Chapter 321

Naturally, the potential of Ji Feng is the focus of UA. Kevin wants to bring UA to the whole world, break the monopoly of Nike and Adi, and turn UA into the next industry giant. Obviously, it can't be done by signing several NBA stars.

UA needs an epoch-making superstar. Obviously, Kevin is interested in this point of Ji Feng. He thinks Ji Feng will use his own strength to drive the development of the whole NBA and even the world basketball.

Just like Jordan did a decade ago

If Ji Feng knew that Kevin looked at himself so high, I didn't know if he would regret signing the contract, it would be a thief ship.

However, according to Ji Feng's personality, even if he knows, he should be more excited. Challenging Jordan is the dream of every basketball player.

In the NBA, when people are optimistic about a player, they will generally be titled as Jordan's successor, which shows the status of Jordan in people's mind.

Not to mention anything else, Jordan's signature shoes let him enter tens of millions of dollars a year, more than when he played, and he almost monopolized the market of signature shoes.

Over the years, AJ still sells the most signature shoes every year. He is even more than the top five in active service. The U.S. market share once exceeded 90%!

So Nike signing Jordan is definitely one of the most important moves in the history of the company.

However, it is too early to talk about this. Obviously, Ji Feng is not qualified to challenge Jordan, and UA is far away from AJ.

Now, late at night on the last day of 2007, Ji Feng has just arrived at UA's headquarters in Los Angeles, where he will welcome the global release of his career's first signature sneaker, the crazy forward generation!

However, this is not the ultimate purpose of Ji Feng's coming here. He wants to sign the sharing agreement of his own shoes.

It's true that in the previous seven years, 90 million yuan was just the endorsement fee, while Ji Feng and UA signed the highest level S-class shoes contract, that is, every pair of shoes sold, Jifeng can get the corresponding share.

As for why the contract was not signed until today, the first reason is that Jifeng is too busy, and only now has time available. The second reason is that UA and Jifeng, as well as JY group, which is far away in China, have a deeper cooperation with ALI, China's largest e-commerce company. They have done a lot of preparation for today's launch!

And the confidence of UA and Ji Feng comes from this.

Jifeng's shoes sales are mainly in two places, the first is in the United States, where the consumption level is the highest in the world. There is no doubt that it will be followed by Jifeng's headquarters in China.

Naturally, UA is responsible for the local side of the United States. They have their own official website and stores.

In China, they are a little uncomfortable, and it is difficult for them to penetrate into it in a short time. Although the stores have been under construction since the signing of the contract with Jifeng, they have only opened a few specialized stores in major cities such as SH and BJ, and the rest is the counter mode among large supermarkets.

This is far from meeting the demand and ambition of UA for this sales, but there is no way. It is absolutely a fantasy story that one stutters into a fat man, so they can only do it slowly.

but this time the peak season appeared, and under the bridge of the peak season, JY group formed a partnership with UA. JY group will become an agent of UA in Chinese mainland. With the JY group's channel, the problems before worry will no longer exist.

Then, Jifeng thought of the online pre-sale program, this new way of shopping, and Jifeng think his fan group just coincide.

Ali is now the leader of online shopping in the mainland. They have their own customers, publicity channels and complete logistics system. Third, they also need international brands to settle in and further expand their influence on the platform!

What's more, Jifeng has also invested a lot of money in this platform. He is one of the major shareholders. He feels that he can make a steady profit without losing money in this transaction, so of course he has to be cheap.

In this way, Sifang company hit it off, and the official flagship store of UA on Ali came into being. Ali attached great importance to this cooperation, and had already publicized it on the Internet.

Moreover, in order to cater to China's time, UA even started in the middle of the night in the United States to make Chinese fans feel respected.

In the United States, UA has also been inspired to find Amazon, and they will cooperate in almost the same way.

All partners have a premonition that if successful, this will be a revolution in the history of shoe sales, and all participants will get unexpected development.

This whole set of operation makes all people familiar with the situation can't help but sigh that Jifeng has a pair of hands that can't help overturning the clouds. If Jifeng succeeds, Jifeng will leave its own myth in the business community.

However, Jifeng didn't think it was important to integrate resources. He didn't do the following work. How did they sign the agreement? Jifeng didn't care. Anyway, according to James told himself, if it succeeds, Jifeng company will make a lot of extra money. As for the future success or failure, Jifeng is also looking forward to it.However, this has greatly shocked UA. Ji Feng's ability is deeply imprinted in the heart of Kevin, President of UA. Therefore, Jifeng will be invited today, and a new shoe sharing agreement is ready.

"Man, this is our revised shoe contract. To be honest, I can't wait for another hour." Kevin handed the contract to Jifeng and James, then said with a smile.

"Wow, not bad. I think it's OK." Ji Feng said after seeing it.

The basic content is similar to the general shoe sharing agreement, which requires players' performance on the court and the number of appearances. After all, shoes are the same as people, and they need to be exposed. If they fail to reach the standard, they will have to deduct money from each level.

The second is that Ji Feng also needs to publicize his shoes or wear them on some occasions. Of course, this is a win-win way.

The third is the sales volume. If the sales volume is too low, UA will discount or reduce the cost. On the contrary, if the sales volume reaches a certain level, for example, if the sales volume reaches one million, Jifeng will get a reward of $500000, and so on.

But different from others, Ji Feng gets 7% points for each pair of shoes, exceeding the common 5% by 2 percentage points! That's what a star like James doesn't get.

Take the crazy front generation for example. The price of UA in the United States is 160 US dollars for the regular version, and 299 US dollars for the limited pink and black version. After all, there are only 200000 pairs. In China, the price of the ordinary version is 999rmb, and that of the pink black limited edition is 1999rmb.

According to the exchange rate, it's definitely worth the money. As for the limited edition, it's to highlight the difference of the limited edition. Besides, the sultry color of pink and black is collected.

There are about eight other colors, enough to sell.

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