Mei Xiaoran has been busy for nearly two months. In addition to organizing medicine delivery to rural areas, Mei Xiaoran also sends medicine to the hospital of traditional Chinese medicine. After eating, he will pay for the effect. If the effect is not good, the money will be charged!
Many of these advertising methods were rotten in later generations, but they were very rare at that time. Mei Xiaoran also cut corners and used them. Of course, during this period of time, she was too busy to attend to her own clothing store. Fortunately, with Li Hongwei's powerful help, Li Hongwei had taken the hearts of several clothing stores into consideration. However, since the expansion of the clothing store, Mei Xiaoran has adopted the store manager system. He doesn't need to keep an eye on the store all the time, just let the store manager play its role.
In two or three months, we have basically been able to verify the quality of * *.
At the end of the second month, there was still no news on the market. As for the traditional Chinese medicine produced by Zhongyuan traditional Chinese medicine factory, it was as if it had never appeared in the market.
The director of the factory opened up the production line of traditional Chinese medicine under such great pressure. However, half a year has passed since the preparation. The western medicine factory is booming in that respect. To be honest, the Chinese medicine factory can't even pay the wages of the workers. After all, the benefits have not been seen for several months, so the workers can't stand it.
At the beginning, the traditional Chinese medicine production line was built, and the investment in traditional Chinese medicine was not enough. It was lost after hundreds of thousands of dollars. In addition, with the basic wages of the workers, it can be said that the family background given by the pharmaceutical factory when it was separated was completely shaken up. This is far from enough! What's more, because Mei Xiaoran proposed to send free medicine to rural areas and traditional Chinese medicine hospitals, many employees complained. They all felt that the authority of director Cheng to Mei Xiaoran was too large. They took the finished Chinese medicine and sent it out vigorously, which was not equal to giving people money in vain?
Of course, the most important thing is that only a little basic salary has been paid in two months, and there is no performance at all. The workers can't bear it.
Director Cheng is really kind to Mei Xiaoran. Under the pressure from superior leaders, Secretary Tian and workers, he still supports Mei Xiaoran as always. In fact, there is no way out. After all, there is only one way for the Chinese medicine factory to go, that is, to open up the market!
This morning, when Mei Xiaoran came to work, he brought Ouyang Xun to him.
Director Cheng sees that Mei Xiaoran has to bring her boyfriend to work? It's a little inappropriate!
Ran Mei wants to talk to the director of the factory before he gets to the office
Director Cheng directly asked her, "is it about the sale of traditional Chinese medicine?"
"No
Director Cheng is most interested in this right now. I heard that it's not about this. He doesn't plan to talk to Mei Xiaoran, "what do you want me to do if it's not about this?"
At this time, Ouyang Xun also came in and said to him, "Hello, director Cheng."
Director Cheng took a look at him: "you should not take Mei Xiaoran to ask for leave and plan to go home and get married?"
"Ran Ran and I have no plans to get married in the past two years. We all want to fight for our careers."
This makes director Cheng very puzzled. Since it's not for marriage, why did you find him?
Ouyang Xun didn't hesitate, and said directly, "I'm here to solve the wage problem of your workers this month."
This time, director Cheng fully understood that it was just for him to solve his urgent need. To be honest, he really had no way to pay the workers this month. He was crazy!
"I want to make an assessment on the qualification of your Chinese medicine factory, and then I will loan you a sum of money. It is difficult at the beginning of everything, otherwise your pharmaceutical factory will have a hard time in this half a year."
Ouyang Xun's words are very clear. Director Cheng is looking at him now. What he thinks is very pleasing. He is really a good boy. He showed his skills in time of crisis. He didn't worry about him for two days But, to get loans is just to alleviate the current difficulties, but if the performance can not be done, sooner or later it will be blind!
Mei Xiaoran seemed to see his dilemma and gave his own sales ideas: "director Cheng, we have been distributing free drugs to Chinese hospitals and rural areas for two or three months, and the feedback effect is good. I plan to find the provincial TV station to make an advertisement, and wait for the advertisement to be put into effect one week later, the official sales will be carried out."
"Why wait a week?"
"It's called hunger marketing. When you put in advertisements, you'll create a sensation first. When you want this medicine, you can't buy it. But if you wait until it's put on the market, it'll be sold out It's a marketing strategy. "
Director Cheng knows little about sales, but hunger marketing sounds like he's hungry. He's worried about these things these two days. Now, after listening to Mei Xiaoran, he suddenly feels that he can eat two big bowls of noodles!
"Do as you say? I'm hungry. I'll go to the restaurant at the gate at noon. Let's have some beer and talk about the details. "
In recent months, not only director Cheng has lost weight, but Mei Xiaoran has also lost weight. She used to weigh more than 100 kg, but now her birth weight has dropped to 96 kg, which can be said to be the lightest time since she was 18 years old. Of course, Ouyang Xun was heartbroken. But Mei Xiaoran was very happy. She always wanted to lose weight. Now she can lose meat without dieting. She is still enjoying it!After hearing this from director Cheng, Ouyang Xun agreed without saying a word. This has to be agreed. No matter how big a thing is, can you have a big meal?
At noon, director Cheng brought Cheng mang to invite Mei Xiaoran and Ouyang Xun to have dinner in the small restaurant at the door. The simple dishes and four bowls of noodles didn't look like talking about cooperation with others. But everyone doesn't mind. The factory has no sales for several months. Last month, director Cheng took out his family's savings to advance the wages of the workers. No one else knows about it, but Mei Xiaoran knows it. That's why she is determined to mix up with director Cheng and set up a Chinese medicine factory. After all, there are not many factory leaders who are devoted to the consideration of workers.
In this way, several people have settled on the loan, advertising and sales!
Ouyang Xun was also very quick. After he got the qualification of the loan from the pharmaceutical factory, he went to the head office several times and personally urged to set the loan for a week.
During this period, the advertisement designed by Mei Xiaoran was broadcast in the TV station, and the time of the advertisement was just before the TV play of 7:40. Usually, the TV series would start at this time. Almost every family would watch the TV and wait for the start. Then the advertisement became a must see content. If you don't want to watch it, you have to watch it.
The effect of the TV advertisement is amazing. The next day, when the staff working in the Chinese medicine factory came home, they heard their neighbors talking: "didn't your Chinese medicine factory just start building a factory? Are you willing to spend so much money on TV advertising? What's the Chinese medicine you produce? "
"You've all watched TV. Since our pharmaceutical factory dares to advertise, it shows that we have this strength. If the medicine is not good, our factory will not dare to make such a big advertisement on TV station. You can buy it at ease!"
As employees of a Chinese medicine factory, we should not seize the opportunity to publicize it to you. We also hope that everyone will support the development of their pharmaceutical factory!
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