Chapter 2319： the key to success

Chapter 2319 The key to success

Hundreds of stores in more than 40 countries and regions will reopen this time. This is a big project. After Liu Xiaomei and Liu Aiguo straightened out the company's affairs, they called Jiang Xiaobai.

Jiang Xiaobai was checking the situation of the store in Huayuanguo, so he asked Liu Xiaomei and Liu Aiguo to come directly to Huayuanguo. Although Huayuanguo was not big, Yaohan Company had three stores in Huayuanguo.

The situation of the three stores is not too optimistic. The main reason is that the time interval from the closure to the present is not too long, but it is definitely not short, more than a year and nearly two years.

You must know that the competition is very fierce. For so long, neither local supermarkets nor multinational companies in Garden Country will let go of this market.

The economy of Garden Country has recovered well after the financial crisis in the southeast.

The two multinational groups Carrefour and Walmart have already invaded the market of Yaohan supermarkets. This situation is not only in Garden Country, it can be said that stores in many parts of the world are facing such a situation.

However, this is a normal situation. Jiang Xiaobai, Song Xin, and Wang Chao inspected stores around the world one by one. The purpose is to sort out the original franchisees according to such a situation, and continue to supply them as appropriate.

It is inappropriate to find new suppliers, and the market that has been occupied must make arrangements in advance to grab the market back. Yaohan Supermarket has been operating in these places for so long, and many consumers still spend at Yaohan. accustomed.

Of course, this consumption habit has to be retrained to regain the market.

In addition, there is the issue of logistics supply. In this regard, Walmart's logistics supply system is very successful, and Walmart's supply chain system is also the basis for Walmart to reach the top 500 in the world.

The first is the technology aspect, through the mechanized electronic scanning to realize the screening and classification of the products to be shipped to the shelves. No manual intervention is required, which greatly saves the time cost and unnecessary labor costs of the enterprise.

In addition, compared with the transportation outsourcing mode of other companies, Walmart has its own transportation fleet and drivers. Of course, the most important thing in this supply chain system is that Walmart has its own satellite communication system.

Relying on this advanced satellite communication system, Walmart can realize real-time monitoring of the entire supply chain system.

From the supplier's purchase, transportation, warehousing, to product shipment, transportation, and then to the sales after the goods are put on the shelves, seamless monitoring can be performed point-to-line.

Of course, Walmart has its own advantages, as do other companies. Every company that can successfully develop has its own unique advantages, otherwise it will not be able to rise.

Yaohan has developed from a vegetable store to the present, and of course it has its own advantages, such as high-grade products, high shelf opening rate, package returns, free opening of toilets, barcode management, credit card settlement, year-end dividends, bow and smile, prohibition commission, etc.

Many things enable Yaohan Supermarket to have hundreds of stores in more than 40 countries around the world.

However, Jiang Xiaobai intends to learn more about the good aspects of other supermarkets, such as Walmart's supply chain, on the basis of maintaining these advantages. .

If you just copy other people's Walmart's set, you will be courting death. There is no benefit except to increase the cost and finally learn a four dissimilarity.

But you can learn from it, and then make up for your lack.

Jiang Xiaobai looked at the information of the three branches in Huayuanguo, thinking about the adjustment plan, Liu Xiaomei and Liu Aiguo arrived, and they came to see Jiang Xiaobai as soon as they arrived in Huayuanguo.

Jiang Xiaobai received two people in the hotel's small conference room. After asking his assistant to make tea for them, he asked directly, "Is your company's affairs sorted out? Do you have a clear understanding of the company?"

Liu Xiaomei and Liu Aiguo both nodded, full of confidence.

Jiang Xiaobai put down the information in his hand, looked at the two people and asked, "Then you talk about the key to Yaohan's success?"

As soon as Jiang Xiaobai's voice fell, Liu Xiaomei and Liu Aiguo were stunned. They thought about some things Jiang Xiaobai asked about the company, and even asked the reason for Yaohan's collapse, but they didn't expect Jiang Xiaobai to ask the key to Yaohan's success.

After all, for a company that has become a Fortune 500 company or a top company in the industry, everyone will analyze its successful experience, but for a company that has gone bankrupt and closed down, everyone will generally only analyze the reasons for its failure.

So for a while, he didn't know how to speak, Jiang Xiaobai put down the information in his hand, looked at the two and said, "What? Yaohan Company has grown from a street-side vegetable shop in just a few decades. A multinational company has become a company spanning more than 40 countries and regions, with more than 400 stores, and the number of people on the opening day can break the Guinness World Record. Is there no experience worth learning and something worth analyzing? ?"

For a while, Liu Aiguo and Liu Xiaomei were silent for a while. Jiang Xiaobai was right. They all ignored this issue. If they said it casually, Yaohan had a lot of successful experience, and they could talk about it all afternoon.

But these are all superficial reasons. The real reasons need to be carefully analyzed and considered. This is not something they can say casually in a hurry.

is like the reason for the success of Huaqing Holding Group. You can say that he was founded early and caught up with the good time. You can say that his marketing was successful, that he chose the right industry, and many factors.

But those who are familiar with and who have studied carefully know that these are external factors. The real factor is that Jiang Xiaobai is stepping on the pulse of the development of the times at every step. Similarly, for Yaohan Company, there is also a real success. the elements of.

It's just that they didn't think about it at all.

I just wanted to analyze the experience and lessons of Yaohan's failure. The new Yaohan can't wear new shoes and walk the old road. It needs to avoid these risks, but I have never considered the factors of Yaohan's real success.

Liu Xiaomei and Liu Aiguo were silent for a while, and Liu Xiaomei spoke up: "Jiang Dong, we neglected this question and didn't think about it, we need to think about it carefully and study the development history of Yaohan Company before we can answer it. "

(end of this chapter)