Chapter 303： German exhibition continues for three

Watching Konosuke Matsushita leave, Bao Zixuan returned to his showroom. Heiyun's booth area reached 600 square meters this time, which is the largest among the exhibitors this time. It can be said that the main committee of the exhibition really took special care of Heiyun.

With the rise of exhibitions in other regions, Berlin Electric began to increase publicity efforts at consumer goods exhibitions. So many people come to Berlin every time, especially the special geographical location, so that NATO and Warsaw Pact countries can come here. Many Warsaw Pact countries participated in the exhibition, attracting the arrival of Warsaw Pact buyers. Berlin can now say that basically everything can be traded except for items that are particularly loud. Even the exchange of spies between the United States and the Soviet Union is carried out here, which shows the openness of the market.

Siemens was the first to introduce its products on stage today, as the most powerful company in Germany. They have an absolute advantage in the field of home appliances, especially in saving electricity.

However, today they are not introducing traditional home appliances. The expansion of the German pavilion has enriched the exhibiting products. What Siemens brought this time was the technology for manufacturing home appliances and modern production lines in the field of industrial control, which made many people puzzled. However, Bao Zixuan knew that Siemens was fishing. Knowing that they only sold electrical products, their advantage was no longer obvious. Although the quality of German products was good, the price was unaffordable for ordinary people.

Instead of competing with other companies, it is better to sell production lines. Although it is possible to lose a part of the market, as long as the sales target is well controlled, the purpose of indirectly controlling the market can be achieved.

Siemens just wants to sell the castrated production line to some developing country companies, so even if their products cannot make money, they will definitely make a lot of money by selling equipment and production lines, and they need to be found when the production line is upgraded.

The second player to play is the American company rca. Their LCD screens still have a lot of advantages in terms of technology, including Heiyun, which is not comparable to them, but the distance is shrinking.

In the morning, the two giant companies in the United States and Germany introduced the products and passed, but there is nothing surprising except that some buyers from developing countries are interested in Siemens' production lines.

After lunch, everyone continued to gather in the lobby, and then they wanted to listen to other manufacturers introduce their products. In the afternoon, Sony was the first to appear, and this time they brought a product jointly developed by themselves and Nintendo - the second-generation home game console. Last time at the Los Angeles exhibition, they felt that the sales of home game consoles were good, especially in the RB area, the sales volume was not even worse than that of Black Cloud, which made them all have confidence in the 2nd generation of home game consoles. In addition, Yamauchi Hiroshi was willing to bear the cost, and Sony also agreed to this matter.

Looking at the introduction of this game console, Bao Zixuan knew that Sony and Nintendo were starting to work hard. It is worthy of being the world's first and second game company. The performance of the two jointly developed products is no less than that of Heiyun's similar products. It is estimated that what can be won now is the cost advantage and the number of games. It seems that more investment is needed in the development of game consoles, otherwise it is likely to be surpassed by others.

Looking at the surprised expressions of the people below, Akio Morita and Hiroshi Yamauchi knew that the sales of this game console should not be bad. Especially seeing Bao Zixuan's expression made them more confident.

Then it was the turn of a company in France, which was to make an overall solution for electric power. It is also because of the opening of the exhibition that more large-scale equipment production companies can enter the venue. However, the strength of these large enterprises cannot be underestimated, and even some enterprises have state support behind them. To develop in the future, Heiyun must compete with these giants, especially when Bao Zixuan still has a big industrial dream.

At the end of the one-day exhibition, everyone was talking about the sales of their own products and the situation of competing products. The opening of Heiyun was not very good this time, and many people were watching. After all, there were too many companies coming to the exhibition this time, and many people had already seen flowers.

Back at the hotel, the atmosphere in Bao Zixuan's room was not as light as yesterday, but rather solemn. After all, Heiyun is facing huge pressure now, and many manufacturers are staring at him to sell and develop products. The market competition is very fierce. If Heiyun does not change its strategy, the exhibition will not be very effective.

Bao Zixuan said to everyone: "You have seen the situation, our opponents have made obvious progress. On the contrary, because of our distraction, we are a little behind now, and our technical advantages are no longer obvious. This is a dangerous signal. Fortunately, it is exposed. In time. If we wait until we are overtaken in discovery, then we will be eliminated by the market.”

"Next, everyone should pay attention. Miyamoto-kun will cut the price of our game consoles. But it's not cash, but more game cartridges. After all, our games are more playable than the other party."

Miyamoto Hat: "No problem, I have informed the R&D staff to calculate the cost, and we must arrange the cost and profit reasonably."

Bao Zixuan: "Then ask Miyamoto-kun. As for home appliances, it seems that Siemens can actually export production lines. This will lead to greater competition pressure in the future. We must prepare in advance."

Ma Chenglong: "Our department will definitely do its best to complete the performance target."

Bao Zixuan: "It's not that fast at the moment, but our technology has reached the point where we have to strengthen it. After returning to Xiangjiang, Mr. Ma will increase scientific research efforts. In the past three years, Heiyun Home Appliances will not need to pay a cent of profits to the head office. All for research and development."

Bao Zixuan can be said to have made up his mind this time, that is, he must succeed. Even if you spend a lot of money, you will not hesitate. Although the profit of Heiyun Home Appliances is not very high, it is relatively speaking. Although the cost of Heiyun is not high, it will definitely suffer from operating costs in order to compete with developing countries. All these must be prepared in advance.

As for other products, don't worry too much, there are no obvious competitors. But you can't take it lightly It's too late to wait until the competitors catch up.

The next morning the exhibition continued, and only 3 companies appeared on the stage today. This afternoon was left to the Heiyun Group. It can be said that the main committee of the Berlin exhibition also made a lot of efforts to win over Bao Zixuan.

The first player to play was ibm in the United States, and their computers were still as strong as ever. Bao Zixuan knew that this was his biggest competitor. At present, the two sides were not a heavyweight, especially in the computer field. If Heiyun wants to catch up with IBM, he can only overtake in a corner, otherwise the technical reserves are too small.

At present, Heiyun is also developing large-scale industrial computers, which is IBM's professional field. If Heiyun joins the field of large-scale computers, it will definitely become a thorn in the other side's eyes. Future competition is inevitable, and now we can only try to catch up.

The overall performance of this ibm laptop is similar to that of Heiyun, but all the components are produced in-house. The main parts of Heiyun are external procurement, which has already fallen behind.

However, Heiyun has obvious advantages in appearance design, and the design of Heiyun is more avant-garde and fashionable. This is something that other companies in the computer field, who do not pay much attention to appearance, have not thought about it in this regard. However, after the release of Heiyun products this time, it is estimated that this rule will be broken. Notebook computers are not only used by men, but women are also the main consumers. The Black Cloud laptop is too lethal to women, and it can be said that no woman can ignore it. Unless you don't use a laptop, then there's no need to buy it at all.

IBM has a slight advantage in price. This time, the two sides can be said to be evenly matched, and Heiyun may still have a slight advantage in software. According to the current comprehensive analysis, the sales volume should be about the same.

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