v3 Chapter 1096： 13 billion francs support!

"Tuk tuk!"

"Come in!"

Xia Yu, who was looking at a magazine in his hand with interest, heard a knock on the door and said without raising his head.

When he noticed from the sound of footsteps that the person had walked not far in front of him, Xia Yu raised his head and found that the person was Leo Martin.

"Leo, what's the matter?"

Xia Yu put down the magazine in his hand, smiled slightly, and asked kindly.

"Boss, I want to ask you about one thing."

"I just came back from the lvmh group, and Alain Chevalier suggested something to me. I think you need to make a decision on this matter."

Leo Martin said truthfully.

Xia Yu raised his brows slightly, curious about what would happen to Alain Chevalier, who is now busy integrating the two companies.

He smiled and said: "Let's talk!"

Leo Martin said immediately: "Boss, Alain Chevalier said that you talked to him about the development plan of the group. Now the lvmh group has a strong business in the wine market and the luggage market. After integrating resources, business development The growth rate will increase a bit, but because the business has developed to a certain degree, the most important thing is to make progress while maintaining stability."

"So he wants to find a fulcrum for the rapid growth of the group's revenue in the perfume market."

Hearing this, Xia Yu suddenly smiled and said: "Did he mention the Bussack Group?"

Leo Martin was taken aback, suppressing the doubts in his heart, and immediately nodded and said: "Yes!"

Then explained the situation in detail: "Alain Chevalier proposed to let the lvmh group buy the perfume department of the Busac group."

"Originally, Moët Hennessy Liquor Group was the main distributor of the Bussac Group's perfume brands, and they knew the Bussac Group's perfume brands very well.

"Now the merged Vuitton Group owns 64 more stores, and a large part of the customers in the Gorge luggage market and the perfume market overlap. He is planning to let the perfume sales department of the lvmh group and Louis Vuitton's The sales department is integrated, and it is estimated that the sales of perfume will increase significantly. If the perfume department of the Bussac Group is acquired, it can greatly reduce costs and adjust production and sales in time."

Xia Yu smiled and said very simply, "I agree!"

Leo Martin didn't expect the boss Xia Yu to be so swift, and simply let him be speechless for a while.

However, he immediately reacted and said to Xia Yu: "Boss, shall we start arranging the acquisition plan now?"

Xia Yu did not immediately agree. He thought for a while and asked: "Leo, do you have any information about the Busac Group?"

Leo Martin said without hesitation: "I remember that there is. I have collected information on the entire financial market before. The Bussac Group is a listed company. It is reasonable to say that it is impossible not to collect the information. Should I get it now?"

"Go get it!"

As soon as Xia Yu finished speaking, Leo Martin pleaded guilty and left Xia Yu's office.

In about fifteen minutes, he hurriedly returned to the office, with an additional document in his hand.

"Boss, I have brought the information of the Bussack Group, please have a look!"

After speaking, Leo Martin handed the information to Xia Yu, and Xia Yu took it over.

Before Xia Yu saw it, Leo Martin also added: "Boss, the information was collected last month, but I just modified the market value and disclosed shareholding structure of the Bussac Group, and most of the other information It was last month."

"Ok!"

Xia Yu gave a light hum, and did not comment, and flipped through the materials of the Busac Group.

The Bussac Group is a large-scale listed company in the textile sector in France. Its main business is the production of ready-made garments, OEM of clothing brands, home textile production, chemical fiber raw material processing, etc. The entire group has more than 30,000 employees.

It's just that these 30,000 employees are not good employees. They are dissatisfied with the company's treatment and benefits. The employee union is making trouble, so the market value of the Bussac Group has been greatly affected.

Of course, employees' troubles and strikes are not the main reason for the decline in the company's market value, at best it is just a booster.

The real reason is that the company's revenue and profits have problems, which has caused the capital market to look down on the Bussac Group collectively.

The Bussac Group’s total assets are now 5 billion francs, but its liabilities are as high as 3.6 billion francs, while the group’s market value has fallen to more than 620 million francs, which is shrinking from its peak market value in previous years. More than nine out of ten!

So in fact, the Bussac Group is a large listed company with a market value lower than its net assets, and its value is underestimated!

However, considering the benefits and regular wages of more than 30,000 employees, the Bussac Group’s revenue last year was a net loss of 183 million francs. Coupled with high debts, the Bussac Group’s prospects are very bleak. .

It can be said that the Bussac Group is on the verge of bankruptcy!

It is justified that the market value is lower than the net assets!

This information stimulated Xia Yu's memory. He vaguely recalled that the Bussac Group did indeed go bankrupt. It was the French government who came forward to take over and find someone to take over, and finally Bernard Al, who was later known as the "Napoleon of the fashion industry" Connaught took over the order at a price of 400 million francs and squeezed all the value of the Busac Group, increasing its capital by nearly ten times, which made it possible to acquire the Moët Hennessy Wine Group and Vuitton Group later.

Now that the lvmh group of Berna Arnault has been cut off, and the Bussac group on which he started up is simply eliminated in advance, maybe the lvmh group will lose a strong competitor in the future.

What's more, the acquisition of the Bussac Group is indeed profitable as long as it is properly operated!

Bernard Arnault, a non-financial person, has obtained ten times the income through capital operation. There is no reason that a professional account such as the Bright Fund will operate worse than him!

Even if the Bright Fund abandons the acquisition halfway, it can still acquire perfume brands such as Dior, Labs and Roc, which is also excellent.

"Boom...boom...boom..."

Xia Yu fell into contemplation unconsciously, thinking about how to maximize the benefits. While he was thinking, the **** knuckles rhythmically tapped the tabletop to make noise.

Leo Martin remained patient and waited quietly.

a long time.

Xia Yu recovered.

He looked at Leo Martin and decisively ordered: "Leo, the bussac group is now worth less than its net assets. Although it is losing money, it also has a very high acquisition value."

"You have people to make a complete plan. The first step is to suppress the Bussac Group's stock price as soon as possible, and then purchase and delist the Bussac Group as a wholly-owned company.

"After the delisting, the perfume department was immediately spun off to the lvmh group. As for other assets, you let the team split and sell from the perspective of maximizing profit according to the situation. As long as you find the company that needs it most, you can definitely make a fortune. Income."

Xia Yu was so blunt, Leo Martin subconsciously appeared in several ways of operation.

If it is implemented smoothly as the boss said, he is 80% sure to make more than 3 billion francs in profit!

If you are lucky, it is not impossible to make four or five billion francs.

After all, the Bussac Group is a giant in the textile industry. It has more than 30,000 employees. Its market value exceeded 8 billion francs at its peak. Even if it declines for several consecutive years, it is impossible to lose its accumulated heritage for hundreds of years. Light!

The acquisition and integration of the lvmh group has greatly increased the strength of the Bright Fund. This kind of big action has also made him addicted. Although the actions of the Bussac group are much simpler and relatively small in scale, it is also a very worthwhile project. .

With excitement, he responded loudly: "Boss, I will make this plan right away."

Seeing Leo Martin's impatient expression, Xia Yu felt a little funny.

Just about to send him away, Xia Yu suddenly thought of something.

He took out from the drawer a list he just made last night, handed it to Leo Martin, and once again ordered: "Leo, in addition to buying the Busac Group, you are arranging for someone to secretly buy this For the stocks of companies listed on the list, and for companies that are not listed, you should collect data and make preliminary acquisition plans."

After Leo Martin took it, he glanced, his eyes lit up several times, and his already excited mood became more and more surging.

The boss gave him surprises one after another. Fortunately, his heart is strong, and it is possible for ordinary people to pass out excitedly.

Xia Yu smiled slightly and said softly: "Leo, I will let another five billion francs into the company’s bank account in BNP Paribas. You have to make full use of Le Mire’s relationship. Looking at these francs and previous cooperation, his attitude will be more positive."

"It's no surprise that these five billion francs are the last sum of money that was sent to the company's account this year. You must make the most of it!"

Leo Martin, who had received another five billion francs of funding from his boss, was very surprised, but then he learned that it was the last one of the year, and he subconsciously felt a sense of regret.

However, after thinking about it, the boss has injected 8 billion francs into the company several times since he came to France.

With the 5 billion francs promised now, the total amount will be as high as 13 billion francs!

The capital injected by the boss alone has doubled the company's total assets!

What's more, these funds are self-owned capital. Their Bright Fund is a financial company. They have such a large amount of capital, enough to leverage a larger amount of capital. As a subordinate, he must also make full use of the resources of other banks to create more for the boss. the value of.

He took a deep breath, nodded solemnly and said, "Boss, I will make full use of this fund, please rest assured!"

"Ok!"

"Go!"

After speaking, Xia Yu waved his hand, then picked up the magazine in his hand and read it again.

Leo Martin got up and glanced at the magazine in Xia Yu's hands subconsciously. The key words on the cover aroused his curiosity.

"Economic Weekly"?

"Global Rich List"?

When did Paris have such a magazine?

Why doesn't he know?

With doubts, Leo Martin left the office...

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