v2 Chapter 973： Bentley Scramble Five

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Just when Bao Zixuan kept YY, Lesleys was also holding a board meeting. Selling Bentley is also a good thing for Rolls-Royce, at least not in competition with each other. And it only cost 100,000 pounds that year, I believe this must be a classic investment.

But they also know that the strength of the other party cannot be underestimated. And there are so many high-end, luxury car brands to choose from in the UK, and Bentley isn't alone.

But there are not many buyers with sincerity and strength like Heiyun Group, and at least they will be hard to meet again in a short period of time. At present, the most influential and powerful auto companies in the world are mainly concentrated in West Germany, Japan and the United States.

West German companies can first rule out that the relationship between Germany and the UK has not completely eased. Now is not the future, and selling a Bentley to the Germans is emotionally unacceptable.

To know that they are the victorious countries, why can the Germans come to the UK to buy car brands. As for Japanese car companies, they are currently moving to the United States, and they have no time to care. In addition, the Japanese mainly produce low-end models, and they should not touch high-end cars for a short time.

As for the major U.S. auto companies, GM and Ford want to stabilize the domestic market, and Chrysler is basically in a state of lingering, so how can they have the strength and energy to come to the United Kingdom to acquire car brands.

Representatives of the Rolls and Royce families immediately held an emergency meeting to discuss how to deal with it.

Richard Rouse is the fourth-generation head of the Rouse family. Although he has rarely intervened in the company's specific affairs, he must be consulted for such key decisions.

Richard Rouse looked at the person below and said: "The meaning of your invitation to come here today is clear, and everyone must know the company's situation. The Black Cloud Group is threatening, and it has begun to mobilize funds in the peripheral market. All these need Considering that the opponent's strength is much stronger than ours, and the Prime Minister's Office's meaning is almost there."

The British Empire needs Bao Zixuan and Heiyun Group to invest, don't shut them out for petty profits.

As a confidant of Richard Rolls and the CEO of Rolls-Royce, Dawson wanted to make a statement, at least to show his support. However, I also know that the opinion of the Rice family must be sought first, after all, they are also one of the major shareholders of the company.

Dawson said to Ferdinand Rice: "I don't know what Mr. Rice's opinion is, and now we have a major decision; the two controlling families must make a statement, and only then can we implement it concretely."

The meaning is obvious, the Rolls family has just made a statement. And the opinion is very clear, you can close it after it is built, and don't go hard steel with Heiyun Group and Bao Zixuan. Not only because of strength does not allow, but also because of the intervention of the British government.

The core is to promote this cooperation, not to offend Bao Zixuan. Strength makes a country fearful, and it is estimated that few people in the world can do it except for the richest man.

In fact, it is not only because of the issue of strength, but more importantly because the UK needs the Black Cloud Group to invest. As long as Bao Zixuan comes over, everything is negotiable.

Moreover, there is also the meaning of competition with China mainland. Even in a powerful company, energy and strength are limited. With more investment in the UK, investment in other places in the past, especially in mainland China, will naturally decrease. At the same time, it is also for the people of Hong Kong to see that even the richest man Bao has made a choice. What are you waiting for?

In fact, these Bao Zixuans all know that they were always looking ahead, but they couldn't let go. The righteousness of the country is of course important, but if the Black Cloud Group wants to develop rapidly, it must rely on various forces.

Take the UK as a breakthrough, at least not worry about a difficult life for the next ten years. And there is also an element of anger, and I will not choose to forbear in the future.

Ferdinand Rice is very bad at dealing with Richard Rolls. It is estimated that many companies have this kind of problem. Problems occur from time to time when founders struggle together, and it is normal for their descendants to look down on each other.

In fact, Richard Rouse has made a lot of concessions for this, and his lack of participation in the specific management of the company is enough to explain the problem. Moreover, Gao Fengliang gave the chairman position to Ferdinand Rice, knowing that the Rolls family is the largest shareholder of Rolls-Royce.

However, it is not that there is no defense at all. CEO Dawson is a proof; this is also a normal phenomenon of mutual restraint and balanced interests. At the same time, Ferdinand Rice is not stupid. Every time he encounters a major decision, he will let Richard Rolls speak first; it is respect in name, and it is unknown whether it means letting the other party take the blame.

But now I have to make my own statement. Ferdinand Rice is reluctant; I also know that Richard Rolls and Dawson have a point. And as the chairman of the company, he knows better than anyone the actual situation of Rolls-Royce and the crisis he is facing.

If it wasn't for the British government to take action a few years ago, it is estimated that the aircraft engine business would have been sold. Bentley and Rolls-Royce are united, although they can control the entire high-end model. But the two are too close in terms of design and performance, resulting in a lot of unnecessary competition.

Selling is a good option, but you must ask the other party to spend enough money. It was under the impetus of his grandfather Henry Rice that Bentley was brought under his command. You must know that the Rice family has received a lot of criticism back then, and now it proves how wise the decision was made back then. And the higher the price, the more proof of Henry Rice's greatness.

In fact, everyone knows that the acquisition of Bentley was mainly due to Henry Rice's appreciation for Walt Owen Bentley. He knew that his time was running out and he had to bring this talented engineer under his command. Only in this way, the company will not decline after he leaves, and there will be no successor.

As for Charlie-Rouse's work center, which is not developing cars again, racing cars may be his favorite.

The controversial decision at the time resulted in Walt Owen Bentley working for Rolls-Royce for decades. Now it is possible to continue the life of the company by selling Bentleys. The benefits of £100,000 are simply incalculable.

Ferdinand Rice: "I have no objection to selling Bentleys, but we must not make concessions in terms of price. Bao Zixuan is very rich, at least much stronger than us."

"Spending a few hundred million dollars more is not a problem for him at all, but it is related to the core interests of Rolls-Royce."

"My suggestion is that appropriate concessions can be made in the use of design patents, but the price must not be compromised."

The world knows that Bentley and Rolls-Royce have too many unclear relationships, at least in terms of the appearance and interior of the water cabinet. Now that Rolls-Royce has taken the initiative to raise controversial issues, the Black Cloud Group can't be stingy!

Although the competition between the two brands is bound to be very fierce, Rolls-Royce has absolute confidence in this. They operate the operation and precipitation of high-end and luxury cars, and the Black Cloud Group can't keep up with the horses.

Dawson knew that the negotiation must be his past. And Heiyun has already said something You must see the plenipotentiary representative of Rolls-Royce tomorrow morning;

There must be a result internally tonight, otherwise it will be very troublesome. I have also investigated Bao Zixuan's personality before, and he has a very scientific and technical style; If Rolls-Royce is always procrastinating, then it's no wonder that people can give you a good face.

Dawson asked tentatively, "I don't know what Mr. Rice's price for Bentley is so he can communicate with Black Cloud."

This is to throw the problem to himself and let him take the blame. But seeing Richard Rouse's indifferent look, he knew that this old boy couldn't speak, and that he had a reason. You are the chairman of the company, and I have not been involved in any specific affairs.

Like his great-grandfather and grandfather, a typical **** character.

Since the statement is made, the interests of shareholders cannot be harmed. Although this group of people didn't speak, they were all looking at them.

Ferdinand Rice: "The price of a Bentley should be between $2.5 billion and $2.8 billion, but there is also a brand premium component in it. So the price of more than $3 billion is a very reasonable number, and the rest depends on what you mean. ."

In fact, this price is a bit high, at least many shareholders of Rolls-Royce think so. No matter how stupid Bao Zixuan is, he won't accept it! After all, no one's money comes from the wind, but Ferdinand Rice has already stated that the higher the price, the better it will be for those present. Anyone who opposes it will not be able to get along with everyone else.

At this time, all the problems were thrown to Dawson. After all, he was going to negotiate with the Black Cloud Group.