Chapter 523

On September 30th, before Yangyang clothing store opened for business, there was a sound of firecrackers coming from the opposite side. It turned out that the new clothing store opposite had also chosen to open today.

Now there was a lively look. Originally, Mei Xiaoran tried to attract customers, but she was taught by the opposite store.

The clothing store on the opposite side also imitated the foreign store, and made a model of low-priced shops. There were also activities such as discounts and gifts. Customers who originally wanted to go shopping in Yangyang clothing stores were attracted away for a while.

Li Hongwei was very angry, "they are fighting for business with us!"

"As long as it's business, there must be competition, and there's no way out."

Mei Xiaoran is quite calm.

"Ran Ran, although there is competition in business, competition is not the same as competition. They learn from us everywhere."

The more Li Hongwei said, the more angry he became. It was not that he had never seen commercial competition, but it was the first time that he saw such shameless competition.

"My brother-in-law, it's OK. The business is different. Although they learn from our business model, the goods of our two families are not the same."

"Who knows?"

Li Hongwei thought about it and went out.

"What are you doing, uncle?"

"I'll go and have a look across."

Mei Xiaoran, of course, knew her brother-in-law's tantrum, and nervously reminded her, "just go and have a look. Don't be impulsive, don't conflict with others, and don't do it!"

"What do you think of your brother-in-law? I'm just going to see if their goods and the goods they're following collide with each other! "

Li Hongwei went out while talking. Mei Xiaoran was not worried. She was afraid that her brother-in-law would fight with others on impulse. It would be hard to clean up.

At this time, there are also customers entering the store. Mei Xiaoran arranges two shop assistants to greet the guests. She is trying to recruit them.

After a while, Li Hongwei came back.

"Ran Ran, I feel we don't have to worry. The goods in their store are far from ours. They are learning from our business model."

"Uncle, I've already figured out the countermeasures. Let's wait for me to make a big move!"

Mei Xiaoran told Li Hongwei a few more words and went out.

It took her at least two hours to go out. It was almost noon when she returned.

"Ran Ran, where have you been? There are so many people in the shop just now."

Although the opening of the opposite store does have an impact on the passenger flow in the store, Yangyang clothing store has a clear positioning from the beginning, which is affordable, high-end and fashionable. Many old customers are willing to buy clothes here. After all, the clothes in Yangyang clothing store are much higher.

"What do you think this is, uncle?"

Mei Xiaoran took out a stack of business cards from her bag.

Li Hongwei frowned and said, "when is it? Are you still in the mood to do this?"

"You can see it clearly."

When Li Hongwei took it to look at it, he saw that the 20% discount card and membership card were printed on the business card, "what is this thing for?"

"The 20% discount card means that from now on, all customers who come to our store to buy clothes are members of our store, and they will be sold at a 20% discount when they come back for shopping." Mei Xiaoran was also afraid that Li Hongwei could not understand, so he explained to him more clearly, "membership card is. For example, if a customer recharges his card for 300 yuan, we will give 50 yuan, if he recharges 500 yuan, we will give 100 yuan. If you recharge 1000 yuan, we will give 300 yuan."

"It must not be compensated!"

Li Hongwei screamed: "are you crazy? So much? Then we are not in a bad way! "

"My brother-in-law, which buyer has the seller essence? Customers recharge their money to their cards, but they don't take away the money. The money is still in the card. They have to shop in our store before they can spend it. On the surface, it seems that we have made less money But if you think about it carefully, if you want these customers to do membership and recharge in our store, will they go to the opposite store to buy clothes? "

"Not really. But ran ran, have you ever thought about it? If customers have both membership cards and recharge cards, then our clothes are far less than those sold to them at a 20% discount. We are not making any money. "

Although Li Hongwei didn't want to understand the advantages of Mei Xiaoran's sales routine, he was also very smart. He felt that the profit of selling clothes like this was very low.

"Uncle, it's right or wrong for you to think so. On the surface, it seems that the profit is low, but we keep the customers, and in the long run, we still win."

Mei Xiaoran took a 300 yuan prepaid card and said, "on the surface, the value of this card is 350 yuan. But the cheapest clothes in our store have to be dozens of yuan. In fact, 300 yuan can't buy many clothes. It's impossible to say that when customers buy clothes, they will definitely run out of money in the card If it's you, you won't want this card because you don't have enough money left to buy clothes. "

"Certainly not! I just think it's a pity that I didn't spend the money on my card. I have to recharge the money and continue to use it, or I will feel like I'm in a big loss! "In fact, Li Hongwei's statement represents the majority of people's ideas. Who doesn't like to take advantage of small things? If you don't take advantage of the light, you'll have to die!

Mei Xiaoran also asked two shop assistants. The two assistants also said that if the card had money, they would certainly recharge it and would never waste it.

Since everyone has this attitude, the card is easy to handle.

Mei Xiaoran introduced to the shop assistant: "when you arrive, you will tell the customers that our discount card and membership card are limited. You can come early and get early, and there will be no later!"

She also took out just bought a few calculators, "after the account is not clear, press this, convenient and fast."

Also afraid that the two shop assistants would not be able to use it, Mei Xiaoran also made a special demonstration.

In this way, two shop assistants know how to operate.

The most amazing thing is Aunt Li. She's the oldest and the first time she's exposed to new things. But she seems to be naturally sensitive to numbers, and soon she knows how to use them.

Aunt Li with a calculator now looks more like a lobby manager. She said directly, "I'll take care of the accounting in the future."

"It's too late for us to be happy when we have an aunt in charge of our accounts."

When another customer came into the store, Mei Xiaoran sold out her 20% discount card and membership card. This afternoon alone, there were several customers applying for the card.

In fact, there is one of the biggest good members to do membership card. Mei Xiaoran didn't tell you, which means that he collected the funds in advance Although these means of operation are not surprising in later generations, they are the first in the 1980s. Everyone is surprised and willing to accept this novel sales method. From the perspective of customers, they still feel that they have made money!

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