v2 Chapter 1418： Stay in Ferrari

The next morning, after breakfast. Accompanied by Gianni Ranieri, we came to Maranello, a town in the province of Modena in the Emilia-Ranieri region of northern Italy. This small town with a population of only 10,000 people is not famous in itself. But because of the appearance of one person, this place becomes different.

38 years ago, Ferrari founder Enzo Ferrari chose to start his car dream in Modena in north-central Italy and moved the base to Maranello, a small town on the outskirts of Modena. It is precisely because of the intrusion of red Ferraris that the humble plain town of Maranello has become an ideal destination for car fans all over the world.

Without the Ferrari base, it would be almost impossible for Maranello, or even the city of Modena, to receive much attention from the outside world. In Maranello, in north-central Italy, in the middle of the vast Po River plain, the town's most remarkable historic building is an old castle. But in Italy, where there are countless historical monuments, mountains and seas, and bright colors; there is really nothing special about this town. The rare capital that Modena has always been proud of is the hometown of Pavarotti, the world's three tenors, and of course, later became his final place.

For more than half a century, both Maranello and Modena have to thank Ferrari. The world's leading racing car company has brought considerable economic benefits to the local area. It is marked by a horse that raises its hooves and roars in the air; it attracts tens of thousands of tourists from all over the world every year to the town of Maranello.

When these tourists arrive at the base of this long-lost town, their first impressions are likely to be a little lost: although the streets, shops and bars of the town follow the familiar horse signs, including the "Ferrari Exhibition Center" or the surrounding factories. They are not as imposing as ordinary people imagine. They respect the low plain buildings around them. They are absolutely not tall and magnificent, and they are not displayed in dazzling red.

Now that you are ready to acquire Ferrari, you must say hello to the founder. Although Fiat occupies absolute control, Ferrari's management is still in the hands of the founder.

When he came over, Gianni Ranieri said embarrassedly: "Because of the sudden incident, we didn't communicate well with Mr. Enzo Ferrari before; but it was considered a greeting. But he has one request, that is, to communicate with you. The final decision can only be made after the meeting is over.”

In fact, Bao Zixuan had already thought of this. It was an impromptu intention to buy Ferrari, and the Ranieri family had no choice but to agree. It can be said that things were very sudden, and of course it was too late to inform Ferrari. And the founder of Ferrari, Enzo Ferrari, is a very stubborn guy, and he will definitely not agree easily. Moreover, the two parties also had an agreement when the acquisition was made.

That is, until he dies, Ferrari management; it has to belong to him. Therefore, for Ferrari, the Ranieri family has only controlling rights and no management rights. Bao Zixuan wanted to use Ferrari as a bargaining chip, thinking about the first cooperation between the two parties; it was not easy to refuse. For Enzo Ferrari, the only way to do it is to do it first.

The old man will definitely not be satisfied with this, and even has a great opinion. After all, Ferrari is still under his management, and if he doesn't say hello, he will sell it. If the new owner can't build a car according to its own ideals, then Ferrari's taste has changed.

Heiyun Group and Bao Zixuan have a good reputation in the world; but some things still have to be seen with their own eyes and heard with their own ears.

When I came to Ferrari headquarters, I first entered the museum for a tour. The past life has known the glory of Ferrari, but after all, did not see the trophy. There are some things that can only be felt by experiencing his greatness and extraordinaryness.

After turning around, we came to the reception room. I saw a character that I could only see through pictures before, the founder of Ferrari cars - Enzo Ferrari.

Enzo-Ferrari, the founder of Ferrari, is like Mercedes-Benz, Ford, Porsche and others. He also enjoys a high reputation in the automotive industry and is known as the "Father of Racing". Enzo Ferrari has devoted his life to improving the performance of his cars in order to keep winning championships.

In 1947, Enzo Ferrari founded the Ferrari company and produced the first Ferrari 125s. This is seen as the origin of modern racing culture and has been dominated by him ever since. Until his death in 1988, he won 14 24 Hours of Le Mans and 9 Formula 1 championships. His name has become one of the most prestigious high-performance racing brands in the world.

It can be said that this is an old man whose life is more exciting than the movie, and he is obsessed with racing culture all his life. He spent his entire life devoted to his beloved racing career, as well as the Ferrari brand.

Although the old man is nearly 90 years old, he is full of energy. Because since the death of his son and his wife, he has not cared too much; as for the illegitimate child, he has not been well received since he was a child. Basically living in the Ferrari factory, every day in addition to sleeping and eating, the rest of the time is work.

Enzo Ferrari: "You are Bao Zixuan, younger than you think."

"I want to ask you now, for the Ferrari brand; what is your valuation; what is the future!"

Why did you ask this as soon as you came up? Fortunately, Bao Zixuan had already been accurate. To be precise, the evaluation company has already given the answer. Combined with previous life experience, this question is not difficult to answer.

Bao Zixuan said very seriously: "The current market value of Ferrari is about 1.5-1.8 billion US dollars, but a certain premium is required for the acquisition, and 2.2 billion US dollars is a very suitable price."

"But no one can say for sure in the future, but I think it's not difficult for the market value to exceed 100 billion US dollars."

The current valuation is very easy to calculate, after all, professional appraisal companies have given specific reports; there is basically no big difference between the estimates of the two parties. But in the future, it can exceed 100 billion US dollars. Even Enzo Ferrari did not expect that Bao Zixuan would dare to reveal such a figure.

A sports car can be worth hundreds of billions of dollars; no one dares to think about it.

Seeing everyone's doubts, Bao Zixuan continued: "After the acquisition of the Black Cloud Group, the resources of the group will be tilted. That is to say, Ferrari stores will be established in the most economically developed regions in the world. And the price will never be lowered, or even higher. ."

"Because the current racing cars are basically made of aluminum alloy and fiberglass. It looks very cool, but the body strength is not enough."

"If the Black Cloud Group acquires it, it will use titanium alloys combined with carbon fiber to produce super sports cars. When combined with a high-horsepower engine, I think the car may not be able to fly."

It can be said that the richest man in the package was deeply moved by Enzo Ferrari, the founder of Ferrari, in just a few words. He also thought about using titanium alloy to produce a super sports car before, but the supply of raw materials is very difficult. After all, titanium alloys basically come from the Soviet Union and Italian civilian car factories, and there is no channel at all. Even if it is obtained through the black market, first of all, the stability and continuity of the supply chain are one aspect, and more importantly, the price will be ridiculously high. Even as a high-end supercar, it is difficult to accept.

It's also important to note that Ferrari didn't master titanium machining. After all, for aerospace materials; a car factory, there is really no need to study in depth.

But for Heiyun Group and Bao Zixuan, it was no problem at all. Not to mention the fact that it can produce aircraft itself, it is more important to have relations with the Soviet Union and China. The channel to obtain titanium alloy may be more convenient and easier than any other company in the world.

Bao Zixuan continued: "As for the management rights of Ferrari, the Black Cloud Group will never force it. Now it is Mr. Enzo, and then it should be Mr. Lardian. Then it belongs to the Ferrari family, unless it is a member of the Ferrari family; Unwilling, or simply not qualified for this position; will look for a new professional manager. But the Ferrari family members, will always retain the board seat."

"And the Black Cloud Group will also increase its investment in various grand prix competitions will make every effort to guarantee Ferrari's award. In short, as long as it is Mr. Ferrari, it doesn't matter how much money you need."

"Black Cloud's acquisition of Ferrari is not only my love for racing cars, but also the expansion of the company's product line. It is more about the belief that Ferrari in the future will definitely bring positive influence to the group."

Bao Zixuan's answer was definitely a perfect answer. At least I can't pick out any faults, even the founders of the brand.

Enzo Ferrari said with a smile: "You have successfully persuaded me that the Ferrari family has no problem with the acquisition. As for what happened before you; the management is still with the Ferrari family, I hope you can remember today's commitment! "

No one thought that the stubborn Enzo Ferrari would easily agree. It also made Gianni Ranieri believe that the boy in front of him is indeed the darling of God, and he should have magic on him.

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