Chapter 245： Real Madrid's deadly hole

The day after Gao Shen arrived in Madrid, Butragueno sent news to Gao Shen.

Real Madrid has agreed to the transfer of Callejon and Parejo, and the transfer fee is not too high. Both players are 1.5 million euros and require a buyback clause, but according to what Gao Shen said, According to the market price of three to buy back, Real Madrid enjoy priority.

After getting the news, Gao Shen immediately contacted Marino and asked him to contact Real Madrid.

At the same time, he also immediately linked with Callejon and Parejo in a profound position. Callejon is an important addition to the team's striker line, especially on the wing.

From the current point of view, there are wingers such as Gervinho, Di Maria, Sanchez and Pier in the Naples team. Among them, the Brazilian Pier cannot meet the advanced requirements, and it is basically determined that he will leave this summer.

Many Serie B teams are interested in him.

There are three remaining wingers, plus a Mertens who only performed well in the second tier of the Netherlands, which is obviously not enough. Gao Shen hopes that the arrival of Callejon can further improve the thickness of the bench in Napoli's frontcourt. and strength.

At least, he had great confidence in Callejon's level.

Not to mention Parejo, who was hailed by Di Stefano as the most talented midfield rookie in the history of Real Madrid. Although he could not play the ball in Real Madrid, no matter it is his skills, his passing ability and creation The power is quite amazing.

Gao Shen intends to carve him out to make up for the lack of organization and creativity in Napoli's midfield.

Even, if necessary, try to play the ball.

There is a saying in professional football: the comprehensiveness of technology determines the richness of tactics.

If applied to the team, this is actually very applicable.

That is to say, if you blindly choose the same type of players when forming a team, this will certainly allow you to specialize in one style of play, but the richness of tactics will be greatly limited.

There is a very typical example, that is, before Barcelona's deep crossing, everyone knows that Barcelona has lost its peak, and Xavi and Iniesta are both old.

But why Barcelona has not been able to find suitable overtime workers?

Because Barcelona specializes in ball-handling, let alone outsiders, even after Fabregas returns, it is difficult to integrate.

Unless Barcelona sacrifice some of the ball possession.

From the perspective of the team as a whole, why did Barcelona perform so poorly in the Champions League?

Because the Champions League is more targeted, the whole world knows that you can only play and control the ball. I didn't know how to defend before, or I knew but couldn't defend you, then I accept my fate, but now I will **** you!

Has Barcelona thought about changing it?

No, coaches like Martino have tried to change Barcelona's style of play, but they can't.

Look at Real Madrid again.

If Barcelona is regarded as an Apple system, then Real Madrid is like Android. The former is closed and the latter is open. The compatibility of the former is very poor. You can play by yourself behind closed doors, while the compatibility of the latter is very good. How can it become stronger? Just how come.

In fact, there is nothing good or bad, or a distinction between good and bad, but more of a difference in philosophy. Barcelona chose this one from the beginning, and it has been passed down from McWilliam in the 1920s and 1930s. The concept of controlling the ball, so they will inevitably choose such a path, even if they sometimes live a twisted and sophisticated life, they are actually very self-aware.

He is very clear that he has never been a person like Guardiola or Van Gaal. He is at most a realist with a bit of idealism. Therefore, he will never be able to create Barcelona, ​​because he is not such a character.

But he can make Real Madrid!

Therefore, Vidal or Nainggolan, Parejo, Rakitic and others, as well as Thiago Mota, they can all be inclusive in a high-level team.

When he is gou, he can be more than anyone else, but when he is attacking, he can be more mad than anyone else, this is lofty!

I heard that Gao Shen returned to Madrid and invited him to dinner. There were many people who asked him to meet. Even Calderon and Mijatovic wanted to meet him, but Gao Shen refused because he was busy.

He knew what Calderon and Mijatovic wanted to do.

On the other hand, the high-level former boss, um, the former chairman of Real Madrid, Mr. Martin, made another wave of presence in the newspapers.

The most important thing is that Aspen reported that Naples officially made an offer for Callejon and Parejo, who were hand-picked by Gao Shen.

Real Madrid also agreed to the offer, which made Mr. Martin feel that Gao Shen was digging a corner of Real Madrid.

In an interview, Martin believed that these two talents were carefully cultivated by Real Madrid, but Gao Shen wanted to poach them with a negligible transfer fee, which made his former chairman look down on them.

Martin originally wanted to attack Gao Shen, but he did not expect that the current Real Madrid president Calderon could not sit still and directly attacked Martin for not understanding the actual situation at all, and there was no such thing as a so-called private exchange.

Mijatovic also came out to criticize Martin, saying that these two players are not in the team's plan for the new season, and they were sold to Naples so that they could get better training and training opportunities. Real Madrid enjoys a priority repurchase clause. , until the player performs well, Real Madrid can buy it back at any time.

In other words, Real Madrid is paying for Naples to help train players, isn't that fragrant?

Martin mistakenly hit the deputy car and missed the high-level, but he provoked the two big bosses of Real Madrid.

But who is he?

Martin!

The former president of Real Madrid, can he bear it?

Immediately, fire broke out in the media, from Calderon's campaign fraud to all kinds of blunders, all pulled out.

Calderon and Mijatovic are also on fire.

Nima, shame on you, I'll play hard with you!

As a result, the two sides fought a war of words in the media.

As the original male protagonist, Gao Shen instead became a bystander, and it seemed that he had committed an embarrassing disease.

But electoral clubs are such virtues, there is no way.

There was a lot of noise outside, but Florentino, the former president of Real Madrid, was sitting firmly on the Diaoyutai.

He knew that Gao Shen was busy, so he just arranged it and invited Zidane, Valdano, Butragueno and others together, and several meals became one meal.

This arrangement is very in line with the high mind.

At the dinner table, we talked about the biggest news in Spain in the past two days, the war of words between the current president of Real Madrid and the former president, and everyone was helpless and speechless.

"Don't look at Real Madrid winning the La Liga title last season, the club's financial income is also quite good, but the loss of goodwill is very serious, I feel very, very distressed."

"All of us have spent six years, hard work, and built a gold-colored brand that they don't take seriously."

Everyone present was silent.

Whether the former Martin or the current Calderon, they are basically the same.

"The most important thing for us at Real Madrid is this golden signboard. As long as our signboard is still there and our goodwill is still there, we are still the number one giant in the world, and there will be no problem with our financial income, even if we are on the pitch. There will be ups and downs in the results, and there will be no major problems.”

As long as you have money, you can introduce high-level stars and improve the overall strength of the team, and the results will naturally go up.

Gao Shen couldn't help but think of Zidane's third consecutive Champions League, the lineup, the thickness of the bench...

Many people say that Qi Xuanzong, the premise that Zidane can be mysterious is that Real Madrid has the most amazing lineup thickness in Europe.

Of course, during the Champions League three consecutive years, there was nothing in the Real Madrid league, which involved another problem.

But how much does it cost to keep such a huge lineup?

The operation of the club can't be done even if there is a slight problem, and it will fall apart directly.

"In the past year, Calderon and Mijatovic, and the people below them, have been enriching themselves in various ways, and many people have focused on transfers, but it's just scattered. Broken money." Butragueno shook his head with a wry smile.

"What really kills is the club's brand licensing. They have almost no brand marketing concept at all. They accept all kinds of brands and give all kinds of licenses. As long as they give money, they can use Real Madrid's brand as they like. This is the real big hole. "

How valuable is the Real Madrid brand?

Many fans actually don't have much concept.

According to what Gao Shen has learned, Beckham, Zidane and Ronaldo's annual commercial sponsorship income exceeded 30,000 euros during the Galactic Warship period.

In other words, Real Madrid earned almost 100 million in income from these three people.

More importantly, the superstars of their level are all actively approached by sponsors rushing to send money, and even Real Madrid will often ask for it, for example, if you want to choose Beckham For sponsorship, it is necessary to take a low commercial value such as Raul or Figo.

The sports industry is similar to all other industries. Droughts die from droughts, floods die from floods, and the head almost takes all of the audience.

It's like in the past few years, many people will say, how is Luo and Messi, but others are obviously far inferior to these two, because they take all the audience, all sponsorship endorsements are going to the head. .

Therefore, the income of Calderon and Mijatovic in this area is much higher than the so-called transfer fee.

The latter is too risky, the confidentiality is not strong, the profit is not much, and it has to be divided with others.

Unlike commercial sponsorship, the money is directly charged as soon as the word is signed and the cover is printed.

But this kind of unrestrained, unplanned and arbitrary authorization, in the end, is the loss of Real Madrid.

Florentino's grumbling made the atmosphere a little stiff.

He also realized this, and immediately said with a smile that he would not say it anymore.

The conversation quickly shifted to other places, too, with Gao Shen taking everyone by surprise at Naples.

Not to mention Florentino and Butragueno, even Valdano, who is very optimistic about him, did not expect him to do so well in Naples, which is unbelievable.

The Coppa Italia reached the semi-finals and won the Serie B championship as a newly-promoted horse. This achievement is really brilliant.

In particular, Gao Shen publicly issued a declaration of challenge to Inter Milan to challenge the Serie A championship in the new season, which shocked fans all over the world.

When did professional football have such a number one?

"I heard that you have had some disputes in Argentina these two days?" Valdano asked with a smile.

**