v3 Chapter 799： Prepare to pit the Lohill family

The Coca-Cola Company is now in trouble, but in terms of market share, it is still the world's largest Coke company and a global beverage giant.

But behind this involves the struggle between American consortia, involving four of the top ten consortia in the United States, including the two giants Rockefeller consortium and Morgan consortium.

Of course, the Coca-Cola Company is only part of the two-party plan, or even an unimportant part, but after all, it is a small piece of the overall plan and will still be paid attention to by both parties.

A few years ago, the Morgan Consortium had directed PepsiCo, a subsidiary of the First Citibank Consortium, as a pioneer, and launched the Coke War. The Coca-Cola Company’s market share has been declining for several consecutive years, and its stock price has fallen to a few dozen dollars. Around 700 million US dollars.

Although the market value is very low, there are not many stocks on the market, because not many retail investors own Coca-Cola shares.

Of course, this kind of secret struggle between financial groups is not known to ordinary people at all, even if they are at the top of society, they will not know this.

That is to say, Xia Yu has the memory of later generations, and only then did he know the shadows of the swords and swords of the major consortia in the 1980s.

It can be said that if the Rohill family’s equity in Coca-Cola is sold, if news is released, many companies will definitely want it, and these companies are basically the Rockefeller or Morgan consortium, and of course they may also be other consortia.

Of course, some people will say, isn't it just a Coca-Cola company with a market value of $1.7 billion today? It is not a global beverage giant in later generations, and it does not deserve too much attention from several major consortia.

Perhaps these equity is worth at most one or two billion or even hundreds of millions of dollars, which can be easily taken out by major consortia, but in this case, it is not a simple question of money.

Therefore, the equity of Coca-Cola Company held by the Rohill family is definitely a hot potato. As soon as he takes over, one foot will be inserted into the edge of the consortium battle, which will easily attract the attention of the Morgan consortium or the Rockefeller consortium.

This is easy to catch fire, no matter which one you promise, you will offend the other.

If neither of them agrees, then the situation is even worse, and both are offended.

Moreover, the two major consortiums will not know the source of Xia Yu's equity, and they will definitely doubt the relationship between Xia Yu and the Rothsier consortium, which is eye-catching for the two consortia.

Therefore, according to the current situation, it is best not to get involved and not take over the equity of Coca-Cola Company of the Rohill family before the two sides have a victory.

But Xia Yu thought about the future of Coca-Cola, a Fortune 500 company with a market value of more than US$200 billion.

Even if PepsiCo hits Coca-Cola's position now, and Coca-Cola has lost, it has not found a way out.

But Xia Yu knows that, as long as it stays for a few more years, Coca-Cola can surpass PepsiCo and further establish its advantage.

With the experience of later generations, Xia Yu knows that the Coca-Cola Company, which is now in trouble, is a big gold mine.

Even if the Coca-Cola Company can be won, it will become a world-class beverage giant, and the advantages of the Swire Consortium will be instantly dismantled.

Considering the pros and cons in his heart, looking at Jacob Rohill's faint smile, Xia Yu was heartbroken and decided to bite the bait.

After passing this village, there is no such shop. Even if there is a big risk, the harvest is definitely worth it.

What's more, the risk is only speculation, and it is man-made, maybe it can be solved!

After the decision, Xia Yu looked surprised, as if he didn't know the curve in it, and said with a smile: "Mr. Rohill, are you sure you want to sell me the shares of Coca-Cola?"

Seeing that Xia Yu was recruited so easily, perhaps because Xia Yu’s performance is too similar, Jacob Rosill did not doubt, smiled and nodded and said: "Of course, for our partners, we will try our best to help your career. Development, the premise is that you need it."

Xia Yu smiled and nodded in thanks: "Thank you, Mr. Rohill, how exactly do you trade?"

Jacob Rohill has already considered it, and said with a smile: "The equity is now in Roshill Bank's hands. As long as you send someone over to connect, you can transfer the equity to you at any time."

After speaking, Jacob Rosier said enthusiastically: "By the way, Mr. Xia, if you need to acquire Coca-Cola, Rosill Bank can serve you."

Xia Yu refused without thinking about it, but he said tactfully, "Mr. Rohill, thank you for your kindness. For the time being, I don’t need it at the moment. My funds have been arranged for use, and I can’t afford to buy Coca-Cola for the time being. Using bank loans for company funds is also unrealistic. I hate trouble."

"But if there is a need later, I will definitely find you."

Jacob Rosill can't help but feel a trace of regret in his heart, but he nods with a calm smile on his face: "That's okay, if you need it later, Rosill Bank can serve you at any time."

"Ok!"

Talking and laughing, Xia Yu walked around Rohill Castle under the leadership of Jacob Rohill, and returned to the living room again.

After agreeing to formally sign the contract the next day, Xia Yu said goodbye.

Before leaving, Jacob Rohill also took out an ancient Chinese painting and a blue and white porcelain vase and gave it to Xia Yu, saying it was a collection of the Rohill family. After learning that Xia Yu liked antiques, he gave it to Xia Yudang. Gifts For the Chinese cultural relics that closed the door, Xia Yu was of course not polite, and he calmly accepted the gifts of Jacob Rosill. These things belonged to China’s wealth, so I took them back. should.

On the way back, Xia Yu and Elena were in the back row of the same car. The two discussed what happened in the Rohill family just now, because what happened just now was different from what Elena had expected in her mind. Makes her confused.

Xia Yu calmed down, and patiently answered the twists and turns in Elena, and Elena showed a daze from time to time as she listened.

The next morning, representatives of Rothschild Bank and Barclays Bank came to Bright Fund Company.

Rothschild Bank first sold the Mirror Group to the Bright Fund for eight nine pounds.

Then, 15.3% of Coca-Cola's shares were sold to Bright Fund for US$262 million.

The sum of these two acquisitions was converted into U.S. dollars, which consumed 480 million U.S. dollars of the Bright Fund, which is definitely too much.

After that, the Bright Fund transferred another 5% of the shares of Royal Bank of Scotland to Barclays Bank, increasing the shareholding ratio of Barclays Bank to 41.1%.

Because cooperation has already been agreed, these steps take a very short time.

After completing the cooperation, Xia Yu sent the representatives of the two banks out.

Then he went out to buy gifts, and he was going to visit Duke Carter Howard in the afternoon.

One is to express gratitude, and the other is that there are some things to discuss with Duke Carter Howard, such as the Pit Lohill family.

PS: I worked overtime late, and now I have finished writing a chapter in a daze after three o'clock. I can't move my mind. I went to bed first. Please forgive me.

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