v3 Chapter 1283： Chow Tai Fook stabbed 2 times

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Eternal Jewellery Company is now the jewellery company in Hong Kong second only to Chow Tai Fook.

Xie Liyuan Gold Shop, the predecessor of Eternal Jewelry Company, is still far from Chow Tai Fook.

However, after being acquired by Xia Yu and reorganized into Eternal Jewelry Company, Eternal Jewelry Company has developed by leaps and bounds with its huge consortium resources.

Today, in terms of sales, the gap between Eternal Jewellery and Chow Tai Fook has been within 30 million Hong Kong dollars.

Especially after May 1983, after He Chaoqiong became the president of Eternal Jewelry.

Under Xia Yu's signal, the resources of the Jiuding Consortium were slightly tilted towards Eternal Jewelry. The employees of the company, under the leadership of the former president Zhou Hexuan, fully cooperated with He Chaoqiong and accelerated the pace of expansion.

In terms of the number of stores, Eternal Jewelry achieved overtake at the end of 1983.

Although there is still a gap between the turnover of a single store and Chow Tai Fook, according to the development speed demonstrated by Eternal Jewelry Company, the position of Chow Tai Fook's leading jewelry company is in jeopardy.

Many gossip media gave He Chaoqiong the reputation of "Queen of Jewelry".

With the titles of "Queen of Jewelry" and "Gambling King's Daughter", He Chaoqiong is well-known in Hong Kong and Macau.

But now, the noble and glamorous "jewelry queen" in the mind of outsiders, at this time, is like a docile sheep, leaning on Xia Yu, completely unable to see the temperament that a glamorous female president should have.

Seeing Xia Yu reading the Eternal Jewelry Company's annual report intently, He Chaoqiong showed a knowing smile on his face, his eyes gradually lost in thought.

She hasn't been alone with Xia Yu for a long time...

At this time, Xia Yu also learned the details of the company through the annual development report of Eternal Jewelry Company, and through the comparison of various data in the report, he also knew the details of the Xiangjiang jewelry industry.

There are thousands of large and small gold houses in Hong Kong, among which there are four in the first echelon, which are called "the four major gold houses in Xiangjiang" by the media.

The boss is Chow Tai Fook, who is owned by Sha Dantong, the head of New World Development. The annual turnover last year was HK$2.45 billion.

The second child is Eternal Jewelry, with a turnover of HK$2.43 billion last year.

The third child is Chow Sang Sang Group, with a turnover of 2.04 billion Hong Kong dollars last year.

The fourth child is King Fook Jewellery & Gold Co., Ltd., and there is a big gap from the first three. Last year, the turnover was 660 million Hong Kong dollars.

In addition to these four major gold houses, there is a very bright company in the Hong Kong jewelry industry, that is Xie Ruilin Jewelry. Its development momentum is amazing. It is very willing to spend money on advertising. It is the largest in the jewelry industry in addition to Eternal Jewelry. client.

In terms of net profit, Eternal Jewelry Company last year was 238 million Hong Kong dollars.

...

With a turnover of 2.43 billion Hong Kong dollars and a net profit of 238 million Hong Kong dollars, Eternal Jewelry Company is not listed. If it is listed, it is absolutely eligible to be included in the Hang Seng Index.

Of course, this result is only last year.

At the beginning of this year, the eternal jewelry company's road to hegemony cast a shadow.

The revenue of Eternal Jewelry Company is divided into three parts, namely gemstones led by diamonds, jade led by emeralds, and precious metals led by gold.

Among them, the sales of diamond jewelry accounted for the largest proportion, followed by gold jewelry, and then the emerald jewelry that was focused on sales.

Jade Jewelry can be said that He Chaoqiong's key project after entering Eternal Jewelry has been heavily advertised and revenue growth has been extremely fast.

However, the supply of raw materials for diamonds and jadeite has gone wrong.

Both of them do not have problems at the same time, but the time interval between problems is relatively short.

Let me talk about jade and the jade industry of Hong Kong.

The world's jadeite producing areas are Myanmar, island countries, Guatemala, the United States, Colombia, Mexico, Kazakhstan and other places.

However, only Burmese jade has reached the gem level, and the rest can only be made as handicrafts, which cannot meet the processing requirements.

However, European and American countries have not received the baptism of Chinese culture, and cannot appreciate jadeite.

But in Southeast Asia, where the Chinese are densely populated, the market for jade has always existed.

Especially after entering 1980, the economic development of Southeast Asia accelerated, and the demand for jade increased a lot. Especially the rapid economic development of Taiwan Province caused many people in Taiwan to buy and collect jade in large quantities.

On the mainland side, after 49 years, the jewelry consumer market has gradually disappeared.

In 56 years of public-private partnership, a large number of factories and jewelry shops were merged, and many masters returned to their hometowns. At that time, the domestic market for jadeite in mainland China was basically zero.

However, it has been more than five years since the reform and opening up. Some bold people in the mainland have become rich. The love of jade in the bones of Chinese people has made many wealthy people start playing with jade again.

The shape of the jade market in the mainland can be seen from the sales of Eternal Jewelry in Pengcheng.

anyway.

At the beginning, there was a problem with the raw material supply of jadeite, and He Chaoqiong was not alert, just treating it as normal.

The reason for this is that the jade raw materials of Eternal Jewelry Company are all purchased from Yangon, Myanmar. The upstream supplier is the Kachin Independence Army in northern Myanmar, because the Pagan controlled by the Kachin Independence Army is the most important in Myanmar. In the concentrated mining area, 95% of the jade in Myanmar comes from here.

But the Kachin Independence Army has been suppressed by the Burmese government.

If the Kachin Independence Army wants to turn jade into money to buy arms, it has to pass through the Burmese government's control area and secretly transport it to Yangon or Chiang Mai, Thailand for sale.

In this process, life and death conflicts broke out frequently.

In 1970, a huge jade was dug out in the area controlled by the Kachin Independence Army. The Burmese government army dispatched a large number of armored vehicles and tanks to **** the jade. The unwilling Kachin Independence Army used a rocket launcher to break the jade on the way back to Yangon. Soldiers and people nearby swarmed to pick it up, and many people became rich as a result.

It is precisely because of the huge uncertainty in the mining and transportation of emeralds that the sales dates of Yangon merchants cooperating with the Kachin Independence Army also fluctuate frequently.

For this reason, Eternal Jewelry Company will prepare as many rough jade stones as possible to ensure that it will not be out of stock.

But over time, as the jade in the warehouse was continuously being consumed, and there was no progress on the Myanmar side, an investigation revealed that the Myanmar government had carried out a large-scale encirclement and suppression of the Kachin Independence Army, and strictly blocked the channels. The Kachin Independence Army was severed.

In this way, this jade procurement channel of Zhi Yongheng Jewelry Company is hopeless in a short time. It is difficult to say how long it will take to reopen and whether there is any possibility of recovery!

Therefore, He Chaoqiong hurriedly asked the company to find other jade and jade dealers to purchase, but these dealers were almost supported by the Myanmar government. The previous customers were also very stable, and there was no excessive share of jade for Eternal Jewellery.

Of course, there are also human factors, that is, Chow Tai Fook Jewelry does not purchase jade and jade from merchants supported by the Kachin Independence Army, but seeks stability, and has been cooperating with merchants supported by the Myanmar government many years ago.

This time, I learned that Eternal Jewelry Company’s jade channel had a problem, and took advantage of the situation to suppress it and spent more funds to support the consumption of excess jade, and none of it was passed to Eternal Jewelry Company.

That's all.

Among the purchasers of diamond raw materials, UU Reading Chow Tai Fook Jewelry also took advantage of the situation to suppress Eternal Jewelry Company.

Today, more than 80% of the world diamond market is monopolized by the international diamond trading company DTC.

Before DTC was reorganized, it was the central sales agency of the De Beers Group.

In 1973, Chow Tai Fook Jewellery became one of DTC's 125 international authoritative diamond dealers and the only diamond buyer on the list.

But later, Zhou Shengsheng and Yongheng Jewelry also entered the list successively and obtained purchasing qualifications.

DTC's diamond placement model is to hold a dealer purchase meeting every six weeks.

In the latest one, Chow Tai Fook and Chow Sang Sang were both qualified, but Eternal Jewelry Company did not receive an invitation.

Eternal Jewelry Company asked DTC about the reasons, and the feedback was that Eternal Jewelry’s sales disrupted the diamond market price and violated relevant regulations, so the cooperation qualification was temporarily cancelled.

However, after the bidding meeting was over, I found out in detail that Chow Tai Fook’s procurement scale almost doubled this time, which is equivalent to eating up the original quota for Eternal Jewelry Company!

According to the reasoning logic of "who makes the most profit, who is the instigator", this time must be the ghost of Chow Tai Fook Jewelry.

As for how Chow Tai Fook Jewellery persuaded DTC, it is unclear.

The important thing is that Eternal Jewelry Company has very little jade and diamond raw materials left. If it is not added as soon as possible, it will face a huge crisis.

Forever Jewelry Company now sells better and less time is given to the company to deal with it, and the sooner the crisis will break out.

He Chaoqiong wanted to solve it by himself, but under the persuasion of the more experienced Zhou Hexuan, He Chaoqiong chose to ask Xia Yu for help.

So today, Xia Yu came to Eternal Jewelry Company...