Chapter 182： Fight again at the Los Angeles Electronic Technology Exhibition 1

After staying in Detroit for more than a month, Bao Zixuan had to leave. The Los Angeles Electronic Technology Exhibition is about to start, where must he go to host the exhibition of the Black Cloud Group.

This time, Heiyun has made a lot of money, and he will not have such a large investment in the future. Heiyun Group invested a lot of money and won an 800-square-meter booth. This was basically impossible in previous exhibitions, but after spending twice the rent, Heiyun forced the main committee of the Los Angeles Electronic Technology Exhibition to agree. This is to press people with financial resources, that is, big RB manufacturers will not do this.

There are a lot of products exhibited by Heiyun in this exhibition, the most important of which are digital cameras, as well as fc red and white home game consoles, arcade game Super Mario, upgraded version of Mivision 1200 laptops with digital cameras, and home theater LCD TVs . In addition, there are other small products such as home appliances, which will not be promoted as main products.

There are some upgraded products, such as Walkman, shavers and other products that Black Cloud has proven its strength in the market. Therefore, the Black Cloud product line is very rich this time, it can be said to be all-encompassing.

On March 3, Bao Zixuan flew directly from Detroit to Los Angeles. He has been developing new models with engineers at the car factory for a while now, and many employees now recognize the young boss. Bao Zixuan's erudition, dedication, and meticulous attention to technology have made many auto workers feel that the future of the company will not be bad, and it will definitely be better than the Chrysler holding period.

It was already 3 o'clock in the afternoon when we arrived in Los Angeles, and it took almost 4 and a half hours to fly from Detroit to Los Angeles.

The exhibition hall is too large this time, but fortunately, a lot of work has already been laid out. Hashimoto Hiroshi once served as the general manager of the exhibition hall. The general manager of the computer company has basically become the logistics director of the Black Cloud Group. However, Hashimoto Hiroshi's mentality did not fluctuate, and he always thought that this was a very normal thing. At the same time, it is also the company's trust in him. Asian employees in this era are absolutely commendable for their obedience.

John Chambers will stay in Detroit to preside over the overall situation, after all, there are so many things going on there. It needs a strong person to sit in the factory, and there are many executives from Black Cloud Group who came to Los Angeles this time.

Bao Zixuan personally led the team with Yokoi Junpei, Ma Chenglong, Steve Cezanne, Hashimoto Hiroshi and Miyamoto Hat. This lineup is already very strong, and another person will waste resources.

Hashimoto Hiroshi arranged for 2 staff to pick up Bao Zixuan, after all, the day after tomorrow is the exhibition. Everyone is very busy at this time, and now everything is for exhibition services. And those who know the boss's character know that Bao Zixuan doesn't pay attention to pomp, and prefers to be a practical person.

After entering the exhibition hall, the first thing I saw was the exhibition hall of Heiyun Group. After all, it is too obvious. The row on the right side of the exhibition hall is the exhibition hall of Heiyun Group. When other large manufacturers exhibit an area of ​​about 200 square meters, Heiyun Group is four times their size. The exhibition fee is 8 times more than theirs, and it is difficult not to be remembered.

After seeing the boss come in, everyone smiled and greeted Bao Zixuan! This time, the Heiyun Group exhibition hall specially built a stage on the last wall. The Los Angeles Electronic Technology Exhibition is not comparable to the Berlin exhibition, and there is no product recommendation link of the main committee. You have to rely on yourself for everything, and the euphemism is to give everyone a fair environment to compete, but in fact, you are not fully prepared.

Bao Zixuan just doesn't take the usual route, so he comes up with new product recommendations. The Heiyun exhibition hall is large enough. After the booth was built at the end, there was still a space for 400 people to watch in front, and the rest could be watched through the TV around the exhibition hall. In this way, 1500-1800 people can be guaranteed to watch the new product recommendation meeting of Heiyun Group, and the whole exhibition will definitely be amazed by then. This time it is an exhibition where other brands will follow along, and Heiyun is proud of Jianghu.

All products are displayed on both sides, and all the products around the booth are the products to be exhibited this time. There are also enough quantities of each product to allow more consumers and buyers to experience it.

In the black cloud exhibition hall, you can experience all the latest electronic products, so that you can have a new understanding of the present.

Bao Zixuan came to Ma Chenglong and watched the general manager of the home appliance company guiding the workers to debug the equipment. The success of this exhibition depends on whether the TV can synchronize with the speakers, which is very demanding for the home appliance sector.

Bao Zixuan said: "Mr. Ma, how is the equipment debugging now?"

Ma Chenglong: "Baosheng, the debugging has been basically completed, but the control of the last few cameras is not very good. We hired people from abc TV station as technical guidance, and they are not very familiar with the new equipment. Now we are running in with engineers, However, the synchronization requirements have been met, that is, the picture has not yet reached the best state. At present, it is mainly adjusted for the picture.

Ma Chenglong is under a lot of pressure now, and every subsidiary of Heiyun Group is making money. The game company Yokoi Junpei and Miyamoto Hat have a higher income than him, and the home appliance company is still eating the old Walkman and razor left by Bao Zixuan. In other respects, there is basically no achievement, making him a general manager who has always been a dwarf.

Others, such as computer companies, toy companies, and comic companies, are better than home appliance companies. Now, the competition for Walkman is extremely fierce. Sony, Panasonic, and Philips are all fighting price wars, making Black Cloud's profit very low. Fortunately, there are patent fees that can be collected, otherwise I really don't know if there is any profit.

Razors are more niche products, and their sales will not be too high. Not every man likes electric shavers, and half of the world's women don't use shaving products.

This time, Heiyun built a high-end TV home theater. Although the technology is mainly developed by the Clay-Freeman Laboratory of the Massachusetts Institute of Technology, the core concept is the surround sound proposed by Bao Zixuan. If this home appliance product is popularized well, It will definitely become a standard product for wealthy families.

In order to be successful in promotion, Ma Chenglong has basically stayed in the laboratory and production workshop in Xiangjiang these days He has to fully control every detail and does not want to have any problems. This is a product related to whether Heiyun Home Appliance Company can make a name for itself.

In this exhibition, Heiyun TV has prepared 6 kinds of LCD TVs with a maximum size of 60 inches, which is the one behind the stage. At present, it can only be produced and assembled in the laboratory, and it has not yet reached the mass production standards. Now it only accepts customization. That is, the monthly output of the Black Cloud Group does not exceed 100 yuan. If it is paired with audio, home video recorders and other equipment, the price per set is 80,000 US dollars.

The Heiyun home video recorder is just a replacement of Sony's shell and brand, for which it also paid $2 million in royalties. Akio Morita's price quoted this time is fairly decent, but he has to pay Sony a royalty of $50 for each unit sold. That is to say, the two companies have cooperated on many projects. In addition, there are many TV recorder manufacturers. Otherwise, Sony would not be so kind. The royalties would be so cheap.

In addition, five different sizes of 32-inch, 37-inch, 40-inch, 45-inch and 47-inch are also brought, and the corresponding speakers will also be reduced in size. It can be said that this time the home appliance department has put all the treasures on LCD TVs, and also put the main force on the promotion of home theaters.

LCD TVs are still in the high-tech category, and the Black Cloud Group has been increasing investment in this area after purchasing the patent from rca. It's out of blue now, and it's on a flat-screen monitor. Bao Zixuan is also not prepared to invest resources on a large scale. There is no need to waste time and energy on products that are destined to be eliminated. The most important thing is to earn hard money.

There are still many products to be produced by Heiyun, so there is no need to produce low value-added products. Perhaps in the future, factories in the mainland can be considered in this regard, and there will be no such plan in the headquarters of Hong Kong.

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