v2 Chapter 791： Make skin with a tiger

Bao Zixuan and Morita Akio had a delicious lunch at Jiro Ono Sushi restaurant. Under the reputation, there is no virtual person, and the sushi taste is really first-class. Before leaving, Bao Zixuan was stopped by Jiro Ono, and the two sides exchanged a few words.

This made Akio Morita feel incredible, knowing that Jiro Ono has always been arrogant. How many dignitaries have not caught his eye, what kind of magic does this kid Bao Zixuan have. To be treated like this by the old man for a meal, you must know that this meal was invited by him.

In fact, Bao Zixuan did not expect that Ono Jiro would stop him and give him a privilege. Next time you come to Japan, you can call the other party in advance, and you will definitely reserve a seat for him. You must know that the old man is very principled, and such a treatment is unimaginable.

After the two left, the employees next to them didn't understand. Jiro Ono said with a smile: "Our work looks boring, but if you want to become a master, you must persevere/If you don't have the courage and determination, then don't do this job. Even if A job is at best a chef, not a master at all."

"Bao Zixuan is one of the most famous billionaires in the world, but he doesn't look down on anyone. On the contrary, he respects everyone who has achieved success in their respective positions and recognizes the spirit of craftsmanship. Of course, it may be related to his background, and he can still be successful if he becomes famous. Keeping the original intention is very rare.”

"In the past, many dignitaries just liked to eat the food we made, not with respect and admiration. It's very difficult to get someone to recognize them, especially when the other party is noble and it's the first time they see you."

The employees are also half-understood, at least not yet felt. May be recognized by customers, then it is enough.

Two people came to the store of Heiyun Group in Ginza, which can be said to be one of the largest stores in Ginza mall. Heiyun Group spent a lot of money to buy it, and after renovation, the storefront is very sci-fi.

When I saw the storefront of Heiyun, I thought of the Sony store not far from Narrator. Akio Morita is very ashamed, this is Japan, and his storefront does not have the style of a foreigner. Not only the Sony storefront, but other Japanese brands do not have such cool storefronts. It seems that Japanese companies really need to rethink.

Knowing that the boss is coming, many female employees are very curious. Fortunately, there are still basic professional qualities, otherwise there must be trouble.

Bao Zixuan said with a smile: "The store here is really too expensive, and no one sells the store next to it. It's still not big enough to show all the products of the Black Cloud Group."

Hearing this, Akio Morita almost fainted. The entire Ginza belongs to your Heiyun Group store. Isn't this sarcasm! But that's the way it is now, and Sony has a long way to go.

Akio Morita said with a smile: "If Baosang is not satisfied with the store, then we local entrepreneurs are really going to hit the wall. You must know that the Heiyun store is the largest, best location and most product-rich store in Ginza. If that doesn't satisfy Bao Sang, then I really don't know what to say."

In fact, Bao Zixuan just wanted to explore the real thoughts of Akio Morita. After all, the cooperation involved is still very interesting. But at the same time, I am also very worried, knowing that Sony is not weak at all. If you get the latest technology of Black Cloud, you will inevitably become the enemy in the future.

The U.S. Department of Commerce's antitrust investigation into Heiyun has not stopped, and it is inappropriate to do nothing. After all, the US Department of Commerce dares to engage even a company like IBM, let alone a Hong Kong company.

It is estimated that Akio Morita saw this, so he could be so fearless. Heiyun wants to get rid of the antitrust investigation, and there are not many companies that can cooperate. Sony is undoubtedly a good choice, and a series of conditions such as strength, scale, and nationality are very suitable.

Bao Zixuan: "Mr. Shengtian just said that he wants to cooperate with Heiyun Group. Ono Sushi is not a place to talk. It's on its own territory. If you have any ideas, you can discuss with each other. Heiyun The group also intends to increase investment in Japan, and also intends to cooperate with Japanese companies."

"It's impossible for a single person or a company in this world to finish all the business. In that case, it must be me who will be unlucky in the end. I am not a person who eats alone."

Akio Morita thought to himself, you kid is not a person who eats alone; then there will be no one who eats alone in this world. However, since you intend to cooperate, you have to save some face for the other party.

Akio Morita: "What Bao Sang said is very reasonable. Only cooperation can achieve greater success. Although Heiyun Group has obvious technological advantages, the mainstream market in the world is now in the United States. You must know that Americans are not easy to get along with, especially the US business sector. The six relatives do not recognize it. IBM was miserably engaged in that year, otherwise there would be no other computer companies."

"Currently, Heiyun Computer Company, Heiyun Toys, Heiyun Animation, and Heiyun Games are all involved in monopoly. You must know that these are the most profitable branches of Heiyun Group, and the US market is the largest in the world. Market. After a long time, it is not a good thing for Heiyun Group. If you want to break this deadlock, finding someone to cooperate is the best choice.”

"The Black Cloud Group authorizes Sony to produce the products of these subsidiaries and use the IP of these companies. This can relieve a lot of pressure on the Black Cloud Group, and at the same time get a considerable licensing fee."

This is also a method that is not a solution. The products of the four branches are greatly affected in the United States. In fact, American companies have come to negotiate before, but the scale and strength are limited. At present, only Hasbro has been authorized for some products, but it has not formed a scale.

In terms of electronic products, American companies have little advantage, and even authorized production will not be effective. Although Apple has already started to produce notebook computers, the output is limited; the control of process quality is not very good, and it cannot impact the market of Heiyun at all.

Bao Zixuan: "Why Sony, you must know that Sony is a formidable competitor. And Mr. Shengtian is not a subservient entrepreneur. Sooner or later, he will develop more advanced products. At that time, I will be cultivating competitors, right The future development of Heiyun Group is very unfavorable."

Of course, Akio Morita knew that Bao Zixuan would not agree easily, even if there were many companies to choose from for cooperation. In Japan alone, there are companies such as Sony, Panasonic, Hitachi, and Toshiba. Compared with these companies, Sony has no advantage at all.

However, Sony also has advantages that other companies do not have, and Akio Morita is still very confident in this.

Akio Morita: "Bao Sang is only 24 or 5 years old this year, and I am already in my 60s. Do you still worry about whether I am too nervous for such an old man. Even if I don't want to be subservient to others, I am already old. It's impossible to support the company to grow and develop again, it just wants to leave a little foundation for the successor."

"It is not very convenient for Panasonic to cooperate with Heiyun because of Panasonic Miyuki. The Mitsui family is one of the top three families in Japan, and Panasonic has to take care of the Mitsui family's face."

"Hitachi's scale is limited, and its advantages are in the field of home appliances. No matter how strong the black cloud supports it, it is difficult to cultivate. Toshiba's official background is too strong, and it involves various interests. It takes a long time to balance the interests. Bao Sang Doing business likes to be straightforward, and you definitely don’t like Toshiba’s style of doing things.”

"After a comprehensive analysis, only Sony is the most suitable. And Bao Sang already has the answer, otherwise he wouldn't have been able to chat with me for so long."

The God of Management really didn't call in vain. The average person with analytical ability and eloquence alone is no match. And it is very reasonable, it seems that we still need to strengthen our own learning.

However, Bao Zixuan also has his own ideas, and the profit must be dominated by black clouds. At the same time, it is necessary to speed up the research and development of new technologies, and to maintain advantages in technology.

Bao Zixuan: "In principle, I have no objection, but my brothers have to settle accounts clearly Heiyun Group has more choices, and Sony has little room to operate. 12% of the sales amount is used as a patent royalty, It’s also a relief for Sony.”

Hearing such a high distribution ratio, Akio Morita thought that this was still to reduce the burden on Sony. If you agree, Sony will at most be the foundry of Heiyun in the future.

Akio Morita: "This ratio is too high, not only Sony, I don't think any company in the world will accept it."

"We are acquaintances, and Bao Sang is also very forthright in doing business. 6% is the greatest sincerity Sony can show. We must know that our products cannot be sold at a higher price than Heiyun."

Finally, after bargaining, an agreement was reached with an 8% sales share. That is to say, for every $100 of Black Cloud licensed products sold by Sony, it pays Black Cloud $8 as technology and patent royalties.

Bao Zixuan knew that he might raise tigers. There is no good way at the moment, and the American antitrust investigation is no joke. Only by transferring risks can the benefits be maximized.

Black Cloud Town needs too much capital, and the American market cannot achieve the expected results. Then it will involve the entire black cloud system, and there is no way to license it to Sony.