Chapter 120： Easter Egg Lego

After the game, Bao Zixuan was interviewed by abc TV station. He was very satisfied with the results and atmosphere of the game. The efforts of Heiyun Group employees and partners are even more worthy of recognition. He also said: "We need to pay more attention to the healthy growth of children, and the next time Heiyun Group will launch more fun toy competitions."

An abc TV reporter asked, "Mr. Bao, is there any other toy that we don't know about to be released!"

What Bao Zixuan wanted was this effect. He wanted to use this opportunity to warm up the Lego blocks. Now abc TV station advertises itself for free, what's more polite.

Bao Zixuan: "Yes, we have a toy that is more suitable for children over 3 years old and will be launched on the market. They can allow infants and young children to contact the knowledge of space and logic earlier. In fact, these products have been sold in Europe for a long time. We We have obtained the authorization of Lego blocks in America and Asia. In the future, we will launch more building blocks to make early education more colorful.”

In fact, the Lego bricks in the previous life were not popular all over the world until the 1980s, that is, the third generation of corporate leaders made Lego international. Bao Zixuan made a time difference. Lego has just started in the European market and has obtained the production authorization at a huge cost.

After the success of the Rubik's Cube, he wanted to bring more age groups into the Black Cloud toy system. The Rubik's Cube may be suitable for children over ten years old to play, but the Lego age group can be reduced to 3 years old or even younger. It's time for the Black Cloud version of LEGO.

As soon as the Rubik's Cube competition was over, LEGO commercials were broadcast on major TV stations. Products are also listed for sale. This is Bao Zixuan's strategy, which is simple, effective and direct.

The employees of Heiyun Group are packing the items in the gym, so Bao Zixuan doesn't need to worry about them. He was going to ask the dormitory staff to celebrate, after all, the event was an unprecedented success.

When I walked over to my roommate, I saw eight girls from Harvard University and Boston College confronting each other on the edge of the field. It was a bit tense, and the conflict might break out at any time.

After Bao Zixuan passed by, he called Matsushita Miyuki over. He originally wanted to go to the bar to celebrate, so what would he do if he saw this situation. The driver was directly arranged to send the girls from Boston College back, while Bao Zixuan returned to the company without speaking.

The next day, many media around the world reported on the first Rubik's Cube competition. When Heiyun Toys approached the children's field of vision, Bao Zixuan struck while the iron was hot, and used the previous Rubik's Cube advertising time to play a promotional image of LEGO bricks.

This time, instead of asking an adult to speak for the advertisement, I called a group of 4-year-old children and saw the children happily building blocks. Although some of the constructions are simple and casual, parents are attracted by the children's focus on building blocks. Children are generally not particularly focused on what they do, and it is very rare that Lego bricks can allow children to do one thing for such a long time.

Lego bricks have been tepid before they were sold in Europe, and they did not find a good entry point. This is one of them. In addition, the pure building block construction is too monotonous, and the building blocks produced by Heiyun complement this short board very well. They designed various shapes, different animals, houses, cars, etc., and combined the black cloud villain among the building blocks. Let children build more things according to their own preferences, which greatly enhances the plasticity of building blocks.

Steve Henry is a 5-year-old American kid with severe ADHD, who doesn't do anything for more than 5 minutes; there's no way to get on with it after that.

After seeing the advertisement, his grandmother bought him a whole set of Lego bricks. At first, everyone didn't care about it, just treated it as an ordinary toy. Little Henry was very unconvinced after he failed to build the house for the first time, and began to build a second time according to the drawings, but the second time was also unsuccessful. In this way, Little Henry confronted the building blocks until his family asked him to eat. time has not been successful.

The dissatisfied little Henry didn't go to dinner, and everyone in the family knew about his illness; they were all watching him. It was not until the 8th time that Henry finally built the house exactly as it was on the drawings. At this time, the family applauded next to him. This was for Little Henry and also for Lego bricks.

From the beginning of the first build to the end of the eighth build, Henry spent 45 minutes in total. This was unimaginable before. Although his attention deficit disorder is not a serious illness, it is impossible for children to focus on study and life. It will make parents not dare to be distracted when they bring their children, and can't do anything else at all.

There is an intellectual toy that allows children to play for more than half an hour, so parents will be relieved to do anything, as long as they calculate the time well. This is the message that the Black Cloud Group wants to convey. Of course, this must be at home. If it is in the wild, it is irresponsible for the children.

Little Anna is a little girl with autism who never interacts with other children. Always closed in the self-world, indifferent to anything outside. But today, when she saw her younger brother building blocks, she always failed to build them. She was very anxious beside her and wanted to rush up and finish building the blocks immediately.

But because of her personality, she didn't want to care about other people's affairs, so she watched it for 10 minutes. Little Anna, who couldn't stand it any longer, came to her brother and said, "You are too stupid, this should be built like this; this should be placed here."

The family was pleasantly surprised to see Anna take the initiative to talk to her brother and play with building blocks. This was something that had never happened before.

The family just watched from the side, until the siblings built the building blocks and came to them.

Little Anna said, "Mom, it's my brother who is stupid, so I helped him."

Little Anna's mother didn't say anything and hugged Anna and cried. These were tears of happiness. This is the first time that Anna takes the initiative to talk to her family This is the warmth and mutual assistance brought by the building blocks.

When the building block toys were just launched on the market, Bao Zixuan asked Yamashita Hengyi to find some special children to compare the state of the building blocks before and after playing with the building blocks.

In the last life, many marketing strategies of LEGO are worth learning and learning. At the same time, by grasping the stories of these special children, more parents can agree.

Some children with problems can play with building blocks happily, so our children should play better, and playing with building blocks can also improve children's sense of space and imagination, which is a big killer in the age of lack of entertainment. .

130,000 sets of Lego bricks were sold in the United States within a week. It can be said that families with a little condition will buy a set of building blocks for their children.

Not only the U.S. market, but other markets are also in a mess. Bao Zixuan thought that the export of RB games and comics in the previous life made many companies have annual profits of more than 100 million US dollars. It seems that children's money is easy to make.

After the toy company is on the right track, Bao Zixuan's next focus will be on the money-burning industry. With game companies, Walkmans, and toy companies constantly supplying themselves with bullets, the next step can be quickly implemented.

At present, the monthly sales of Heiyun Group are about 450 million US dollars. In this era, the entire Huaxia foreign exchange reserves may not have its own, and with the continuous expansion of production capacity, the sales volume is increasing every day.

The monthly income is very high, but the expenditure is also huge. The nearly 20 construction teams in the factory are constantly expanding and the expenditure is very large. Moreover, the industries that Heiyun Group will enter in the future are all big money-burners, and there is a long way to go!