v2 Chapter 825： PR firm

GM and Ford have reached a consensus that the government and military must first agree to retire military vehicles. This requires public relations skills, and MacDonald is ready to start.

Mac Donald first thought of Edelman International Public Relations Company. Professional issues should be handled by professional companies, which is more appropriate. Although GM has a certain influence, it can't break the rules of the game; not to mention this time, Ford, the big guy, has paid for it.

In MacDonald's mind, Ford has been regarded as a fat sheep. Who made Henry Ford II always talk about money, like how much money he had.

Today, I want him to see his ability to spend money, and he has to endure that kind of heartache. For these super families, Mac Donald also has no good feelings. They have taken up too many resources in the United States, and even when they take advantage of it, they have to pretend to be arrogant.

It's really disgusting, as if the earth is going to revolve around them. This time, I want to teach Ford II a good lesson. It can be regarded as letting the other party spend money to buy a lesson. Don't always think about using money to oppress people all day.

Edelman International Public Relations was established in Chicago, USA in 1952. It is the world's largest independent public relations company providing public relations consulting services, with more than 3,000 employees in 50 offices around the world and partners in 30 cities around the world.

Public relations is a deep knowledge, it involves interpersonal relationships, public communication, communication management, organizational behavior, marketing and many other fields, and has its own unique knowledge system.

Therefore, public relations consultants need to master a lot of knowledge, including political science, sociology, communication, psychology, management and other theoretical principles, as well as technical methods such as RACE work method, project management, process management, MI evaluation method, etc. Professional skills such as media relations and public relations investigations.

A successful publicist must have good patience and vigilance, strong presentation skills and good writing skills. Dealing with public relations well plays an important role in countries, enterprises, individuals and so on.

When it was learned that GM and Ford were jointly looking for a PR firm, Edelman knew it was going to be a big deal. Even more than any previous business, otherwise it is impossible for GM and Ford to cooperate.

As the world's largest public relations company, it is not ignorant to understand the grievances and grievances between large companies in various countries around the world. Ford has always regarded GM as a nouveau riche; if it were not involved in huge profits, how could it lower its stance and cooperate with its competitors.

The founder of the company, Mr. Edelman, has not been in charge of specific affairs for a long time. It has always been his dream to receive an extraordinary case in his lifetime.

Ford and GM's joint public relations can be used as a blockbuster for him.

Ask someone to invite Mac Donald to the parlour, where old Edelman is already waiting for him. In any case, the other party is also the president of General Motors, and he will be respected when he visits any company.

And it stands to reason that it should be the old Edelman who negotiated in the past, but MacDonald was worried that there would be too many eyes and miscellaneous leaks. Of course there are some personal reasons why I decided to come to Edelman PR in person.

When it comes to PR projects, there are definitely things you don't want other people to know about. Therefore, Edelman has many highly private reception rooms, and it is absolutely taboo for public relations companies to leak customers' demands and information.

Seeing Mac Donald coming in, old Edelman stood up and said with a smile, "It's really an honor for Edelman to have President Donald coming."

"I am very happy to serve GM, which is the greatest encouragement to all the colleagues in the company. Next time you have something to give us a call, Edwards can send someone to GM at any time, and you don't need to make a trip in person."

As a public relations firm, the client research is absolutely meticulous than any other company. At this time, GM and Ford's biggest competitors are nothing more than black clouds, but it is difficult for a public relations company to reverse the situation. Even if Edelman's ability is strong, it is useless for consumers not to pay.

Then Mac Donald must have higher demands when he came here, and things must be very difficult, otherwise he would not think of himself.

Old Edelman still speaks very well, after all, language is his forte.

MacDonald said with a smile: "Mr. Edelman is too polite. Never say that in the future. You are not only my senior, but your main relationship with my mentors is my classmates; come to visit you."

Once again, the benefits of a well-known college are on display, with both graduates from the University of Chicago.

Founded in 1890 by oil tycoon John Rockefeller, the University of Chicago is known for producing Nobel Prize winners. About 40% of the Nobel Prize winners in economics are related to the University of Chicago.

Mac Donald's ability to serve as CEO of General Motors also has a lot to do with his mentor. You must know that this kid's mentor, Milton Friedman, won the Nobel Prize in Economics in 1976. It is not just an empty phrase that a famous teacher produces a master student.

And Milton Friedman and old Edelman are classmates. According to the traditional Chinese concept, old Edelman is Mac Donald's uncle.

Old Edelman said with a smile, "When President Mike said that, I suddenly miss the days when I took classes with Milton."

"If he didn't just focus on researching academic issues and come out to do business early, he would definitely be the most famous rich man in the world now. But everyone has their own aspirations, everyone has their own way of life, and many things cannot be forced."

"I saw Milton some time ago, and you are now his most proud disciple. The CEO of General Motors, not everyone is competent."

Old Edelman's speech was so precise that he couldn't find any fault at all.

First of all, the title is changed to President Mike, which is both close and respectful. If you can't say that it is your nephew, you are really acting like your uncle. In any case, it is a business that gives you money, so you can't always think about raising yourself.

When it comes to Milton-Friedman, I think of a bridge that can bring the relationship closer. The alumni are already very good. If you can find a good person from the middle as a bridge, the effect will be even better.

The 1976 Nobel Laureate in Economics, Milton-Friedman was a perfect fit for this bridge.

Finally, when I said the CEO of General Motors, I wanted to point out the identities of the two. Knowing what you are doing here will never affect work problems because of personal relationships.

It can be said that old Edelman speaks with deep meaning everywhere.

As a top student at the University of Chicago, of course he knows what old Edelman thinks. It seems that the old man wants to go straight to the topic, which may have a lot to do with his age.

He is also in his 70s, and his energy may not be able to keep up. This is also the reason why he has not been in charge of specific affairs for a long time. If it is not for the combination of GM and Ford, he will not come out.

Mac Donald: "This time I came here mainly because I wanted Edelman to do a joint PR business for GM and Ford, and I wanted you to come out in person. I just gave a brief introduction on the phone just now, I just wanted to make things clear in person. ."

"I don't know if you are interested. After all, Mr. Edelman has not been in charge of specific cases for a long time."

Before coming over, I must call Edelman to communicate, but it is impossible to explain everything clearly on the phone. Tell the other party that GM and Ford are united and need to find a strong PR team.

MacDonald is not worried about Edelman, the world's largest public relations firm. The principle of confidentiality for customers can still be respected; and it must also be observed, which is the capital they rely on for survivalOld Edelman: "The case of GM and Ford combined is the world's largest Any PR firm would be interested."

"But let's say it first, if we deal with the Black Cloud Group together, I forgive Edelman for being unable to help."

"The size of the Black Cloud Group is too large, and Edelman can't afford to offend it. In addition, the Ministry of Commerce has already concluded this matter, and many problems cannot be solved by public relations companies."

Hearing old Edelman say that, MacDonald knew a lot more about PR firms than they did. After all, people eat this bowl of rice, and they must investigate all the details. If in the process of public relations, offending forces that should not be offended, the consequences will be disastrous.

MacDonald said with a smile: "Don't get me wrong, Mr. Edelman, we will only do our own business. As for other companies to win the market, that is their ability. We are not jealous, let alone jealous."

"The main purpose of coming here this time is to open up the military market. The American military vehicles are too outdated. The performance can no longer keep up with the needs of modern strategies, and you don't think that using such vehicles to fight the enemy is to the life of the soldiers. Are you not responsible?"