v3 Chapter 1109： Acquisition progress

Before I knew it, it was March.

When opening the calendar shelf on the desktop at home, Xia Yu felt like time flies.

It seems that in a blink of an eye, I have been in France for more than three months...

While eating breakfast while reading the newspaper leisurely, suddenly Li Wuming came over with a sealed envelope and whispered a few words in Xia Yu's ear.

Xia Yu's eyes flashed, then opened the envelope, took out the information inside and browsed.

The intelligence is sent by the snare. Generally, if there is a major event or something he has ordered to pay attention to, the snare will continuously send the information to him.

This kind of secret information, combined with the news on the surface sent by Jiuding News Agency, can allow Xia Yu to have a clear context on major events around the world, so as to better formulate strategies or issue instructions.

Today’s intelligence is very important. The intelligence comes from New York, USA.

Argentine President Galtieri led a team to visit the United States and was received by Ronald Reagan.

In combination with the information received on February 16, the Argentine Foreign Minister and the British Foreign Minister negotiated in New York, and the negotiations broke down.

Undoubtedly, when the negotiations broke down last time, Galtieri could not sit still and wanted to conflict with the United Kingdom, but he lacked confidence in his heart, so he hoped to get the support of the current one of the two poles of the United States, so he personally led the visit. United States.

The reason for the visit is very formal. As the newly appointed president, he has not yet formally paid his respects to the United States.

And Ronald Reagan also accepted Galtieri's interview application.

The specific content of the negotiation is definitely not monitored, but Xia Yu can guess it.

"Galtieri seems to have forgotten that Ronald Reagan used to be an actor!"

"The engineer president who has his brain full of muscles but has not been on the battlefield..."

"Ha ha……"

Xia Yu chuckled lightly, then threw the information into the stove aside, watching the white paper full of information burn to ashes.

"The time I can stay in France is getting less and less..."

After this thought flashed in his mind, Xia Yu speeded up the breakfast a bit, and drove to the Guangming Fund after eating.

……

After Xia Yu came to the office, Leo Martin carried the folder to report to Xia Yu.

"Boss, this is the statistical list of acquisition results we have completed this month, please review it!"

"Hmm! Let me see!"

Xia Yu responded with a smile, and looked at it after receiving the folder.

In late January, he made a list of acquisitions to Leo Martin, asking him to contact Standard Chartered Bank and Royal Bank of Scotland, apply for financial support, and use bank funds to acquire some targets.

Almost forty days have passed, and the M&A department of Bright Fund has also completed many tasks.

is mainly concentrated in the wine market.

The French Wine Company, a large French company that produces and sells mid-to-low-end wines, acquired 21% of the shares of this private company at a cost of 142 million francs.

The chief giant of the European wine retail chain industry and the world's largest wine chain-Edfang Nicholas Co., Ltd., which is also a non-listed company. The Bright Fund acquired 29% of the equity and became its second largest shareholder , Cost 130 million francs.

Aidefang Nicholas Co., Ltd. now has 285 stores, which is enough to greatly strengthen the sales of the lvmh group.

Bright Fund also secretly acquired 15.4% of the Pernod Ricard Group’s equity in the Pernod Ricard Group. If announced, it would be enough to make Bright Fund the largest shareholder of this listed company.

The Pernod Ricard Group was established immediately after the Moet Hennessy Wine Group. The two listed companies, the Pernod Group established in 1805 and the Ricard Group established in 1932, merged in 1975. After the merger, they became The overlord of the ouzo market has a market value of more than 4.78 billion francs, which is only 1.1 billion francs lower than the Moet Hennessy Wine Group that was acquired.

However, the company’s equity is more dispersed than that of the Moet Hennessy Wine Group. The largest shareholder is the Lijia family, which holds 13.1% of the shares and 20% of the voting rights.

The second largest shareholder is the Pernod family, which holds only 9.2% of the shares and 15% of the voting rights.

Although the two major families hold a small proportion of shares, the total voting rights have a proportion of 35%, and the two families are founders, which are enough to give investors and shareholders confidence, so the company’s equity is scattered. Under the circumstances, it is enough to jointly control the company.

This company is chaired by the Pernod family and the Ricard family. The current chairman is Patrick Ricard of the Ricard family.

Xia Yu remembers very clearly that the Pernod Ricard Group went through a series of mergers and acquisitions, and finally developed into one of the world’s three largest spirits and wine groups. In 2011, the turnover exceeded 23 billion US dollars. Ranked second in the world wine industry.

This company is also the focus of Xia Yu's acquisition of Leo Martin.

When the action target was determined before, the Pernod Ricard Group was once Xia Yu’s primary consideration. Later, considering whether to take into account the wine industry and the luxury goods sector, or to start the lvmh group first, so temporarily the Pernod Ricard Group Put aside.

However, after the establishment of the lvmh group, the plan to acquire the Pernod Ricard Group must of course be followed up immediately.

As long as lvmh Group can acquire Pernod Ricard Group, then Bright Fund can occupy a leading position in the French wine market. This is a strategic goal!

Of course, in addition to the three mission goals of the wine market, in the retail sector, Xia Yu also specified a mission goal, which is Carrefour.

Carrefour is a household name in the world's second largest retail company in later generations, second only to the existence of Wal-Mart.

But at present, although Carrefour is the pioneer of hypermarkets, it can't even squeeze into the top ten in the French retail market. Carrefour, which went public in 1970 after 11 years of establishment, has only exceeded 4 billion francs in market value.

There is no way. The retail industry is one of the mainstream industries in society, whether in ancient or modern times. There are still many established retail giants in France that have existed for hundreds of years, and they are basically controlled by large families.

The founders of Carrefour, Marcel Fournier and Louis De Frey, are both ordinary people. This is why the cumulative shareholding ratio of the two can be kept at 30% so far. People take away the company.

Like the Auchan Group established by the Muriel family, it has been 100% controlled for 20 years, and it is still in the hands of the Murier family even in later generations.

anyway.

Now that the market value of Carrefour is low, it just reduces Xia Yu’s acquisition cost.

Latent for more than a month, the Bright Fund spent a total of 823 million francs and secretly acquired 19.5% of the equity of Carrefour, although most of them were ordinary shares without voting rights.

But Xia Yu doesn't care, what he likes is Carrefour's excellent business model and future potential.

Besides, the founders Marcel Fournier and Louis de Frey are not from large families. As long as the Bright Fund is allowed in, there are ways to increase their shareholdings until they finally occupy the nest.

……

After putting down the documents, Xia Yu told Leo Martin: "Leo, the progress of the acquisition of these tasks is pretty good, but you have to let them continue to speed up the progress."

"Especially the French Wine Company, Adelfang Nicolas Co., Ltd. and Pernod Ricard Group. The shares of these three companies are relatively scattered. The acquisition will not be too difficult. It must be completed by the end of March! You still have a full month. time!"

"There is also Carrefour, continue to increase acquisitions!"

"Standard Chartered Bank and Royal Bank of Scotland fully support you, don't tell me that it can't be done!"

Before Leo Martin could be happy, he heard the stern words behind Xia Yu. He shook his heart, straightened his chest and responded with a serious face: "Boss I will try my best to speed up the progress!"

Xia Yu nodded slightly, just about to send him away, and suddenly remembered a piece of news that he had just read in the newspaper the other day, about a Decathlon sports store.

This retailer that specializes in sporting goods has become the world's top retailer, with annual sales exceeding 10 billion euros.

But now it's just a small company that has just been established for six years, and there are not many stores. It was just at a time of weakness. The founder Michelle Lehrek was also an ordinary person. At this time, the best time to start!

He once again told Leo Martin: "Leo, there is a company called Decathlon in France, which is a retailer focusing on sports goods. The founder is Michel Lelec. Go and put this company After the acquisition, on the premise of retaining its founder, the equity can be acquired as high as possible."

Leo Martin nodded obediently and said, "Okay!"

"Do you have anything else?" Xia Yu glanced at Leo Martin and asked softly.

"No more!" Leo Martin said decisively, shaking his head.

"Boss, then I'll go ahead!"

"Go!" After Xia Yu finished speaking, he picked up a newspaper next to him and read it...

PS: Ask for votes on Monday

Https://

Only one second to remember the address of this site:. Mobile version reading URL: