The latest website: early in the morning of December 24.
"Tokyo Shimbun" reported a piece of news, the location of the news is not conspicuous, there are hundreds of words in the third page.
On December 23, 2 people were hospitalized for food poisoning in Edogawa-ku, Tokyo. After vomiting and food analysis and testing, it was found that the patient had eaten food heavily contaminated by Staphylococcus aureus...
This news didn't attract many people's attention at the beginning, and many people left it behind after reading it.
But wait until December 25th, it's different.
There was a follow-up report on the "Tokyo Shimbun". This time, unlike yesterday, the news was placed prominently on the cover.
Most importantly, the news has a hot spot.
After interviews, two food-poisoned patients said that they both bought Matsuno Sushi at a newly opened 7-11 convenience store in Edogawa Ward early that morning, and one of them only drank milk. , One is only drinking water.
The food contaminated by Staphylococcus aureus is sushi!
With the daily circulation of nearly one million copies of the "Tokyo Shimbun", once this news was reported, it immediately aroused huge public attention.
Major TV stations, radio stations, and newspapers have sent staff to the hospital where the patient is located for interviews.
The 7-11 convenience store in the center of the storm and Matsuno Sushi jointly held a press conference, claiming that there will be no problems in the production, transportation and sales of sushi, and pointed out a doubt, why only two people have food poisoning, so The specific truth remains to be further investigated.
After 7-11 convenience store and Matsuno Sushi's remarks were reported on TV and radio, public opinion was full of noise, and consumers had opinions.
The turnover and passenger flow of 7-11 convenience stores plummeted.
After Suzuki Toshifumi learned the news, he laughed for several minutes. After suffering for more than a month, he broke out. Using the resources behind him, he accepted an interview with "TV TOKYO" and slammed 7-11 convenience stores. -11 There are problems with the management of the convenience store, and the attitude is also arrogant. If there is a problem, there is no responsibility and responsibility that the enterprise should have.
He also emphasized that the cooperation between Ito Yokado Convenience Store and Matsuno Sushi for more than eight years has been no problem, but more than a month after 7-11 Convenience Store acquired Matsuno Sushi, there was a food safety issue, so...
Suzuki Toshifumi’s remarks had a huge negative impact on the 7-11 convenience store, but the sales of Ito Yokado convenience store rebounded sharply.
This situation made Suzuki Toshifumi happy, and he slept well that night.
But the next day.
Just when many newspapers fell into trouble at the 7-11 convenience store, the cover news of the "All Day News" caused public outcry again.
"Reverse! The 7-11 convenience store turned out to be the victim! 》
First of all, this title is very popular.
And the following detailed news content is even more exciting.
According to the content, the two food poisoning patients were actually caught by public relations. They did not buy Matsuno sushi at the 7-11 convenience store on the morning of December 23, but Yamano at the Ito Yokado convenience store. Sushi.
The reason why they will falsely accuse 7-11 convenience store in front of the media is because they accepted the sealing fee and false accusation fee from an employee of Ito Yokado Convenience Store, spilled dirty water on the 7-11 convenience store, and exposed it to the media .
At the end of the news, it was written that "All Day News" has obtained real and reliable evidence, with recordings as evidence. The recordings have been handed over to the 7-11 convenience store and the police. At the same time, they will report to NTV TV station at 12:30 noon. Announced across the island.
After seeing this news, Toshifumi Suzuki, who was still excited yesterday, panicked today.
The news did not name which Ito Yokado convenience store, nor did it say which employee it was.
So although Minfumi Suzuki was anxious like an ant on a hot pot, he wanted to know the real situation immediately, but he could only investigate it urgently.
Just before he had investigated the specific person, he got a bad news.
The manager of the purchasing department of Edogawa Ward, Taketo Tsuruta, was tortured by the police from his home early this morning.
The manager of the Ito Yokado convenience store next to Nishikasai Station in Edogawa Ward was also taken away by the police.
This bad news directly smashed Suzuki Toshibumi almost fainted.
The police tortured the person directly, undoubtedly confirming the authenticity of the report of "All Day News" from the side.
Realizing the seriousness of the matter, he immediately sent someone to the police station, and then called Masatoshi Ito to report to him.
But at this time, any of his actions were futile, and Xia Yu could not give him a chance to save.
At 12:30 noon, the ratings of NTV TV station ranked first in the same period in Tokyo and second in the entire island.
In the live broadcast of the TV station, a recording was played directly. The conversation objects in the recording were Taketo Tsuruta, the purchasing department manager of the Edogawa district of Ito Yokado convenience store, and Tetsuya Hasegawa, one of the patients.
If there is no picture in the recording alone, it might be questioned.
Immediately after the recording was played, there was a video interviewing Taketo Tsuruta and Tetsuya Hasegawa. In the video, both of them were in a bad state of mind.
Taketo Tsuruta was interviewed at the police station. He confessed to the fact that he induced Hasegawa Tetsuya to slander the 7-11 convenience store. He also directly admitted that there was a problem with the food management of his convenience store, and it was not properly preserved. The destroyed overnight sushi is sold to consumers.
The recording was recorded by Taketo Tsuruta. He personally admitted it to his face and explained it. The recording is for the convenience of asking the leaders for credit and for the company to pay the money.
It’s just that his recording pen was lost on the way home. I don’t know who picked it up. Finally, he ran into the hands of "All Day News". He also said that he panicked when he noticed that the recording pen was lost yesterday afternoon. , I didn't expect that today's worries were fulfilled.
At the end of his interview, he also looked guilty and regretful, expressing regret for his wrong behavior, and wanted to apologize to the 7-11 convenience store.
And Hasegawa Tetsu was also interviewed in a hospital bed, but there were police guards beside him, and he himself admitted all the contents of the recording.
After the NTV TV station reported, all the consumers who criticized the 7-11 convenience store were ashamed and angry, and felt that their IQ had been insulted. While feeling sorry for the 7-11 convenience store, they sent greater anger to Ito Yokado. Convenience store vents.
In the afternoon, some consumers demonstrated under the headquarters building of Ito Yokado Convenience Store. Toshifumi Suzuki did not dare to show up.
December 27th.
In the news of NTV TV station, there is a 10-minute content that is eye-catching.
The focus of the news is 7-11 convenience store's large fresh food factory in Tokyo.
This is a fresh and cooked food factory that can be visited and supervised by consumers up close. The entire factory is dust-free management. All employees need to be disinfected before entering. The interior of the factory is divided into areas to make different fresh and cooked foods. , To ensure a stable taste while also ensuring hygiene.
The biggest highlight is that the entire factory is equipped with cameras without blind spots. In the hall of the factory, all cameras are connected to the huge display above. Everyone can view the whole process of food production through the cameras.
In addition to cameras, there are also many factories specially equipped with glass. Consumers can watch the process of making fresh and cooked food through the glass in the corridors.
Fu Kai, the president of 7-11 convenience store, said in an interview that 7-11 convenience store has invested heavily in building the island’s first large-scale comprehensive fresh and cooked food factory in order to produce the best quality and most hygienic food. Provided to consumers who trust the 7-11 convenience store brand...
Finally, he also mentioned the crisis that erupted before, saying that when the crisis broke out, although no evidence was obtained, he believed in the company's employees and the company's management system. Facts proved that the company's employees did not live up to his trust.
7-11 convenience store will always be at the forefront of the convenience store field in the island country, adhering to the business philosophy of "innovation and diligence", creating a warm home for consumers, he also welcomes all consumers to supervise 7-11 convenience stores And suggestions...
After the news was broadcast, the 7-11 convenience store brand was completely established.
In particular, the pioneering work of a fully transparent fresh and cooked food factory has won the support of all consumers.
The previous haze was wiped out, and the 7-11 convenience store has gained a large number of customers. The passenger flow and turnover of the store have retaliatedly increased, and the average daily turnover of a single store directly rushed to the height of 812,000 yen!
Compared with the prosperous scene of the 7-11 convenience store, the Ito Yokado Convenience Store has become an object of competition for consumers to spurn. The passenger flow and turnover have plummeted. The Ito Yokado brand has a huge stain. Toshifumi Suzuki and Masatoshi Ito vomit blood with anger.
Although they speculated that this was a self-directed and acted conspiracy of 7-11 convenience store, but the most important character was killed by Kento Tsuruta, and it was impossible for them to come back.
If you want to use the same or similar methods to pit the 7-11 convenience store, it has the aura of a victim, and the owner is a transparent fresh food factory that accepts the supervision of the whole society. If the fresh and cooked food of the 7-11 convenience store is returned When something goes wrong, consumers will not believe it at first, and even actively suspect that they are taking revenge.
In this competition that once affected the entire convenience store industry, 7-11 convenience stores are the biggest winner!
The Ito Yokado Group, behind the Ito Yokado Convenience Store, had its share price plummeted as a result. Xia Yu’s side shorted ahead of time and made a profit of 27.48 billion yen. Not only did it earn back the investment in the acquisition of 11 fresh food factories, but also An additional 10.74 billion yen was earned.
Just when the 7-11 convenience store gained victory.
The political chaos in the island country finally has a result The Liberal Democratic Party finally chose to form a cabinet with the Founding Council. The two parties have a total of 247 seats in the House of Representatives, more than half. The Liberal Democratic Party won the position of Speaker of the House of Representatives. The position of the speaker is divided by the founding council.
In the island cabinet, Yasuhiro Nakasone is still the Prime Minister (Prime Minister), and Takeuetoshi is the Deputy Prime Minister and Minister of Finance (Minister of Finance).
In addition, he has also obtained ministerial positions corresponding to the four provinces of the Ministry of Agriculture, Forestry and Fisheries, the Ministry of Transport, the Ministry of Posts and Telecommunications, and the Ministry of Education.
The smoke bombs of the Minister of Defense, which were additionally proposed during the negotiation, provided a huge help for the Founding Council to obtain five ministerial positions.
Although Nakasone Yasuhiro is a right-wing winger, Takejoe and his founding council are left-wing stances. The Ministry of Education, Culture, Sports, and Culture (education) that Xia Yu values are controlled. This also provides great convenience and concrete results for the future book publishing field. , It takes time to test.
On the eve of New Year's Day in 1984, Xia Yu boarded his private jet, the Fengshen, and set off on his way home...