Chapter 537: Chapter 537: Reaching the Heavens As soon as Huang Jingping saw it, she knew that this was the report Feng Yiping was looking forward to. She generously took all the more than 20 points and shared them equally.
Feng Yiping took it and read it. 'Since last month, a book published by the Harvard Business School Press has been enthusiastically received by elites from all walks of life abroad, from senior government officials to business magnates, all of whom have given the book very high praise, from "guidance for opening up brand new market spaces" to "subversive business practices"... and so on and so forth,'
'The book is currently being released in the United States, but some well-known domestic companies have already bought the English version from across the ocean. According to a senior executive at domestic technology giant Lenovo, Lenovo executives have already held three book clubs on the book.
We also understand that many domestic banks have also conducted in-depth discussions on the theories put forward in the book.
Similarly, our newspaper, in conjunction with this book, is currently developing a blue ocean market strategy for traditional print media,'
'We were surprised to learn that the author of this book is actually a second-year student at the School of Economics and Management at Tsinghua University. What kind of personal experience allowed him to write such a widely acclaimed business masterpiece in his freshman year?'
Jin Ling and Fang Yingzhi took turns reading out some passages from the text. Looking at Feng Yiping's gloomy face, Jin Ling asked, 'You were on the front page of the national newspaper yesterday, and you're on the front page again today, so why are you still so unhappy?'
Why does this sound so familiar? Oh yes, my sister asked a similar question yesterday.
'If only it had happened a day earlier!' Feng Yiping sighed. China Business News is the earliest and most authoritative professional financial newspaper in China. It currently has a high circulation and is a must-read for many domestic companies.
'What do you mean?' Jin Ling asked, puzzled.
Huang Jingping whispered a smile as she told Feng Yiping what she thought. Jin Ling snorted, 'Whatever! You're a Virgo, aren't you?'
'I'm a Pisces,'
But objectively speaking, the results so far aren't bad. The entertainment section, the only one to carry news about him, is estimated to be only that issue. This report in the Business News Daily obviously has more to come, and other domestic newspapers will surely follow suit.
Although over the past few thousand years, our nation has produced a large number of business elites and effective business theories, nowadays, many of our business theories are imported from the West, and many of our business models have been copied from developed countries in Europe and America.
You can tell this just by looking in a bookstore: the authors of those classic business theories, management methods, and marketing practices are all Westerners.
Of course, these days, the best-selling books in China are not these classics. S~eaʀᴄh the novel(F~)ire.net website on Google to access chapters of novels early and in the highest quality.
In the most prominent positions of each bookstore, there are a large number of so-called 'success' monographs with a man in a red suit on the cover and a red colour scheme. Behind them, there is usually a TV set, with a video of his sermon-like, pyramid scheme-like speech playing.
Regardless of the actual effectiveness of this 'doctrine', whether it is self-promotion or not, this guru actually grew up in the United States and studied under an American guru in the field, and later 'realised' his own set of methods.
Feng Yiping, on the other hand, is a native Chinese who has never even left the country.
And how young is he? He is not yet twenty-one!
A popular book, combined with the young man's business achievements – what a positive message this is, even if it is not yet being talked about. What an inspiration, and what a realistic model for the new generation of young people. More importantly, what he has done is very much in line with the current era.
Feng Yiping estimated that in the future, the mainstream media in the country would probably report on the book and on him.
Of course, subsequent events showed that his imagination in this regard was really too conservative!
'The Chinese version should be out by now,' Jin Ling asked. "This is all free help to warm up and advertise for you,'
'It should be out. At present, several publishers are in contact, but nothing has been decided yet," Feng Yiping said.
Let there be more reports, so that he will have more initiative when negotiating the price.
Fang Yingzhi said, 'By then you must give me a few more signed copies, I will definitely collect them carefully, you are a celebrity now.'
'What, are you saving them to sell for a high price in the future?' Huang Jingping asked with a smile.
'Exactly, I always have to save up for my dowry,'
After hearing Fang Yingzhi's words, Feng Yiping glanced at Jin Ling and saw how thoughtful the young girl was. How come you haven't considered this at all?
Jin Ling knew what Feng Yiping meant and gave him a big, impolite stare.
Fang Yingzhi and Huang Jingping joked for a while and then changed the subject. 'Why were there so many small planes at the airport today? They looked really cute!'
Her words were really cute and really generous!
Anyway, Feng Yiping's first reaction when he saw those little guys was that they were just a bunch of dollars that could fly into the sky.
Jin Ling also found Fang Yingzhi's words funny. 'Those are business jets, the private jets of those executives from multinational companies. They should be here for the meeting at Yiping College,'
'Private jets!' Fang Yingzhi immediately understood when Jin Ling said that. 'How much does that cost?'
Very good, finally on the same page as Feng Yiping.
'There are so many private business jets, and they are no cheaper than the big planes we are on today,' said Jin Ling, turning her head towards Feng Yiping, "I have always been waiting for our boss Feng to buy one in the future,'
'I said those things before because I was young and ignorant, and now I take that back," Feng Yiping immediately changed his words, not daring to let her toss him around. This guy is a fighter among the spendthrift women!
...
Meanwhile, the owner of the business machine they were talking about was waiting in the Great Hall of the People, taking turns to wait for the exception of the dean of the School of Economics and Management, Feng Yiping.
Inviting so many international bigwigs at once to become members of the advisory committee of the School of Economics and Management of Tsinghua University, which was about to be established, was also personally promoted by the dean. Only he had the face and courage.
According to the plan, the interview with each entrepreneur would not be long. The dean explained to them the purpose of establishing the advisory committee, emphasising the importance of management education to the country's economic development, and also affirmatively promised them that we would unswervingly adhere to reform and deepen reform.
However, what the dean and the dignitaries accompanying him did not expect was that the first entrepreneur to be interviewed, Paulson, the CEO of Goldman Sachs and the proposed first chairman of the committee, after affirmatively acknowledging the great achievements made by our country in just over a decade, said 'I am confident about the future of Tsinghua SEM, the students, and the future of your country. For example, I know that one of your sophomore students, Feng Yiping, has written an excellent monograph, which I have also read and found very inspiring,'
'If I have the opportunity, I hope to meet with him,' said Paulson.
Later, those people also mentioned that book and that student again and again. The dean, who was busy with a thousand things every day, heard about it for the first time. However, what Feng Yiping did today still made the dean look very impressive.
Before long, news about Feng Yiping, his book and his affairs reached the dean's car back at the harbour.
Feng Yiping, who was still lamenting that things had not gone according to his plan and was a little resentful, used the excuse that he was not going to the office and comfortably laid in the backyard to let his mind wander. Suddenly, the phone rang. When he answered, it was the vice president himself calling. 'Yiping, I have some good news for you. I received a last-minute notice to take you to Diaoyutai tomorrow,'
Feng Yiping, who was a little dazed for a moment, put down the phone and said to Huang Jingping on the other end, 'You have to slap me,'
'What's wrong?'
Feng Yiping slapped Huang Jingping's thigh, who had not reacted. 'It's not a dream,'
In Huang Jingping's angry eyes, he jumped over and kept kissing her face. Huang Jingping was at a loss for what to do with his unusual behaviour. "What's wrong with you?'
'Do you know?" Feng Yiping said happily, 'I'm going to the State Guesthouse tomorrow. Hey, I finally have a chance to meet our dean!'
Huang Jingping was stunned and pointed upwards, 'You mean the one you often see on TV?'
'Yes, happy?'
'Wow,' Huang Jingping was just as happy as him and hugged him and kissed him fiercely.