Chapter 50： Listen to the endorsement

On November 18, 1977, in the Black Cloud Company of the United States, everyone was anxiously waiting today. Originally, he wanted to design 5 styles of products, but because Bao Zixuan was not very satisfied with Joanna's other two designs, he eliminated it directly. But Bao Zixuan gave her the remaining $50,000; and let her continue to improve the design. There is time is a little too late, and now there are three kinds of Walkman production capacity. Others can't even produce molds.

Now all production lines have to be re-commissioned, and CNC machine tools have to be researched synchronously. This era is the Massachusetts Institute of Technology, which has the world's top scientific research talents, plus Bao Zixuan's investment regardless of cost. It was originally planned that the total research and development cost of the Walkman should be invested in 50 million US dollars, but in order to pursue speed. It's costing $80 million now, and by the time it goes into production, it's estimated to cost around $100 million.

Bao Zixuan thinks that the money is still very worthwhile. It is more than just a few hundred most advanced small CNC machine tools, and many countries can't buy it with money.

Looking at the smooth lines, cool colors and small size of the three Walkman models, it is a very attractive product. After Bao Zixuan picked up the earphone and connected it, a soft music entered his ears. The first generation Walkman is not that complicated, only 3 buttons and one switch are reserved, which are the pause and restore button, the play button and the back button, and a recording adjustment switch. In order to save costs, the audio is not implanted, but is played with external headphones.

The advantage of doing this is that the Walkman is smaller, less than 15 cm long, only 8 cm wide, and only 2.5 cm thick. The reduced area makes it very functional, with only playback and recording functions.

But after seeing the appearance, everyone is full of confidence in this product. This Walkman, which is a bit like an alien product, is really produced by us.

Bao Zixuan: "Everyone has worked hard this time. We have completed the first step of research and development, and the next step is to mass-produce it in the Xiangjiang factory. There has already arranged for Guchengjun to follow up, and I am here. I will also go back to Xiangjiang at the end of the month to see the construction of the factory and the final debugging of the machine tool."

"A good product cannot be promoted without publicity. We have to advertise on major TV stations. First of all, we need to find a young and beautiful girl to endorse our product." At this time, I heard a middle-aged employee in the marketing department say this, Many people think that what is said is very reasonable, and the type of spokesperson is very clear.

Bao Zixuan looked at the middle-aged man who was talking, but in his heart there was a beautiful image on the plane from Boston to Los Angeles, as if he still owed others a meal! Compensate her here!

Bao Zixuan doesn't know this middle-aged man. Since there is a professional HR now, many unimportant positions are held by the heads of various departments. After all, the North American branch has grown to nearly 300 people. But it is not easy for a middle-aged man to think of using a young and beautiful girl as an endorsement. It can be seen that he has his own unique views on market control and promotion. This aspect is exactly what Bao Zixuan, an engineering man, lacks.

Bao Zixuan: "What's your name?"

The middle-aged man replied, "My name is John Chambers, you can call me John." Hearing such a familiar name, Bao Zixuan knew that he had found a treasure. He said that he was a middle-aged man. In fact, John Chambers was only long. I'm getting older, I'm only in my 30s this year. Originally, he was a sales executive at Wang An Computer Company, but he had a conflict with Wang Lie in the sales process. Seeing that the arcade machine from Heiyun Company could be bought so well without any publicity, he felt that the opportunity had come. After all, a start-up company is A lot of people are needed to join. So I came to the Black Cloud Marketing Department.

Hearing the names of professional managers at the level of great gods in later generations, Bao Zixuan felt that God was really kind to him. He said to him: "John, from now on you will be the head of the marketing department." The original head of the marketing department was Hashimoto Hiroshi. "Do it according to your idea! I have a girl here that I met on the plane, don't worry, it has nothing to do with me, I just feel that she is more suitable, you can talk to her. You are responsible for all marketing planning. I No matter how much you spend, there is only one piece, as long as it achieves the effect we want." After that, he wrote down a name on a note and handed it to John Chambers.

John Chambers was a little confused when he heard this. After all, he just said a word and became the head of the department. Is this boss too casual or is there really no one available! Take a step by step, or do the things that the boss explained first!

Sharon-Stone recently finished filming a movie and went into vacation mode, returning to her native Pennsylvania to visit her family. The good family atmosphere made him temporarily forget the hardships and unpleasantness of Hollywood. In this era, women can't get any important roles if they don't give something. She is still a little girl less than 20 years old, and she has not fallen.

Hearing the phone ringing at home, the voice of the agent, Aunt May, came after answering the call. "Sharon, I have good news for you. A big company is looking for you to endorse new products. You have become the image spokesperson for Heiyun's new Christmas products." Aunt Mei, who had never heard the voice from the opposite side, asked anxiously: "Sharon, are you listening!"

Sharon-Stone is a little unresponsive now, why did the boss of Heiyun, who put his own pigeons, suddenly ask him to be his image spokesperson! But when she heard Aunt Mei's questioning voice, she still replied, "I'm here. Do they have any requirements for me to speak for them?"

Aunt May: "They are now letting you go back to Los Angeles to shoot the commercials, and there are no other requirements. I have already booked you the latest flight back to Los Angeles. I don't think you should blame me. After all, the endorsement of such a large company is usually an ordinary person. You can't grab it."

After the meeting of the Black Cloud Company, John Chambers looked at the note given by the boss, and after searching for some information, he found that the boss's vision was very accurate. This Sharon Stone fits the overall image of the Walkman very well. So I contacted Sharon Stone's agent through a relationship, and made an appointment to meet in Los Angeles tomorrow to discuss the specific contract details.

John Chambers went to a coffee shop to meet Sharon Stone and Aunt May, the broker. After seeing Sharon Stone's appearance, John Chambers was more certain that this was the man he was looking for. After the two parties sat down, they said: "I'm John Chambers, Head of Marketing Department of Black Cloud, this time I would like to ask Miss Stone to be the image spokesperson for our new product. Shoot 2-3 sets of this new product. Commercials. You can ask for anything."

Aunt Mei: "Our Sharon's endorsement is very popular now. The first endorsement must have good products and a price that matches your status."

John Chambers: "The product is fine, but you have to sign the non-disclosure agreement before you can see it. Tell me how much the price will be! We are going to use a spokesperson in the next three years. It will be given to Miss Stone for three years. endorsement contracts."

After signing the non-disclosure agreement that Chambers brought overChambers asked the bodyguard to take out the Walkman that he was going to use to shoot the commercial. Looking at this delicate little guy, Sharon Stone played with it for a while, and then began to audition, yes. He already loves this product. After looking at Sharon-Stone's expression, Chambers knew that this product must be a product that everyone wants to buy in the hearts of girls.

Chambers: "How about it, Miss Stone. I think this product suits your temperament very well. Now you can make an offer."

Aunt May: "Sign a three-year contract, $150,000 in the first year, $200,000 in the second year, and $250,000 in the third year."

In fact, he is a bit snarky. Now Sharon Stone is paid about $50,000 for a movie, and he is just an endorser for a few commercials. In fact, she also has to give each other room to bargain.

Unexpectedly, Chambers said directly: "No problem, we can sign the contract now." Aunt Mei was still thinking about how to explain the words, but it didn't work. The shortest time.

In fact, Chambers can't do anything. After all, he is the person appointed by the boss. If he can't cooperate because of his own reasons, he will never have a good life. And the boss gave him 3 million US dollars for the shooting and promotion of this advertisement, which can be paid directly without finance. Even if Chambers runs away with money, no one can supervise it. In fact, Bao Zixuan knew the height of Chambers' future generations and dared to trust him so much that others, Bao Zixuan, did not dare to believe it completely.

After John Chambers filled in the contract amount prepared by the lawyer, he signed his name and handed it to Aunt May. And a check for $150,000 was handed over at the same time. After Aunt May checked it out, Sharon Stone signed it.

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