378 Chapter 378 You Don't Even Have One Percent Of His [Second More]

It took about two hours for a meal to end. Everyone shook hands and parted. Xu Ping'an and Mabo drove back to the hotel directly, making a pot of tea and chatting in the living room.

"You really plan to authorize the translator," Mabo asked, staring into Xu Ping's eyes. Xu Ping'an nodded seriously.

"Why, your own production must maximize profits, why should you authorize it?" Mabo didn't understand this issue.

"I also don't want to authorize it, but there is no way. The current products of Tianqi Group are already eye-catching, especially the development of the hydrogen industry, which makes many people around the world remain vigilant about Tianqi Group."

"I have to keep a low profile and authorize it. These companies can divert some attention from advertising and production. At the same time, I can also be regarded as sending a signal to caring people around the world."

"The signal is that everyone who has money makes money together, Tianqi Group is not a threat." Xu Ping'an rubbed his head after speaking with a helpless expression on his face.

"Someone wants to attack you" Mabo said in shock.

"Not yet, but there are already bad signs. Why does the United States ban domestic people from participating in the exchange competition? This is a very obvious warning. The development of Tianqi Group has touched the sensitive nerves of the United States."

"You can only understand this kind of warning. Next month, the President of the United States will visit our country. The key point is to make this decision. The intention is already obvious." Xu Pingan said helplessly. So messy.

"For the single-person aircraft project, do you also want to authorize this one?" Mabo continued to ask.

"How is it possible that I have invested a lot in this project, and I will authorize it only when my brain is disabled"

"Boss, don't you look at the people present today who have expressed interest in the single-person aircraft project. Their purpose is not on the single-person aircraft at all, but on the translator."

"Look at it. In the end, none of these people will participate in the single-person aircraft project, especially Boss Ma. They are all companies in Hangzhou. It is clear that I have this project within the Tianqi Group." Xu Ping An looked at Ma Bo Explained.

Mabo frowned and thought about it after listening, and then sighed long, "Compared with you old foxes, I'm still tender."

"Okay, don't sigh. Your tea business is doing well, and your achievements are not inferior to any of us" Xu Pingan said directly, and Ma Bo shook his head.

"How do I feel that I have come to an end in the tea area" Mabo said with a frown.

"You are proud of the tea company's scale now than Lipton," Xu Ping'an asked.

"How is it possible, Lipton is an international company, I am far from it," Mabo said directly.

"You haven't even caught up with Lipton's position, why do you think you have come to an end?" Xu Ping'an was very curious about this.

Mabo raised his hand and drank the tea in the cup. "I have been fighting with those old guys for the most years, fighting back and forth. I found that my output value has not increased much. The only achievement is to make the old gangsters earn less. A lot"

"I originally thought that after my strong suppression, they would be unable to withstand it and give up a portion of the market and thoroughly consolidate my market position, so that I can free up my hands and start entering foreign markets."

"As a result, I still entangled with this group of people, this is not the result I wanted" Mabo said helplessly.

"You have this feeling just to explain that you are not putting enough pressure on them" Xu Ping'an looked at Mabo and said seriously.

"You mean..." Mabo seemed to catch something.

"It's very simple. Your brand building is not good enough. Although you have your own planting base in each tea production area, those people also have their own base."

"The next step is to strengthen your brand building, just like Lao Ganma. When you go to the hemp chili sauce, you can't help but take a bottle. This step is when you enter a foreign country." Xu Ping'an said. There was no joking at all.

Mabo nodded, thinking that Xu Pingan's remarks made sense. His own brand building is still not good, but he still has no idea what to do next.

"Recently, I found that many tea industries have raised prices. Have you raised prices?" Xu Pingan asked.

"It's a little bit, but it won't work if it doesn't. The labor cost is too high" Mabo told the truth.

"You shouldn't raise prices. You are in difficulty. Your competitors are not difficult. It is the best way to drag them to death. You should give up such a great opportunity. I don't know what to say about you." Xu Ping An He covered his face and said, took a sip directly from the cup.

"What you said is rather light. If the price is not raised, my net profit will be reduced by more than 8 million a year. Give it to me," Mabo said with an unhappy expression.

"How much is your net profit for a year?" Xu Ping'an asked.

Mabo looked at Xu Ping'an and said, "More than 400 million."

"There are so few" Xu Ping'an said in surprise, Ma Bo's face went dark. Just looking at Xu Ping'an was worried that Xu Ping'an would say this, but the result came.

"You think other companies are your Tianqi Group, making money is not easy, and you are the difference between heaven and earth......" Mabo seized the opportunity and began to vent his grievances.

"Stop" Xu Ping'an immediately stopped Mabo's complaint.

"Lipton has tens of billions of dollars in profits a year, and you don't even have one percent of his. How could this be possible?" Xu Ping'an asked puzzledly. The difference is too big.

"I know that the total profits of the national tea companies do not reach 10% of Lipton's profits. This problem is very unsolvable," Mabo said helplessly.

"Which aspect of the problem have you studied?" Xu Ping took out a cigarette and handed it to Mabo. The two began to talk about it, but this issue needs to be studied carefully.

"Brand problem, one more thing. Lipton belongs to that kind of industry dominant brand in many countries. It has strong capital. After more than ten years of development after coming to the sky, the brand has also been established and sales are stable. What do we do to follow? "People compete," Mabo said helplessly, the problem is very unsolvable.

"How is your [comfortable] brand building?" Xu Pingan asked.

"Some loyal customers have limited influence. Ping An, the brand influence of the tea industry takes a long time to build, and it is difficult to gain more consumer recognition in a short time," Mabo told the truth.

"This sentence is wrong. You can look at the current civil paint market. My Tianqi civil paint has the highest price and the highest market share. Not only in the empire, but in many countries, it is the first choice of consumers."

"There is a problem with your brand building, how much do you spend on advertising a year" Xu Pingan asked.

"More than four million," Mabo said directly.

"So little" Xu Ping'an said, his voice suddenly rose.

"It's a lot. In the tea industry company's advertising investment rankings, I am in the top three, and it is only more than one million less than the first place," Mabo said directly.

Xu Pingan took a serious look at Mabo, and now he fully understands that Mabo has been restrained by the entire industry. There is a stagnant water in the industry, and Mabo has become less passionate.

To have a big development, we must break this industry convention. To put it bluntly, it is to introduce capital power to hit the market. It is like the popsicles we ate when we were young.

This is the power of capital, arrogant and unreasonable smashing the market and reshaping the rules of the market, directly raising the barriers to entry several times. It is very difficult for you to enter this industry. Even if you do, it will be even more difficult for you to develop.

"Remember the popsicles that I ate when I was young?" Xu Ping'an looked at Ma Bo and said, Ma Bo nodded in confusion.

"Remember how the popsicle market has changed." After Xu Ping'an finished speaking, he picked up his teacup and started drinking tea, while Ma Bo had an expression of serious thinking, apparently recalling the changes in the popsicle market.

It took a while before Mabo came back to his senses. Xu Ping'an picked up the teapot and filled Mabo's cup, and Mabo drank it directly.

"I understand what you mean, you want me to completely break the industry regulations and reshape the industry rules" Mabo said directly looking at Xu Ping'an, and Xu Ping'an nodded.

"Yes, only in this way can you take a new path, otherwise, you will be bound to death by the current industry conditions" Xu Ping An said this sentence very seriously.

"This requires a lot of money, even with your financial support, I am worried that I will not be able to pay it back in the end," Mabo said with a frown, not a small amount of money.

"Take your time, first of all, double your current tea base to further squeeze the living space of competitors"

"The second step is to advertise. This requires a long period of continuous investment. Not to mention every month. At least it is necessary to come every month, so that everyone can remember the tea."

"The third step is that you need to introduce more stringent corporate specifications than the current industry, and publicize them. When consumers are not satisfied with the tea from other manufacturers, they naturally think of Zishao tea."

"The fourth step is to launch the same tea bag industry as Lipton. The price cannot be lowered. The minimum price must be kept at the same price. The advertising shooting is more elegant and attractive and eye-catching. It does not need to be fully spread. channel"

"The tea bag industry does not need to produce a large amount for the time being, but stores in some major cities across the country must exist so that consumers can buy it. Existence is victory. You can launch a small event to stimulate it."

"When consumers are used to your tea tastes, they will not be used to drinking other brands of tea. They will earn a little less now, and they will make a lot of money in the future." Xu Pingan expressed his thoughts in full.

"My funds alone can't be called a few years. I sold you 10% of the shares. You supported me with 300 million funds. Looking back, I tried to redeem these shares at the original price." Mabo looked at Xu Pingan. The face said seriously.