v3 Chapter 774： 3 future Fortune 500 companies

Peter Lynch smiled and said: "This company happens to be in California, and its store in San Francisco is within 50 meters of our company. That's why it was able to find out, and the company's warehouse-style membership store model is theirs Original and unique in the world, the company observes and analyzes that it can try to invest."

Xia Yu nodded slightly to express his understanding, but in any case, it is worthy of praise to include this unlisted company.

He was also a little curious about what the situation is like at this time, the second-largest retailer in the United States, one of the top 50 retail giants in the world, which has different names at this time.

With a little expectation, Xia Yu glanced carefully, and the corners of his mouth couldn't help but curl up.

PriceClub!

The Chinese translation is Price Member Store.

The company was founded in 1976 by brothers Sol Price and Robert Price, and is headquartered in San Diego, California.

This company has a unique business philosophy. By establishing a shopping club, gathering the scattered purchasing power of individual members, and uniformly placing orders with manufacturers in large quantities, it not only saves distribution costs, but also achieves economies of scale. This is somewhat similar to the later generations of domestic group buying middlemen.

Only because of capital constraints, the Price member store has no extra decorations, almost no advertisements, and is set up in a convenient location to save costs.

At present, it mainly serves small enterprises. This is why there are such stores 50 meters away from Polaris Capital. That area happens to be densely packed with enterprises and the transportation is very convenient.

"Costco hasn't appeared yet, it's just the early-stage Price member store, it's really small enough!"

A smile flashed in Xia Yu's eyes and thought in his heart.

Smaller size is better, as long as the model is okay, then it has the value of capital catalysis.

Now the size is small, but it is easy to acquire and the cost is low!

And most importantly, Xia Yu really took a fancy to the talents in the Price member store, that is, stepped out of them and created real Costco talents.

The future founder of Costco should still be the executive vice president in the Price member store at this time!

Speaking of this, I have to say that Costco has experienced twists and turns.

Sol Price, the founder of Price Club, is a pioneer of modern super shopping malls. He founded the first discount store Federma in 1954, but it failed to manage well because of low profits. .

After that, Sol Price summed up the experience and lessons, and figured out the membership-based shopping club model, and only then opened the Price member store in 1976.

As for the real Costco, it was established in 1983. The founders were not the Price brothers, but Jim Singanel and Jeff Blotman.

Jim Singanel was an employee of Federmar in 1954 and a subordinate of Sol Price. Although Federmar went bankrupt, he still followed Sol Price.

After the appearance of the Price Club, he continued to work for the new company, and because of more than 20 years of work experience, he served as executive vice president within two years.

As for Jeff Blottman, it is not Sol Price’s old subordinate, but the management elite who joined after the appearance of the Price Club.

The membership store model created by Saul Price inspired Jim Singaner and Jeff Brotman.

Until 1983, Jim Singaneer and Jeff Brotman, who could no longer hold back their entrepreneurial heart, resigned together, moved away from California, and came to the United States where Price Club has not yet set foot. In the east, a true warehousing membership hypermarket has been created in Seattle, Washington-Costco!

Costco's model is further optimized on the model of the Price member store, and the area of ​​a single store far exceeds that of the Price member store.

After only two years of development, Costco went out of the United States and opened its first overseas store in Canada.

In 1993, Costco and Price Club merged, and the true Costco Company appeared in later generations.

Now, Costco has not yet appeared, but this is not important. What is important is that Xia Yu is very clear about Costco's business model.

Later Wall Street capitalists have long studied Costco's model thoroughly, and only in this way can they dare to hold it for a long time, so it is not surprising that Xia Yu knows its model.

The model is known, and the founder of Costco, who has more than 20 years of work experience and management capabilities, happens to be in the Price Member Store and also serves as Executive Vice President.

As long as the Price member store is taken down, the two founders of Costco will naturally not be able to escape.

As long as Xia Yu brought out Costco in advance, arranged for the two of them to operate, and then promised the option, the two of them would not be able to get out of Xia Yu's palm.

As long as they are tied, there is no need to worry about other competitors.

To be honest, for Costco, Xia Yu admires it from the bottom of his heart. This is an alternative road with great potential.

Wal-Mart is a traditional retailer, but the Walton family has achieved the ultimate in management and operation, and has made full use of the technology of the times to keep Wal-Mart alive and become the world's No. 1 retail giant with an annual turnover of more than 400 billion. Nearly 500 billion US dollars.

But what about Costco?

There are only more than 700 stores worldwide, which is only about 6% of the total number of Wal-Mart stores.

But the turnover has reached a quarter of Wal-Mart's!

Net profit is even closer to about one-third of Wal-Mart's!

Such a gap is determined by the model.

But this is not to deny Wal-Mart, after all, the number one in the world is the number one in the world!

For Wal-Mart, it has now made up its mind to take a large share of it. Of course, it would be better if it could be acquired and privatized.

But Xia Yu also knows that this is unrealistic. Wal-Mart is controlled by the Walton family and is the only industry. It will never be sold to Xia Yu.

Even if they were sold to Xia Yu, they would make a comeback. At that time, it would be a huge threat.

Xia Yu did not have enough confidence to make Wal-Mart, which lost the Walton family, develop better than the original trajectory.

But in any case, it is still possible to become the biggest beneficiary besides the Walton family.

As for the Price member store and the future Costco, since it is not listed, it is of course a direct wholly-owned acquisition. No matter how bad it is, the two founders of Costco must be dug over and started by themselves.

As long as you hold Wal-Mart and Costco, it doesn't matter if other retailers don't touch them.

Although most of the current retail giants can develop into later generations, they have the same potential. The market value of the largest in more than 30 years has increased by ten to twenty times. Xia Yu didn't bother to go head-to-head with big consortia for this kind of company.

Take Kroger, for example. Although the annual revenue of later generations will reach 100 billion U.S. dollars, which is comparable to Costco, Kroger, founded in 1889, has long been under the control of a large consortium. Limited to management and model, it has high revenue and low net profit, and its market value is only more than 20 billion US dollars, which is less than one-fifth of Costco.

Now that the Chicago consortium controls, the "King of Department Stores" Sears Department Store, which is infinitely beautiful, has fallen into bankruptcy for later generations.

Shaking his head slightly, dispelling the mixed thoughts in his mind, he focused on the materials again.

He turned a few pages forward and found the Dayton-Hudson company with a market value of only 370 million US dollars with a pen and ticked here.

In this material, apart from Wal-Mart and Price member stores, this company is the most suitable to start.

Dayton Hudson, founded in 1962, was founded in the same year as Wal-Mart, and its market value is hundreds of millions of dollars higher than Wal-Mart.

In future generations, Dayton-Hudson will be renamed Target. It is also a Fortune 500 company in the future, ranking more than 100 and having a market value of US$50 or 60 billion.

Now the market value is only 370 million U.S. dollars, and there is still room for one or two hundred times of appreciation. It has the greatest potential besides Wal-Mart and Price member stores.

These three goals are all Fortune 500 companies in the following generations, and they are ranked extremely high, one in the world, one in the world's top 50, and one in the world more than 100!

With these three companies, Xia Yu's retail layout will be as stable as Mount Tai.

What's more, there is the Home Depot company, the world's number one in the home retail field in the future. Don't be too stable!

If you do more in other fields such as medicine and home appliance retail, the Jiuding Consortium will be invincible.

After the circle was completed, Xia Yu handed the materials to Peter Lynch and said to him: "I have circled three companies, namely Wal-Mart, Dayton Hudson and Price Member Store, all of which are abandoned. "

"Wal-Mart and Dayton Hudson will acquire equity as much as possible, and it is best if they can achieve a controlling stake."

"As for the Price member store, you order people to form an acquisition team and make full acquisitions, but I have one requirement, that is, the middle and senior management team must be complete!"

Peter Lynch looked down and nodded in response, "Okay!"

PS: Sorry for working overtime late, the update is so late, sorry!

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