v3 Chapter 1293： Killer

"Rebirth of the most powerful hero ( to find the latest chapter!

Early the next morning, Xia Yu called Cathay Pacific’s President Wei Li and ordered him to form the Hong Kong International Airport Management Company and to make preparations for the construction of the airport.

Later, Xia Yu ordered Jiuding Securities to arrange a team to connect with the Hong Kong government and acquire the Xiangjiang Metro Company as soon as possible.

After arranging these two emergency tasks, he slowed down, and then asked the think tank to sort out the situation of the Xiangjiang taxi industry and hand it over to him.

Last night, I was inspired to think of the taxi industry in Hong Kong. When I was sleeping, my mind diverged, and I thought of more benefits besides enhancing the linkage effect in the transportation field.

For example, one of the biggest benefits is to help Tiangong Automobile Group.

As long as you have a taxi company, you absolutely need to purchase a batch of cars as taxis, or even a few hundred, which is a few million dollars in sales.

If you purchase thousands of vehicles, it is an order of tens of millions of dollars.

And with the taxi company, with his patience, wanting to get a license is simply a breeze.

However, it is very difficult for ordinary people to obtain a taxi license. In this case, the taxi company can choose to lease the license. At that time, a binding condition can be added. You must drive a Tiangong car. Tiangong Automobile has brought in a batch of orders.

The most important thing is that taxis travel across Hong Kong. They are entirely live advertisements and have a great publicity effect on the Tiangong Automobile brand.

Plus there are body ads.

No matter what you think, opening a taxi company is an excellent business.

So Xia Yu took heart!

...

Based on the observation and analysis of the Xiangjiang Society by Jiuding Think Tank and the annual report provided by the Transport Department, Xia Yu quickly came up with what he needed.

After going to work in the afternoon, the investigation report was in Xia Yu's hands.

"Survey Report on the Hong Kong Taxi Industry" (not called a taxi, once the taxi is connected with "the", it is very awkward)

Xia Yu drank tea leisurely and flipped through the investigation report.

The Hong Kong taxi industry existed in 1920, and it developed into 1983 last year. The whole Hong Kong has registered and issued 14,857 taxi license plates.

Among the 14,857 taxi license plates, 12,491 were in the urban area and 2,366 were in the New Territories.

The New Territories license plate is actually a suburban license plate. Taxis with this license plate charge lower fees than taxis in the city.

In the taxi market, there are also some taxi companies whose names are basically "XX Cars".

Excluding the taxis that are managed by affiliated companies, only taxis with licenses are counted. Taihe Motors has the largest number of taxis in Hong Kong, with 518 urban taxis, which are recognized as the industry leader and belong to Xiangjiang Wujia.

Then the bottom nine are more slacking, and the second-place loyal car dealer holds 154 taxis.

When it comes to the tenth place, he has 102 taxis, which is worth more than one hundred.

Seeing this so-called top ten in the industry, Xia Yu's mouth raised slightly.

The taxi industry in Hong Kong is too watery.

He can beat the so-called top ten in the industry with the flick of his fingers.

Among other things, the strongest Taihe Motor Company has only 518 cars. As far as vehicle assets are concerned, 50 million Hong Kong dollars is worthless. This has to be considered in the case of brand-new cars!

The valuable is the license plate!

Thinking of license plates, it seems that after the Hong Kong government tightened the license plates, the value of a taxi license plate is as high as 7 million Hong Kong dollars!

A proper card equals a suite!

At present, the Hong Kong government has not yet restricted the number of licenses, and it is not worth much at all.

"No matter how small a mosquito is, it is meat. Anyway, it is more about the significance of strategic development and the linkage effect."

"It doesn't matter if you stock up on license plates, you can get thousands of them, and it will be worth tens of billions in the future, which is more cost-effective than stocking antiques..."

Shaking his head with a chuckle, Xia Yu threw the report aside, called Liu Sanquan, the president of Jiuding Transportation Group, instructed him to set up a taxi company, and informed him of the specific requirements, and then hung up the phone.

This kind of trivial matter, just let it be done by the people below.

As the Chinese New Year approaches, he will have to review the financial reports, annual meetings and benefits of major companies. In addition to other things, his time is precious.

But no matter how precious, when important people are found, he will have plenty of time.

On the morning of January 23, when Xia Yu was working at the headquarters of Jiuding Building, He Chaoqiong came to Xia Yu's office happily.

"A Yu, you are so amazing!"

As soon as he entered the door, He Chaoqiong said happily.

Xia Yu got up and got off his seat, Feng Qingyun smiled and said, "Is everything received?"

"Hmm!"

"Too many, whether it is emeralds or diamond embryos, it is twice as much as the company used for the whole year last year, and the quality is very good."

"You are really amazing, where did you buy so many?"

He Chaoqiong nodded repeatedly, his eyes full of exploration and admiration towards Xia Yu.

Xia Yu will definitely not tell He Chaoqiong how he came here, and there is no need to let him touch those things.

So Xia Yu pretended to say mysteriously: "Don't guess how it came. Anyway, as long as you know that from now on, the best jade will be in our hands, and the diamond will not be caught by anyone."

"You, expand and run the company with peace of mind."

"Hmm!"

"I will try my best to compete with Chow Tai Fook! The leading position must belong to us!"

He Chaoqiong smiled like a flower, tapped his head, and did not ask any more questions.

Anyway, Xia Yu said don't worry, then don't worry.

"By the way, it's the peak season for jewelry sales. I'll give you some more suggestions."

"It just happened in these two days."

"Sit down and eat some fruit first, I'll bring it to you."

After speaking, Xia Yu returned to his desk and took out a piece of paper from the drawer.

The above is his marketing magic weapon for Eternal Jewelry!

"Here, Chao Qiong, take a look first."

When he came to the sofa, Xia Yu gave the paper to He Chaoqiong, then sat down and looked at her with a smile.

He Chaoqiong fixed his eyes on the paper, and was immediately attracted by the quoted sentence.

She subconsciously read out:

"Diamonds are forever, and one will be passed down forever-eternal jewelry!"

"This ad slogan fits our brand too much and is too meaningful."

"And once the promotion goes out, consumers think of our eternal jewelry, they will think of diamonds, and vice versa, our diamond jewelry will certainly explode in sales."

Seeing He Chaoqiong's surprise look, Xia Yu couldn't help smiling.

This copywriting was the most classic copywriting for diamonds in the previous life Because of this sentence, I don't know how many women are obsessed with diamonds, or how many men gnash their teeth.

In the previous life, De Beers collected the Chinese translation of "Adiamondisforever" through Xiangjiang Ogilvy and Mather. In the end, a university teacher wrote this sentence.

And this copywriting, after entering the mainland, it took only ten years for mainland consumers to widely accept the diamond culture.

De Beers has benefited immensely from this.

But now this sentence is tied to Eternal Jewelry. The two sentences carry the characters "Yong" and "Heng" respectively. De Beers can only eat ashes behind.

"Chao Qiong, the specific effect will be visible this year."

"You have read the following first, and there are two more ideas for gold jewelry."

After Xia Yu finished speaking, He Chaoqiong calmed down his excitement and immediately looked down.

1. "Buy it Now".

The "Buy it Now" price based on cost plus reasonable profit has become synonymous with genuine goods at a reasonable price.

2. Determine the gold fineness standard.

Let the Legislative Council, in the legislation of gold products, set Eternal Jewelry 999.9 pure gold jewellery (10,000 pure gold) as the fineness standard of Hong Kong Gold, and establish the image of Eternal Jewelry Gold = Gold Quality.

He Chaoqiong understood the benefits of these two ideas in an instant, and they were permanent benefits.

As long as this image is established in the minds of consumers, the gold of eternal jewelry will become the first choice.

As for whether the Legislative Council will do this, He Chaoqiong has confidence in Xia Yu. Since he wrote this, it is certainly possible.

"A Yu, you are such a genius!"

"With your help, I am confident that I can surpass Chow Tai Fook in two months at most."

"Then I will wait and see..."