Chapter 94： toy company three

In fact, Bao Zixuan doesn't really want to own other people's patents, but this is business. If you don't use some tricks to use Lego as a relatively traditional family business with completely independent intellectual property rights, you have no entry point at all.

For my career to take off quickly, I can only be a rogue. After all, there are only so many good projects in this world. With the current strength of Heiyun Group, if you want to make money, you can only choose those products that are relatively simple to produce, but full of creativity, and Lego is one of them. Otherwise you simply don't have that much money to invest in high-end technology industries.

kk-Christian came to a private hospital in Billund City, where his father Christison Sr. had been hospitalized for a long time. He comes here every week to chat with his father.

After seeing kk-Christian come over, the nurse was a little puzzled. After all, he came every time at a very fixed time, once a week, and it never changed for more than a year.

I learned from the nurse that my father had just fallen asleep, and went to the doctor to find out about my father's condition. kk-Christian fell asleep on the sand in the ward.

When old Christison woke up and saw his son lying on the sofa asleep, he thought about a lot of things. It has been a long time since this picture appeared. Since he was sick and hospitalized, all the company's affairs have been placed on his son. It's hard for him.

I didn't wake up my son. I didn't wake up until four o'clock below kk-Christian. It seemed like I hadn't slept so soundly for a long time. It turned out that I was so dependable by my father's side, and my body and mind relaxed a lot.

Old Christison: "You wake up kk, what is there to come to see me. Otherwise, you won't come to the hospital at this time."

kk-Christian: "How is your health? I won't disturb your rest!"

Old Christison: "It's okay, I'm used to it. It's just that you worked hard. I haven't seen you sleep so soundly in a long time."

kk-Christian: "That's good! There's been a lot of work in the company recently, so I've been busy. Look at this."

After he finished speaking, he took the villain Heiyun out of his bag and put it on the table. Old Christison was very excited when he saw these villains. After all, people who have been building blocks all their lives have very poisonous eyesight, but when they got it in their hands After looking at it, I found that it is not a Lego product, and I was immediately confused. Look at kk-Christian, he is waiting for kk's answer!

Knowing that his father wanted to explain himself, kk Christison said: "This is the Heiyun villain produced by Heiyun Group, and it is designed according to the hole position of Lego bricks. They have applied for a patent, and they want to cooperate with us. Yes, but the other party's appetite is too big, I can't make up my mind, so I came here to see if you have any solutions."

I heard what my son said about Heiyun Group, how come I have never heard of this company! This can't blame old Christison, he has been in the hospital for so many days and has no contact with the outside world. And reading the company's report every week already hurts my eyes, so I don't have time to read the newspaper.

kk-Christian: "The Black Cloud Group was only established last year, but the company is growing very fast. They produce some of the best games on the market now. And they also develop and produce Walkman."

After speaking, he took out a Heiyun Walkman. After seeing this product, and combining with the villain on the table, old Christison knew that the Black Cloud Group was too strong in the ability and quality of LEGO in processing and producing products.

Old Christison: "The Black Cloud Group's processing capabilities are stronger than ours. What requirements do they have?"

kk-Christian: "They want patented production licenses in the Americas and Asia, and these two markets are left to them to develop."

Old Christison: "With LEGO's current strength, it is difficult to develop the American and Asian markets in a short period of time. We don't have the strength at all. Combining with the other party and holding this villain, it is clear that we are forcing me to make concessions. Look. It is imperative to come to Heiyun Group, but they also show an urgent need for cooperation, which is an opportunity for us.”

"Patent licensing and the market can be handed over to them, but we want the free use of this villain. You are charging a huge royalty. Then we have to work **** profit sharing every year, even if it is not our production. Yes, we make a lot of money, and there is no quality problem that damages our brand due to the processing ability of the other party."

Hearing what my father said, Jiang was really old and hot. Yes indeed! Looking at the urgent needs of the other party, I can offer a sky-high price, and there is a profit share every year, which is not a problem!

Next, the father and son discussed in the hospital the details of the cooperation with the Black Cloud Group and the issues to pay attention to.

After Bao Zixuan returned to the hotel, he was also considering how much money he could accept. In fact, according to the scale of LEGO development in later generations, it was worth 1 billion US dollars, but he didn't have that much money. That is, if you take it out and do anything, it will not make less money than investing in Lego.

Looking at the sales data and overall operating costs of LEGO in the last three years that Yamashita Hengyi brought over, these are the results of an investigation by a European research company that paid a lot of money. Seeing that most of the data is analyzed from the tax perspective, it can be seen that this research company has a strong power in the political world.

After having breakfast the next day, the Black Cloud Group and his party came to the reception room of Lego headquarters again! This time the two sides went straight to the topic, because Bao Zixuan booked a flight back to Xiangjiang in the evening, and his mother's birthday was coming soon. If there is no suitable gift in Europe, it can only be purchased in Hong Kong.

Bao Zixuan: "Mr. Christison, isn't the combination of our Black Cloud villain and Lego bricks perfect? ​​Children will have more fun! What do you think!"

kk-Christian: "It's a nice gadget, but he's useless without Lego. Lego is still Lego without him."

Hearing kk-Chrissen say this, Bao Zixuan didn't say anything. He understood that this was just a conventional method to suppress his opponents and increase his own interests during the negotiation.

Bao Zixuan: "I don't really like to waste time in business negotiations, discussing or even arguing with each other for a little benefit. Sitting next to the computer during that time will create more value in the laboratory. You just say black. How can the cloud group get the patent license in Asia and the Americas.”

Bao Zixuan knows his weaknesses, so every time he negotiates, he tries to communicate less with his negotiators That way, it's not easy for others to see his weaknesses.

KK-Chrissen, who investigated Heiyun Company overnight, knew Bao Zixuan's character and that he was a talented engineer. He was responsible for the research and development of many products of Heiyun.

"Of course, I also hope that the negotiation will end soon. I hope that the Black Cloud Group can pay a one-time payment of 10 million US dollars to purchase the patent production license of Lego bricks in Asia and the Americas. And we also want 20% of the profit as an additional applicable fee for the patent. We don't need to convert cash into Heiyun's most advanced production equipment. And the Heiyun villain wants to use it for us free of charge." kk-Chrissen said.

Bao Zixuan, who knew LEGO's potential for development, thought it would be cost-effective to buy out US$100 million to buy out the patent production licenses in Asia and the Americas, but he couldn't let others be fools to quote! That is the future, in case the follow-up development of LEGO fails!

Bao Zixuan: "This seems to be paid by Heiyun. Lego has not paid at all, and they have to get the Heiyun villain for free. I don't like bargaining, and more than 10 million US dollars is no problem. In addition, 5% of the sales profit is used as a patent additional fee. , which is an international practice."

"If necessary, Heiyun Group can use some funds to jointly develop new products with Lego."

kk-Christian: "Others remain unchanged, 10% profit sharing."

In fact, this is the bottom line that he and his father negotiated. After all, it is not a big deal to let out a market that he is not capable of developing.

Bao Zixuan: "No problem, happy cooperation."

Hearing Bao Zixuan's happy promise, kk-Christian felt that it was going to be less, but if he reneged on what he promised, it would be very detrimental to LEGO's credit.

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