Chapter 888： Where did it come from

Chapter 888

Jianlibao, in Li Jingwei's office, Li Jingwei is listening to the report of his subordinates.

The national beverage market, after the Sixth National Games, Jianlibao’s market share has been further increased.

It can be said that it has reached a terrifying point. At this time, Jianlibao is really hanging Coca-Cola and Pepsi.

Of course, this means that in China, since the 1984 Olympic Games, Jianlibao has tasted the sweetness of sports marketing.

And this marketing method is really to the extreme, Coca-Cola and Pepsi have not been in the country for long at this time.

In addition to various restrictions, it is not an opponent of Jianlibao at all.

But after New Year's Day, before the New Year, this is a time when sales are really rising.

How could not only the sales volume not rise, but the phenomenon of decline.

This has aroused Li Jingwei's vigilance. Li Jingwei is not a reformer like Bu Xinsheng and Ma Shengli.

But from a run-down winery to the founder of the country.

Soon Li Jingwei got news of his home and the beverage factory.

"Turn on the TV..." Li Jingwei said.

Soon I saw the "Voice of Health" commercials for homes and beverage factories on TV.

Li Jingwei quickly figured out the power of this advertisement. The whole advertisement is not a fascinating or memorable advertisement.

But with another boring attitude, it is remembered.

After all, as long as there are enough advertisements, it can be remembered in mind.

"Awesome," even as an opponent, Li Jingwei had to compliment someone who could come up with the creative idea of ​​this advertisement. It was really amazing.

"Have you contacted the TV station? We also signed the advertising time. We didn't pay attention to it before. I hope it won't be too late to make up for it." Li Jingwei asked after complimenting him.

I admire it, but it's always the opponent. After knowing the reason, I still have to catch up.

"Contacted, but they signed the contract for one year." The subordinates said as the fundraiser.

"Is this TV station a fool after signing for a year? How can it be signed for a year? When does the TV station still have this method of signing a contract." Li Jingwei patted the table, almost pointing at the TV station to scold his mother.

That is to say, Li Jingwei is not the leader of the TV station, or he would have to fire the idiot who signed the contract.

The subordinate smiled bitterly and said: "Before, didn't anyone want these junk advertising time? The home and the beverage factory have to sign, and the TV station is eager. Without others, it is impossible to extend the contract time on the initiative. .

No one thought that this garbage advertising time would have such an effect..."

Li Jingwei nodded, this is also true, he had never thought of it before.

"When did this drink factory pop up?" Li Jingwei frowned and asked.

After all, this is a powerful opponent that suddenly appeared.

Never heard of such a factory before, it suddenly appeared, even if it was other soda factories, the Arctic Ocean or Laoshan, she could accept it.

Although it is said that this advertising fee garbage period has not been paid attention to by the enterprise before, the price will not be too high, but it is not a small fee to sign all TV stations across the country at once.

Such a cost, it is not something that can be taken out by someone who is contracted for a broken jar, or a factory that uses a dead horse as a living horse doctor.

At the very least, their Jianlibao could not be taken out before the 1984 Olympics.

So this home and beverage factory shouldn’t be unknown.

"I found out. This home and the beverage factory were built in Longcheng, Shanxi Province. They were built in September this year. They are a new factory. The director is called Zhang Weiyi, and he is from Beijing."

"A sound factory?" Li Jingwei frowned.

"But..."

"But what, hurry up and say, what's the selling point at this time." Li Jingwei said impatiently.

"This factory is owned by Huaqing Holding Company in Shanxi Province. It is Jiang Xiaobai. In the first two years, Jiang Xiaobai was a model of Liwei reform.

In the past two years, Jiang Xiaobai has been in obscurity. He thought it was declining like other classics. I didn’t expect..."

Subordinates said, they were interrupted by Li Jingwei.

"This Jiang Xiaobai, I know, that Jiang Xiaobai clothing belongs to Huaqing Holding Company. When this clothing brand became popular, like our Jianlibao, it was created by the storm of the 1984 Olympics."

Li Jingwei remembered it, it turned out to be this company.

"Didn’t you hear about what Huaqing Mansion they were building some time ago? Why did they start to engage in drinks again? Isn’t it good to not make clothes?"

Li Jingwei frowned and said, if it were this company, it would really be a formidable opponent and very difficult to deal with.

I do a good job in sports marketing, but others are not bad.

And other marketing people also do a good job, and more importantly, they are strong.

Huaqing Building, there is such a building there.

That’s right now, Jianlibao's strength is better than others if it spends all its capital.

Of course, it’s not as good as anyone who has money to start a business. If that’s the case, it’s easy.

It's just that such a powerful opponent comes from many places for no reason, which is quite depressing.

You said that you make clothes so well, and the building is also good, so why do you make a good drink?

There is no way for subordinates to answer this, how can I answer this?

"Okay, advertise in the newspaper first, increase sales promotion, and make a marketing plan." Li Jingwei said.

After Feng's subordinates went out, Li Jingwei muttered: "Jiang Xiaobai, Huaqing Holding Company, my brain hurts!"

Here, Li Jingwei has a headache because his family and beverage factories have seized the market, and other beverage companies are similar.

After all, the plate is so big, if one more company is given, the other companies will be less.

But all this has nothing to do with Jiang Xiaobai.

was in the office, drinking tea with Shi Sheng, discussing the end of the year.

"Director Xiaobai, I mean, our Huaqing Holding Company has all kinds of happy events this year. Huaqing Building has also been completed, and the beverage factory unexpectedly fired its first shot.

At the end of the year, everyone came to Huaqing Holding Company for a gathering, and you would like to say a few words for everyone to cheer for you. "

Shi Sheng smiled and said, the sales campaign at the end of the year of the beverage factory was very successful, but this was after he took office.

"Well, all right, you arrange." Jiang Xiaobai nodded, Huaqing Building is completed, everyone knows. But many people have never been here, especially those from several factories in Jianhua Village.

Now taking this opportunity to gather together in Huaqing Building, it would be nice to increase cohesion.

(End of this chapter)