Chapter 44

Lin Yinger takes the CD, presses the CD out of the computer, puts the CD in, and then operates the mouse. After a while, the back music of the advertisement, Qiao Nan's voice and voice over all came out. After listening to it for so many times, I was very familiar with it. It's the first time that Lin Ying'er listens to it and sees it. Her expression is very calm, just like when I first came in, so I don't know what she thinks, but I don't worry that her masterpiece will be criticized by Lin Ying'er, because it's really good.

Sure enough, after seeing it, Lin Yinger nodded and said, "it's better than you think."

"You mean the performance of Qiao Nan?" I said with a smile: "I think so, and I also think you're apologizing to me. You wanted Qiao nan to be an assistant at that time. I didn't agree to prove that I was right. Your final compromise was also right. If you just gave me an assistant at that time, the advertisement would be yellow, you would follow yellow, and I would never turn over. So I want to tell you that, After more compromise, the world will be better. "

Lin Ying'er was stunned by what I said. After a long time, she said, "you are very good at taking advantage of the situation, aren't you? You think it is, you go to coax Wang Nuo Nuo Nuo, otherwise what you say will fly is useless. Of course, since you are in such a good state in front of me, I don't think I need to think about Countermeasures for you, so as not to say that I don't respect you and you can handle things yourself, and you don't want others to intervene, do you? "

Lin Ying'er was too good at fighting back. I felt bitter in my heart and said, "I didn't say what I just said."

"You think you can take back the married daughter if you say it?"

"No, but you can get a divorce."

"Is it OK for me to scold you?"

"Yes." I made a "please" gesture, took out my mobile phone, turned it to the recording state, handed it to Lin Ying'er for a look and said, "scold, if you don't scold, you take out the CD quickly, and I have to go to Tianhong Group."

Lin Ying'er was annoyed by me again. It was a bit rude to press the computer button, but it didn't damage the CD-ROM. after all, it was a very important job. Although she was a very evil person, she would not go too far in such a serious business.

After leaving Lin Ying'er's office, I went back to my office seat and cleaned up and quickly walked out of the company.

It was almost an hour after I went to Tianhong Group. It took Li Xiling about 20 minutes to summon the relevant personnel to the conference room to watch the film. Fortunately, everyone who watched the ad was very satisfied. Only vice president Qian questioned that the spokesperson was not good enough.

I said with a smile: "at that time, the spokesperson who talked about it thought it was very good, or the works she participated in were very good, but when I really started shooting, I found a lot of problems and inappropriate, so I changed people. Now it seems that the product is not the right version. In fact, the difference is not big. It's not the exchange of stars for civilians, but equal exchange. What we want is temperament. It's good to be suitable and effective. That's the most important thing. People are the second

Vice President Qian nodded and said, "this is the reason, but it seems that we need to be informed first?"

"Vice President Qian, I think as long as I am responsible for the work and the advertising film, I am responsible for you. What you want is the result, not the process, right? I can make the process beautiful, if you don't mind the result. " What I said is very tough. Although it's a bit impolite, we must have strong confidence in this situation, and use this confidence to infect and persuade the people present, otherwise the consequences will be very serious.

After thinking for two seconds, vice president Qian stopped talking, or hoped that Li Xiling would speak. He cast his eyes on Li Xiling, while Li Xiling, she was looking at me with a little hesitation. This is the time of sentencing, and the decision is in Li Xiling's hands. Naturally, I was very nervous. I kept looking at Li Xiling with a smile on my face. I wanted to blink, even looked away. Finally, I held back and Li Xiling was defeated.

Li Xiling said, "I think what Yang Jianzhi said is reasonable."

I took a breath and said, "thank you, Mr. Li. I will prove that your vision is right with the advertising effect, but I have two requirements. I've seen the promotion plan, and I think it's necessary to add another promotion meeting and make another love advertisement. "

Li Xiling doubts: "what is love advertising?"

Li Xiling's doubts were also the doubts of all the people present. They all looked at me, and I said slowly: "last month, there was a fire in Baiyun welfare home, which destroyed the main building. Newspapers and TV all appealed for donations. Our two companies have donated money. Now the main building has been repaired, so we should move back soon, I saw in the newspaper that a furniture city donated a lot of wooden beds, which occupied a large page of the newspaper. I think we can donate towels and toothpaste, which are daily necessities. "

Li Xiling didn't even think about it. He immediately agreed: "it's a good idea, and it doesn't cost much. It's just the cost. No problem."

"Yes, we don't make the money, and you can do it, and I can volunteer a trip." I continued, "in addition, our donation is not the same as ordinary donation. It's not limited to a certain amount, but as many as possible. I remember your director of R & D department said that your toothpaste is among the best in toothpaste category at present. Regardless of the reputation of new products, you can enter the top five, right?"

The director of product monitoring department was in the conference room, listening to what I said, and immediately replied, "yes, I said that!"

"All right." I said with a smile, "don't control the quantity, just control the cost. For example, how much is the love advertisement willing to spend, Mr. Li, what do you say?"

Li Xiling did not answer. He left the question to all of you and asked them to talk about it. All of a sudden, several voices rang out. Some said 500000, some said one million, and some said that if it works, two million is not a problem. Anyway, this kind of investment can be recovered in the later stage. When everyone had finished, Li Xiling thought for five or six seconds. He cast his eyes on me and said, "if you take the middle, what about a million?"

I said, "OK, one million, and then use this one million to make toothpaste. How much can it cost? If it's 10 yuan each, you can make 100000, right? Then give the welfare home 100000, or cut half of them to make towels. If you choose, the towels can also be at the bottom of the warehouse. "

Li Xiling was stunned. Vice president Qian said, "how many people are there in this welfare home? A thousand? If one person uses one a month, it can't be used up for ten years? It's overdue! "

I even busy way: "yes ah, is to expire."

"What do you mean? What are you talking about? " Vice President Qian is not calm.

Li Xiling was very smart. He thought about it and said to me with a smile: "supervisor Yang, I see what you mean. You're asking the welfare home to have a charity sale, right? They can use part of it for their own use and part of it for charity sale. "

"Mr. Li is smart." I took a look at all of you and realized, "this charity sale must have skills. It can't be sold like that. It must raise the price, such as 20 yuan. This is love. I believe you don't think it's expensive to buy love with 20 yuan. On the contrary, you think it's very cheap. Even many people will buy five. Can't you take them home without using them? Even if you don't use it, there are beggars who throw it to the street. Anyway, someone will use it in the end. The key is the effect of the advertisement. The media will follow up and report this kind of thing. The welfare home has a way to do it. How much is left every day and how the situation is? It will serially appeal to the caring citizens to buy it in the news section. We are doing good, but we have to do it in our way. It's a win-win situation, not a transaction. Anyway, the welfare home gets the money and will definitely do it. Isn't it very good to advertise with each other? What's more, we all think it's cheap to buy 20 yuan of love, which will form an impression in our hearts. It's cheap, it's so cheap. When the limelight is over, what will happen if we go to the supermarket to buy toothpaste with normal price, which is half cheaper? Surprise, it's eye-catching. You don't even have to worry about pricing and price increase. "

As I finished speaking, the whole conference room was silent, but everyone's expression was not silent at all. They all opened their eyes. Looking at me was like looking at gold, and then burst into applause. It was Li Xiling who shot it first. After shooting, he said to me, "supervisor Yang, I really didn't see the wrong person. If you think about what I said at that time, we will definitely give you a considerable treatment."

I gently refused: "Mr. Li, what we are holding is a meeting to discuss advertising."

"All right! I think everyone is very satisfied. There is no need for this meeting to continue. Just follow Yang's instructions and work out a plan. I will be responsible for the welfare home and distribute the rest of the money to the vice president. " Seeing that vice president Qian said yes, Li Xiling immediately said to me, "supervisor Yang, I'm afraid you're going to the welfare home with me tomorrow. Do you have any objection?"

I said with a smile, "it's my pleasure."

"The meeting is over." Li Xiling took a step and stopped again, frightening everyone who was preparing. He thought she had something to say. She had something to say, but she said it to me, "supervisor Yang, if you are not in a hurry, come to my office."

Although confused, I don't know what Li Xiling wants? But I nodded.

Li Xiling left first, followed by Secretary Xiao Qingxin, then the head of each department, vice president Qian went last, and kept smiling at me. Is there something wrong with this guy? Is Li Xiling looking for me to go to the office, or does that smile represent appreciation? After all, the plan is really great. I didn't want to understand this problem, so I went out of the meeting room and walked to Li Xiling's office. The door didn't close. The Secretary of xiaoqingxin outside made a gesture to invite me. I went directly in, closed the door and sat opposite Li Xiling.

Li Xiling's eyes fell on me. They were very different from those in the meeting room. The eyes in the meeting room should be more professional, reserved and ordinary. Now they are many times softer and sweeter. Yes, it's sweet. We all think that only smile and appearance are sweet. In fact, it's not. Eyes can be very sweet.

Anyway, it was enough to kill me a hundred times gently. I couldn't hold it. My heart was pounding and I said, "Mr. Li, what do you want me to do?"

"Is the work going well?" Li Xiling's eyes returned to normal, thinking that he was asking nonsense, and then said, "in fact, I don't know whether I should expect you to succeed or fail." Li Xiling explained, "if you mess up this job, your company will hold you responsible. Then maybe you will have a chance to come to Tianhong, right? However, this also means that the advertisement has failed, and Tianhong will also have some losses. "

I immediately understood and said with a smile, "don't you regret helping me?"

"That's not true. If I don't help you, I just want to cultivate my direct relationship. I look down on you. After the meeting just now, I think about it and blush a little. I should arrange you a better position, such as the second leader of sales planning department."

"Ha ha, I can't do sales."

"But you plan, don't you?"

"No, I'm planning an advertisement. What I want to do is to maximize the effect of an advertisement, not how to sell a piece or a bunch of products. It looks the same, but it's totally different."

"In essence, if you take a concept course, you will have a lot of new ideas." Li Xiling's eyes showed the essence, which is a strong confidence, she will not mistake people's confidence, "do you deny it?"