Chapter 1487： Brand Positioning

Chapter 1487 Brand Positioning

The acquisition of more than one billion US dollars, needless to say placed in the present, needless to say placed in 1992, is placed in the future generations.

That is also a very large-scale acquisition. It takes a long time for the investigation period alone, not to mention reaching an acquisition intention.

Chen Dongsheng did not know when Jiang Xiaobai started planning the layout of these two auto factories, but Jiang Xiaobai was definitely not talking about it.

I didn’t start until I made my own plan. This is a joke.

Before, he always felt that Jiang Xiaobai was moved by his intention plan for "family car".

That’s why I agreed to the family car plan, but now it seems that people have been prepared for a long time, and the car factory's project has been planned long ago.

Is there any plan of their own, people will buy auto factories and make cars.

It is impossible to say that there is no loss in my heart.

"Minister, are we still working on the plan?" Chen Dongsheng looked at Jiang Xiaobai and finally asked this question.

He has been thinking about this for the past two days. It is very embarrassing. The plan has not been made and the plan has been implemented. Is the plan still necessary?

"It must be done, but it needs to be changed. Why did you come here? Not to let you see that the car factory has been acquired and the plan is no longer needed.

If it is for this purpose, there is absolutely no need to spend so much time and effort.

The purpose of asking you to come here is to take a look at it on the spot, participate in it, and actually understand some situations, rather than talking on paper.

According to the actual situation, these two auto factories will do brand positioning, market research and so on.

Based on these, we worked out a development plan suitable for the two auto factories under our Huahai Holding Company. "

Jiang Xiaobai looked at Chen Dongsheng and said seriously: “The completion of the acquisition is only the first step. Changing to our own brand and then launching our own car is the second step.

And what you have to do now is the second step. "

"Change a brand?" Chen Dongsheng is not a fool, but he did not expect Jiang Xiaobai to change the brand.

Volga Automobile Factory and Haqiao Father Automobile Factory, these are well-known brands, which are very marketable in the north.

Now the sudden change of brands will have a great impact on the two auto factories, and it may cause some turbulence.

Change the brand, this is too big a matter, generally no one would do it.

Needless to say, such a big car factory, even some small car factory brands, would not choose this way.

What's more, the Volga Automobile Factory and the Haqiao Father Automobile Factory are such brands. No one would have thought of changing the brand positioning.

That’s why Chen Dongsheng asked Jiang Xiaobai if he wanted to make a plan.

"Yes, change the brand positioning." Jiang Xiaobai said affirmatively: "These two auto factories have reached the current level and have been acquired. It must be a problem with the brand's strategic positioning.

Then we change this brand, isn't it normal, they can't use this brand to position, and we can't either. "

Jiang Xiaobai said, Chen Dongsheng also understood, but still felt a little bit so, such two big brands, they were removed all at once.

"The current domestic auto market is basically blank, and it is better internationally, but it has not formed its own brand positioning.

For an automobile company, brand positioning is very important..."

Jiang Xiaobai said to Chen Dongsheng, what is brand positioning, like later generations of ABB, Audi, Mercedes-Benz, and BMW, this is a typical brand positioning. Luxury cars, these three brands represent first-tier luxury car brands, and the remaining Cadillacs and the like become second-tier...

The positioning of each brand is different.

Jiang Xiaobai is using the knowledge and vision of later generations to teach Chen Dongsheng, Chen Dongsheng is still very useful.

Only a while, Jiang Xiaobai fell asleep sleepily.

Chen Dongsheng wanted to shake him up, but he was listening with energy, why did he fall asleep.

But just go to sleep, he also knows that Jiang Xiaobai is very tired recently.

Yesterday, he heard someone say that Jiang Xiaobai walked for a whole day. People who can do great things have extraordinary minds and perseverance.

Jiang Xiaobai was not the first successful businessman he had contacted, but Jiang Xiaobai was the first object he learned to imitate.

Attitudes towards employees, attitudes towards subordinates, dealing with relationships with partners, perspectives on problems, execution, perseverance...

He is observing and learning, a businessman who really started from scratch, no, he should be called an entrepreneur.

Along the way, Jiang Xiaobai woke up and gave Chen Dongsheng a little talk about the brand positioning of various industries from the automotive industry.

also cited a few examples of domestic companies. Some companies succeeded because of the correct brand positioning, and there were people who went downhill because of the fuzzy brand positioning.

Later, he talked about some business models. Chen Dongsheng listened carefully and took out a small notebook to record.

But Jiang Xiaobai who lectured was very casual. He would go to bed when he was sleepy, and talk to Chen Dongsheng casually when he woke up.

Just talk casually, which also benefited Chen Dongsheng a lot.

One who just resigned from the unit, although talented, ambitious, and courageous.

But there is no practical experience, everything is hidden in my heart.

And another Jiang Xiaobai, with a vision and insight that transcends the times, he created a huge industry from scratch in 1978, known as the industry’s leader, an excellent entrepreneur,

Have foresight, experience, and practical results.

So what Jiang Xiaobai told Chen Dongsheng made him fascinated. Sometimes when he heard the wonderful place, he would feel a sense of suddenness and enlightenment. I can’t wait to immediately worship Jiang Xiaobai as a teacher and learn.

Chen Dongsheng at this time, I feel extremely lucky for my choice of working at Huaqing Holdings.

If you don’t say anything else, just that, you won’t be in vain.

What's more, I can observe an industry up close and work with so many outstanding people.

Before getting off the car, Chen Dongsheng bowed deeply to Jiang Xiaobai.

"Oh, what are you doing?" Jiang Xiaobai asked knowingly, but he generously accepted Chen Dongsheng's gift.

This knowledge, although it seems that Jiang Xiaobai just talked about it casually, it is very rare for many people.

Chen Dongsheng knows this. Jiang Xiaobai is also very clear. Jiang Xiaobai also knows what kind of person Chen Dongsheng is. For outstanding young people, it is not a problem to mention a few words.

Now Jiang Xiaobai is not the same as before. In the old days, he was his own, and he only cared about and taught something by following himself.

Now it’s different. As long as it is a good young man, he meets it. As long as he thinks it is good, he will say something.

(End of this chapter)