v3 Chapter 767： 0 sales giant

The cooperation between Polaris Capital and Turner Broadcasting Company was carried out in secret, and there was no public announcement.

Turner Broadcasting Company is not a listed company, and there is no need for public announcements.

After the cooperation was completed, Xia Yu's relationship with Ted Turner went further.

Coupled with the same views between the two, Ted Turner felt like Xia Yu hit it off.

To this end, Ted Turner also invited Xia Yu to eat at his home, and planned to take Xia Yu around Atlanta.

However, Xia Yu rejected Ted Turner's kindness. After all, now Turner Broadcasting Company has not stopped the lawsuit because of Xia Yu's capital injection. Ted Turner has to win the lawsuit first.

If the lawsuit is not won, nothing is worthwhile. Even if he injects more money, the CNN will not be established.

If you can't build a national cable news network, Turner Broadcasting Company will not be able to follow the original historical track, and Xia Yu's calculations will fail.

As for the Atlanta TV station currently owned by the company, as well as several local TV stations such as Channel 17, although the value is good, the effect on Xia Yu is far inferior to that of CNN that has not yet existed.

However, Xia Yu did his best. He had already contacted Yan Wenhan in New York by phone and asked him to send someone over to connect with Turner Broadcasting Company to see if there was a suitable opportunity to cooperate with the TV station.

For example, Xia Yu bought a large newspaper in Atlanta in advance, and then relied on the development of the Atlanta TV station, and was inherently invincible.

Although he declined Ted Turner's hospitality, Xia Yu still accepted his help, such as providing a vehicle to facilitate his travel.

Although the purpose of coming has been achieved, Xia Yu does not intend to leave immediately.

Atlanta is one of the top ten largest cities in the United States. There are a lot of companies, such as Coca-Cola, Delta Air Lines, United Parcel Service, and Holiday Inn.

As for small and medium-sized companies, there are even more.

Among these small and medium-sized companies today, there must be a giant seedling in the future. If you can find one and take the opportunity to win it, it will make a lot of money!

Let his subordinates drive the car and stroll around Atlanta slowly. Xia Yu sat in the back row and looked around through the window of the car, catching all kinds of signs and trademarks one by one.

Of course, he did not inform his subordinates of this purpose.

Before he knew it, it was approaching noon, and the car was driving a little remote. Xia Yu decisively stopped his plan to continue driving to the suburbs, and was about to find a good restaurant to enjoy lunch.

Just as Xia Yu just parked his car and exited the tunnel on the other side of the underground garage, a huge shop on the opposite street attracted his attention.

It was a supermarket. From Xia Yu's perspective, we could see that its outer length reached more than 20 meters, but its height was only four to five meters high, which looked like a factory building.

But this is not the point, the point is the name of the supermarket——!

Chinese translation name-Home Depot!

With a market value of more than 200 billion U.S. dollars, it is the second largest retailer in the United States after Wal-Mart and the largest home furnishing retailer in the United States. It is a household goods supermarket selling tools, building materials, flooring, paint, plumbing, gardening supplies and plants.

Xia Yu stared at the name closely, and his brain turned frantically, recalling memories of Home Depot.

It seems that Home Depot was founded in 1978, and the company is headquartered in Atlanta. It is one of the giant companies that Atlanta is proud of.

In this way, Home Depot has only been established for about two years.

It has only been established for two years, and it is definitely a seedling company. It is hard to say whether it has stepped out of Atlanta.

But the value of this seedling is huge. Xia Yu estimates that there should be no company with greater potential than Home Depot in Atlanta.

Now that I found it, I must not let go!

His Jiuding consortium has decided that the retail industry is the core pillar, the world's largest retailer of building materials and home furnishings in the future.

Previously, he ordered his subordinates to acquire the Swedish IKEA Group, but the IKEA Group did not give him a chance. There was no alternative. He could only register and establish the Jiaranzhijia brand, intending to run a giant in building materials and home furnishing retail.

However, the home is located in Hong Kong, backed by the barren and chaotic Southeast Asia, it is destined to be more difficult to rise, and if it wants to develop into a world giant, it will eventually enter the European and American markets, especially the US market.

At that time, it will have to compete with the American home building materials retail giants, which is risky and costly.

But if one can be established in the United States at this time, it is better to directly capture the world's number one home building materials market in the future.

"Since I found out, I won't be in a hurry for a couple of days. Don't fight insecure battles. Collect enough business information first!"

"Now we still sacrifice to the five internal organs temple first."

Thinking of this, Xia Yu retracted his gaze and led a group of people to find a high-end restaurant for lunch.

After lunch, the car galloped towards the residence, and then Xia Yu ordered his subordinates to collect relevant business information about Home Depot, and he continued to search for valuable information in his memory.

In a blink of an eye, three days passed in a flash.

Xia Yu not only did it himself, but also asked his subordinates to entrust a commercial investigation company to investigate.

After understanding the information, he drove to the main store of the Home Depot Department Store, which is the largest in Atlanta.

Although the Home Depot Company was established in 1978, it was just an ordinary hardware store at the beginning. It was not until May 1979 that it formally found the correct route for future generations and opened the first family department store, which Xia Yu saw a few days ago. The one.

At that time, Home Depot was not strong enough, so department stores could only be opened on the fringes of cities where store rental costs were lower.

At this time, after nearly a year of development, although Home Depot has not yet made it out of Atlanta, it has opened a third department store and embarked on a chain road. It has already gained a lot of fame in Atlanta.

When Xia Yu came to the main store of Home Depot , they unexpectedly found that they were engaged in activities, which was very lively. A huge stage was built at the door and many people were watching.

Xia Yu quietly left, and saw the complete content on the advertising cloth-The First Home Depot Product Knowledge and Skills Seminar.

After watching it quietly, he understood the process.

This is indeed a knowledge and skills seminar, and it is also customer-oriented and society-oriented.

Anyone can come to the stage to tell about their own experience, such as which tools are better to repair the roof, how to repair it and so on.

If the idea is good and everyone agrees, Home Depot will give away a set of valuable home improvement tools.

Xia Yu could not help but secretly nodded. The product knowledge and skill seminar allowed customers to participate, which would greatly shorten the relationship with customers and attract more loyal customers.

In addition, the Home Depot Company can best understand the difficulties and needs of customers, and use the public's brains to help the Home Depot Company's operations.

Very clever means!

This model is an important magic weapon for Home Depot to stand out.

It's just that in later generations, the forms have become more diverse, and at this time it is still very simple, but the essence has been included.

The path is right from the beginning, and the difficulty of success will be greatly reduced!

Looking here for a while, Xia Yu only saw Bernie Marcus, one of the founders of Home Depot, and he was not available yet.

As for the other founder, Arthur Blank, he is not here.

Now that they have another seminar, Xia Yu can only slow down and walked towards the store with people, intending to learn more about Home Depot's business model.

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