v5 Chapter 313： Brand new business idea

Chapter 313 A New Business Idea

200,000 to buy an identity?

Ha ha, really dare to think! Shen Zheyu and Kang Shaojie were speechless.

It's too exaggerated!

"Aren't you dealing with high-end consumers in Beijing? Do they care about this mere two hundred thousand?" Lorraine smiled, "This is just a matter of operating methods."

Shen Zheyu and Kang Shaojie pondered for a moment: "Lorraine, even if we do it again, I feel that these two hundred thousand are still too expensive. Although some of the consumer groups we are targeting do not lack these two hundred thousand, they also Let yourself be worth the two hundred thousand flowers."

"Of course. Two hundred thousand is a price that is neither high nor low. Don’t forget, our Chinese gold card is to show our identity. It can be easily obtained with too little money. Then wouldn’t it feel like this status and status? The consumption concept is too cheap?" Lorraine knew that the two of them couldn't understand the origin of the 200,000 yuan price.

"Let’s put it this way, Shaojie, your Kyoto people online shopping mall has reached cooperation agreements with major internationally renowned brand stores. Since you have adopted the membership points system, the minimum is set at a 25% discount, that is, even Customers raise their points to the top and use a discount of 75% off the original price to buy goods from any store that you cooperate with. You will not lose money, right?"

"Of course." Shen Zheyu nodded, "Most luxury brands are profiteering industries. It is unceremonious to say that these luxury brand apparels are priced so high. Many of the reasons are due to their reputation. . For example, a piece of clothing worth 10,000 yuan, in fact, the cost, plus agency production fees or customs fees, is only a few hundred yuan, and some... only need about one hundred. This is not alarmist. I have contacted the industry colleagues of these luxury brands, and I know this very well. They just put some energy in the initial marketing and concept design. Compared with the profits they make, these inputs are almost negligible. "

"That's it. In other words, you can afford a 75% discount. Now I will calculate an account for you. If a person holds a Chinese gold card and buys ten branded clothing for himself every year, even if it is To conservatively estimate, I am afraid that it will be between 50,000 and 70,000 yuan. Then during the year, I will buy some famous watches, bracelets, and rings, and then buy a new car. It can be said that there will be more than 20 Ten thousand, right?"

Kang Shaojie smiled: "200,000, you underestimate the strength of the upper-class consumer groups in the capital.... To put it bluntly, the monthly expenses of each child of the big wealthy family to buy clothing, cars, etc. , At least between two million and five million, this is still a conservative estimate. And the average wealthy business family will spend about one million a year. Even the worst, they don’t know the spending of 200,000 a year. pin."

"Yes, this is only the cost of shopping for goods. So... what about their spending in leisure and entertainment venues? Including hotel accommodation, dining out, leisure and entertainment, etc.... How much will they spend in a year?"

"This data is terrible." Kang Shaojie said suddenly, "Let me take it. I did statistics last month. I spent more than 4.3 million yuan on merchandise shopping this year. In terms of dining out and leisure entertainment, it cost another three million yuan. You know, because of my identity, buying things or traveling on business will inevitably cost them."

"Haha, do you understand now? The price of 200,000 yuan is not expensive at all." Lorraine smiled, "Shaojie, take you as an example. You spend nearly 8 million this year. What will happen after the 7:50 discount?"

Shen Zheyu settled the matter carefully, and answered the question for Kang Shaojie: "That is about six million yuan a year. In all, two million are saved!"

"So, how many times is the difference between two million and two hundred thousand?"

Kang Shaojie took a deep breath after realizing it, and his expression was slightly shocked—a full ten times! !

I really don't know, I was shocked when I counted it, he really hadn't counted it like this before!

"In that case, if we set the price of this Chinese gold card at 200,000, it would be too cheap! Let's just ask for one million!" Shen Zheyu kept shaking his head, he now completely digested Lorraine's idea , A hint of excitement floats in my heart! He has a hunch that if this plan can be implemented smoothly, then it will really open up a new profiteering industry!

"No, one million is too much. We haven't officially put this Chinese gold card on the market, so we still have a lot of risks. Once we fail to succeed in the first step, we will definitely be stolen by other businesses. Conception, then, we will be very passive."

"That's right, we need to be fast and efficient, otherwise, this idea is not ours." Kang Shaojie kept shaking his head and admiring, "Lorraine, I am so impressive to you now! Such a powerful Conception, how did you figure it out!"

Lorraine smirked: "But...our plan, if we want to implement it steadily, we still need to do something. This requires the cooperation of the two of you, especially Zhe Yu."

"What's the matter?" "You said."

The two said together.

"If you don't mind Tetsuyu, I want your Kyoto people to change their name."

"Rename?"

"Yes, it is renamed...Chinese. In this way, we can better highlight the theme of our Chinese gold card. Moreover, the title of'Chinese', in a sense, covers a wider area and is more conducive to our future expansion. . And your online shopping site also needs a new revision. As we said before, some considerate services to be provided on the website will be added to these business development projects during this revision, and we should highlight our overall situation. The business philosophy of "Chinese Supreme". If you can have one-tenth of the official members registered under your website name, and are willing to be the first batch of people who eat crabs, then it is our success."

Shen Zheyu groaned carefully, and replied decisively: "Okay, I promise you! After I go back today, I will start to do this as soon as possible. Do I need anything else?"

"No, as long as you promise on the site as a whole, all super VIP customers who become Chinese Supreme members will enjoy a minimum of 75% off the whole venue, and enjoy the distinguished services such as intimate records, agency procurement, and door-to-door delivery. This is enough ."

"Ok, I understand." Shen Zheyu snapped his fingers and accepted with pleasure.

"What about mine?" Kang Shaojie asked with a smile at this time.

"First of all, tell me, what are the discount limits for the industries under your name?"

Kang Shaojie thought about it, and then replied: "In the catering industry, the lowest discount currently available is 30%. For hotel accommodation, the lowest discount is also 30%. For leisure and entertainment venues, the lowest discount has already appeared 40%. But these supreme members The number is very small, you know, the industries under my name are all high-end establishments."

Lorraine smiled and said, "What we want is high-end venues. Let's open up the market from the upper mainstream society and expand in the future. We will talk about it after this step has been smoothly taken.-I suggest you focus on the catering industry and the hotel industry. , Leisure and entertainment industries have unified discounts to the lowest discount you can accept."

"Okay! Just do it! After I go back today, I will start to do this too!" Kang Shaojie excitedly lit a cigarette to himself, with a smile on his face, "I haven't looked forward to it for a long time, this The idea is very powerful, but there are still many unknowns waiting for us.... As you said, what we will face is not the exclusion and invasion of our peers, but all the unknowns of a new industry!

A gleam of excitement gleamed in Kang Shaojie's eyes.

Shen Zheyu smiled, obviously, his mind also trembled.

"Okay, now I'm going to talk about the most important thing, how do we divide the money we earn?-To be honest, I have officially incorporated this idea of ​​mine into the secret project of our Rock Group. So, the parent company is our Rockwell Group, don't you mind?"

"Of course I don't mind!" Kang Shaojie and Shen Zheyu shook their heads together, "This is your idea. Of course you have the first say. As for how to divide the money you earn, hehe...seriously, we are really not embarrassed. , Because we basically don’t invest anything. We operate our own membership system, but now we’ve changed a different approach, and the industries in our hands are perfectly integrated, and we can stimulate each other’s consumption, and this Chinese The emergence of the concept of supreme consumption can stimulate the nerves of consumers even more, so that there will be a'revisiting effect'. After all, we are always the cheapest party...but you are willing to tell us this powerful idea and pull us into the partnership , We should thank you."

Lorraine was taken aback, then smiled: "Maybe...I want to use the influence of the two of you as a springboard?"

The two looked at each other and smiled: "If this is the case, then you can just give us 5% of the shares!"

"Five percent?!" Lorraine was taken aback, thinking that these two "profiteers" would speak loudly, but he didn't expect to say so low!

"How can this work? Too little!" ——It is really the first time I have seen this kind of negotiation method that extrapolates money and interests.

"Uh... ten percent per person?"

"Twenty percent!"

"Fifteen percent! Okay, that's it! Lorraine...Don't be wordy anymore, Zhe Yu and I, because of your idea, are suddenly full of enthusiasm... You have to show it to me. One... well, showing the appearance of a boss."

"Uh, boss?" Lorraine was speechless for a moment.

Kang Shaojie smiled, half-seriously and half-jokingly said: "Yes, this idea was proposed by you. We are cooperating with you under your idea. Of course, we need to follow your arrangements. Now, you are our boss. Of course Yes, you can only order us on this project to promote the supreme Chinese consumption concept, and you can’t control us for other things."

boss……

Sweat, it’s really shattering. A kid from a nouveau riche in Lorraine will be called the boss by Kang Dashao and Shen Dashao. If this spreads out, it will not let those wealthy children and daughters, Was it thundered down to make smoke? !