v7 Chapter 403： Gimmicks and hype

Chapter 403

"Lorraine."

"The Rockwell Group."

"Business ghost?"

"Young... legendary?"

Haha...At this moment, many business figures laughed.

But the content of laughter is different. There are wry smiles, ridicules, admiring smiles, admiring smiles, gloating smiles, and... knowing smiles.

The penetration rate of the Beijing Business Times is still very high. In Beijing, whether it is a real business person or some young white-collar workers in order to catch up with the tail of the society, they will subscribe to the Beijing Business Times.

The headline on the front page used Lorraine’s name, but did not include his photo.

It was a black shadow with a big question mark on it, followed by: a mysterious man.

This gimmick was not made by Lorraine to change the newspaper to such a gimmick through ties, but...in order to make a difference, the newspaper made such a gimmick.

It's not just the Beijing Business Times.

Many newspapers, magazines, and even gossip weekly magazines have also started to use Lorraine as a gimmick.

There are all kinds of slogans.

for example--

"Little business king Lorraine, take the mantle of Han Lao San."

"Those things in business: the struggle history of a rich foreigner."

"Only twenty years old? Real or gimmicky?"

"Lorraine, a character who doesn't exist, a false concept that is out there."

"On the three reasons for the success of the Chinese Supreme, on the future direction of the Luo Shi Group, and on the business acumen of Lorraine, the king of small businessmen."

Of course, there are even some rather nonsense lace scandals.

like--

"Three love histories of the Luo family elder master."

"The shocking inside story! Lorraine turned out to be the illegitimate son of a Hong Kong-based tycoon!!"

"Ashelly, the young model of the treasure island, came to the capital by wading through the mountains and rivers, and the helpless and infatuated girl burst into tears on the spot: Lorraine, you are a heartbreaker!"

Well, everyone has to admit that the media industry is strong. In just two or three days, Lorraine has become a hotly debated figure.

Fortunately, Lorraine once left only one smiling photo from the ribbon-cutting ceremony in public, and the original data of the magazine was not preserved. Later, in various magazines, newspapers or gossip weekly, there was only one photo of Lorraine. Blurred image.

It is difficult for everyone to accurately record Lorraine's appearance, and it will not reach the level of how many gossip paparazzi will follow when walking on the street.

At this time, Lorraine was sitting in the independent rest office of the Lockheed Group’s capital headquarters, reluctantly putting down these gossip weekly and newspapers, smiling wryly-now, he finally knew the pain of those public figures.

But on second thought, didn't Kang Shaojie and Shen Zheyu also once published the pages of some magazines and newspapers and gossip weekly? They didn't seem to be bothered.

But later Kang Shaojie called Lorraine to tell him the words that made him suddenly realize: "Lorraine, you are different from us. Shen Zheyu and I were originally the heirs of the capital's giants. Behind me is one of the four giants. Behind the Kang family, Zhe Yu is a well-known official family home in Beijing. We were born with a golden spoon. Even if magazines and weekly magazines report to us, they are just such things. There is no news value to dig, and the public I don't care too much about those things in our wealthy circle... But you are different."

"First of all, you are not a person from the capital. To put it ugly, you are regarded as a nouveau riche in the eyes of the capital's giants. Therefore, your Rock Group can only be regarded as a grassroots existence in the capital business. Secondly, you are young enough, only twenty years old. Years old, although Zhe Yu and I are not a few years older than you, we have completely opposite backgrounds. In other words, your success is inspiring enough. Everyone knows that a nouveau riche family wants to break through the strong siege in the capital business. It’s amazing, and you, not only led the Rockwell Group to become a leader among outsiders, but also achieved results that make local business figures in Beijing jealous."

"Finally, and the most important point... The Chinese Supreme is a huge gimmick. If you don’t believe me, I can tell you about the amazing data that our Chinese Supreme has obtained. Well, for example-one month, Two hundred million. Oh, and this, four hours, sixty million?... Oh, I almost forgot, the sales record of the last day of the first month of the first month of the Chinese membership card, twenty-five minutes, ten million... Then, these data are connected with the identity of your nouveau riche and the age of twenty, um..."

Kang Shaojie fell silent for a while, then changed his mind and suddenly laughed and cursed: "Nima feels that she is not sharp enough?!!! You said those newspapers and magazines, if you don't report on you, who else can you report? Report on those entertainment stars? Can you have you? Has report value?-Do you think that Daniel Wu and you will be the future husband candidates, who will those girls choose? Of course it is you, because you can make money, a lot of money. A actor, a business king, it is easy to choose What's more, I don’t think Yanzu Wu is more handsome than you, Luo Daxiao! Handsome, young and more golden, um, it should be said that he is very handsome, very young, and a lot of money-haha, Luo Daxiao, let’s accept my fate, if I were an entertainment media The editor-in-chief of, will let my men do their best to dig out your news!"

Kang Shaojie is a well-mannered rich man, and very mature. In public, he doesn't talk much, but the order is good enough. But when Kang Shaojie faced Lorraine, he was completely let go, just like two brothers, laughing and joking, not going right. Of course, Kang Shaojie's analysis of Lorraine's situation is quite adequate.

However, in the middle, Kang Shaojie praised Lorraine very high.

So much so that after hearing Kang Shaojie's words, Lorraine almost thought it was the guy who ordered people to report and dig into him. If it weren't for Kang Shaojie who didn't hold the Kang family's media resources, Lorraine could really think about this.

"Uh...this situation is really a headache." Lorraine didn't like high-profile, muffled voices to make a fortune.

Kang Shaojie laughed and said: "Ah, Lorraine, think about it, why are the four giants so well-known in the capital? It is because the media regards the'four giants' as a concept. In addition, why do you think the Four Young Masters in Beijing? Most people know it? It’s also because of hype. In fact, the business community, like the entertainment industry, needs hype. If you make your own company’s name, then the industry under your name will naturally follow. In the era of information explosion, propaganda and hype are always the most effective plan. For example...Hilton in the United States and Prince William in the United Kingdom. Although one of them is a business community and the other is a royal family, due to hype and popularity, They have extremely high feedback, whether this feedback is fame or support."

Hearing this, Lorraine suddenly realized that the lump in his heart was also solved.

Sometimes, I really have to ask Kang Shaojie for advice. When it comes to business acumen and methods, Lorraine is very smart. But when it comes to the usual routines of the business and even the upper class, Lorraine is far behind Kang Shaojie.

hang up the phone.

Lorraine sat in the boss chair, quietly pondered for a while, and straightened out the thoughts in his heart, and then planned to call Jiang Yan, Lan Lan, and Liu Wanchuan to see how they are doing these days. During this period of time, Lorraine was too busy to accompany them out.

However, busy people always have to stay busy.

Just when Lorraine was about to call them, the office door opened and Qin Wanshu appeared in the office, dressed in a beautiful ol costume with a smile on her face.

"Xiao Lin, there is an important thing that I want to report to you."

Upon hearing this, Lorraine took away the hand on the phone and nodded: "Aunt Qin, what's the matter?"

"Look at this." Qin Wanshu closed the office door, then walked quickly to Lorraine's desk, and placed the pile of copywriting she was holding on her plump chest in front of Lorraine's eyes, "These are the capital. Huasheng Advertising Company’s proposal."

Jingcheng Huasheng Advertising Co., Ltd. is one of the best advertising companies in the entire China Mainland. During this period of time, Lorraine saw all aspects of the Chinese Supreme's philosophy and enthusiasm, and has reached a very high level, so he has to start the third step of his entire second phase of plan-advertising, publicity.

Yes, as a new and strong business idea, although it is only a concept, it has become a commodity. As for products, promotion and publicity are needed. In Lorraine's view, advertising is the best way.

just……

Do you need to tell yourself about this small advertising project? Lorraine had already arranged for his people to do it. It was just an advertisement. You don't need to speak in person, the Chinese supreme CEO?

"Aunt Qin, is this advertisement proposal very special?" Lorraine began to read the advertisement proposal in his hand and said lightly.

Qin Wanshu chuckled slightly: "It's indeed a bit special, at least, you have to look at it yourself."

However, before the voice was over, Lorraine was taken aback, holding the copy in his hand, and paused for a while... At the endorsement candidate, no famous movie star or well-known singer's name was filled in, but... he was filled in. Own name, Lorraine.

"Huh? Aunt Qin, is this... the same name?" Lorraine asked in surprise.

Qin Wanshu smiled and shook her head: "This person is you. ——Huasheng Advertising Co., Ltd. means roughly this. In view of your current reputation, they think that if you want this advertisement to get the greatest response, it is best. The way to do this is to let you, the supreme Chinese CEO and the mysterious little businessman Lorraine, play the leading role in the commercial."

Qin Wanshu's eyes showed a playful smile.