

The only difference is "New York Daily News". It is not affiliated with any larger media company. It is the private property of real estate billionaire Mott Zuckerman. The daily circulation is now an average of 70 About ten thousand copies.

Yan Wenhan believes that this newspaper is most likely to be acquired, as long as the bid is high enough.

As for another winged newspaper option in Washington, it is the Washington Star, formerly known as the Washington Daily News. This newspaper is a very popular newspaper in the eyes of most African Americans in the United States. Washington ranks third locally, second only to the "Washington Post" and "Washington News."

The "Washington Daily News" was founded in 1921. In 1972, the Scripps Company, which had been in control for 50 years, sold the newspaper, and then merged with its rival "Washington Evening Star" in 1973 and changed its name to " "Washington Star News", sales jumped to the third place in Washington.

Later, it was renamed the current name "Washington Star", with a daily circulation of about 460,000 copies.

It’s just that the "Washington Star" has a business problem. This is a hidden danger planted during the merger a few years ago. The staff is too bloated and the expenditure is huge. The merger has caused the "Washington Star" to be unstable in style, and it is not easy for users. With the annual decline, advertising revenue has also declined, and this year has already lost money.

If there is no more interference, according to the trajectory of the previous life, the "Washington Star" will go bankrupt in 1981.

But now, the "Washington Star" has a problem. It just has a chance to be acquired. It doesn't matter if the staff is bloated. It just happens that some staff can be assigned to the Jiuding News Agency after the acquisition to consolidate the foundation of the Jiuding News Agency in Washington and New York.

After reading Yan Wenhan’s plan, Xia Yu put down the document with satisfaction and praised him: “The choice is very good. If these three newspapers can be acquired, Jiuding Newspaper will issue 1.5 million copies a day in the United States. The above newspapers are definitely enough to gain a foothold."

"At that time, we will purchase some small and medium-sized newspapers in big cities across the United States, relying on the development of Jiuding News Agency, and the opportunity to become a major American newspaper industry is not small."

Yan Wenhan smiled and nodded and asked: "Chairman, what do you mean?"

Xia Yu said without hesitation: "Just do as you planned, and I will give you full support in terms of funds. Be sure to take down these three newspapers."

"Especially the most difficult "New York Daily News". Give me money. Even if the premium is doubled or doubled, I will get it!"

When it comes to strategic issues in the media field, Xia Yu has never accounted for financial gains and losses.

He has always talked about News Corporation as a potential opponent. Now Rupert Murdoch has established a foothold in New York two years ago and has won the more influential New York Post with a daily sales volume of 780,000 copies.

News Corp. has a lot of newspapers in other parts of the United States, and has established a firm foothold in the American media field. He is now far behind and must catch up.

Even if it is twice the price to win the "New York Daily News", it will be tens of millions of dollars more than the sky, he does not care about this amount of money!

As long as you have the "New York Daily News" in your hand, to build a good Jiuding newspaper company there are opportunities to create great value.

Understanding the attitude of chairman Xia Yu, Yan Wenhan immediately became proud and promised: "Please rest assured, promise to complete the task!"

Xia Yu thought for a while and exhorted: “Now, make preparations for the takeover in advance, and at the same time acquire these three newspapers as quickly as possible. The big deal will be more money. It’s not our site, and the extra money is considered to be paid to buy road money."

Xia Yu was worried that the ambitious Rupert Murdoch would be attracted for a long time, especially the "Washington Star", which is likely to attract his attention.

After all, Rupert Murdoch is very paranoid about newspapers, and he does everything in order to sell, and it is undeniable that he is a prodigy in the news industry. Even if the bankrupt newspaper gets into his hands, he can still take the lead The newspaper was pulled out of the quagmire.

Before he bought the "New York Post", which was on the verge of bankruptcy, and succeeded.

It is hard to guarantee that he will not try to repeat the trick on a whim and use it in the "Washington Star".

Yan Wenhan's expression became extremely serious, and he nodded solemnly in response: "Chairman, I understand!"

"Chairman, without further ado, then I will leave tomorrow with the team to the United States."

"Go, when you get there, you can contact Julian Robertson and Rey Dario. They are masters of the capital market and know the United States better. They should be able to help you."

After speaking, Xia Yu picked up paper and pen, wrote the relevant contact information and addresses of Julian Robertson and Rey Dario, and then handed them to Yan Wenhan.

"Okay, I will definitely contact them!"

"Then chairman, if there is nothing wrong, I will go back first."

"Go! Come on!"

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