Chapter 670： Two-Face

As usual, after playing the Century Derby, Real Madrid will take a week off from the 23rd to give players home, or to spend time with their families for Christmas. After 1 week, the team will regroup in Valdebebas, Go to Dubai for a week of winter training, after all, the winter break of La Liga is only .2 weeks.

The winter break in Germany is the coolest in terms of calculation. They closed from December 15, 2007 to February 1, 2008. This is mainly because snow is everywhere in Germany in winter, which is very good for football games. Unfavorable, so they can't play almost all winter, but this also makes the Bundesliga team the least in the five major leagues, only 18.

Although it is a week off during the winter break, it is actually difficult for Yang Cheng to relax.

Just after the holiday, he had to accompany Charlize. Theron went to the city of Madrid to make a big purchase. He was busy preparing something for Christmas, such as a Christmas tree or something, and had to prepare some gifts, some were for Charles, some were It is to be sent to my parents in the country, and to Charlize, Theron's mother in the United States.

Almost every year of the Spring Festival, Yang Cheng ca n’t go home for the Chinese New Year. In recent years, Charlize Theron took Charles back. She now also learns fluent Chinese, Charles, and is proficient in English. , Chinese and hometown, the little guy's mouth is really slippery and clever.

Of course, Yang Cheng also prepared some gifts by himself, and let the courier companies deliver them separately.

This should be regarded as their most exposed Christmas day. They used to be disguised a bit. Now they have been exposed. Yang Cheng did nothing at all and went straight to the street, letting those reporters shoot, Then the family of three basked in the sun and made them happy, making them look envious.

Just after Christmas, Charlize, Theron and Charles flew to the U.S. early in the morning on the 26th because she has to spend time with her mother every year, but now she has a boyfriend and Yi has children. Postponed for a day, but flew past early on the 26th.

Can't help but leave some feelings of separation when they are separated, which also makes the reporters who track them very enjoyable.

After sending them away, Yang Cheng returned to Valdebebas, prepared for the Dubai winter training, and prepared to book a ticket to the Canary Islands for a few days of vacation. The climate is very good there, and there are many Real Madrid players. After receiving the invitation here, I went to spend a holiday here at the fool of host David Silva.

Anyway, no money is spent. Yang Cheng had an appointment with Melissa before to go there for a few days.

But when he had booked a night ticket and was ready to go home to clean up, Florentino called him. He immediately turned around and headed straight to the Bernabeu Stadium.

There is always a rule in the business field: those who can do business with money will always be people who are good at playing with money!

Manchester United can become the best football club in the world, and Manchester United club is filled with a large number of management talents contributed to the recent development of Real Madrid, the same is true.

The entire Real Madrid management and board of directors, almost every one is a leader from all walks of life in Spain.

Florentino himself is a master of playing with money. His resume is magical, and playing with money is proficient. These have already been confirmed through countless operations and transactions. The acs group under his control is now the European real estate industry. Although he also owns shares in this company, he has never been a major shareholder, but he has absolute control over this company.

Real Madrid ’s first vice-chairman Fernandez is the most famous rich man in Madrid, because he has a peachy turmoil with supermodels and female stars all day, and his divorce gave more than 50 million euros to his ex-wife. He is also well-known, and many people regard him as Florentino's private bank.

The second vice chairman is that Blas is a very well-known barrister in Spain and Europe. This time the lawsuit between Yang Cheng and the Sun, as well as Yang Cheng ’s prosecution of Mijatovic and Calderon, are caused by His law firm came to run, and he personally sat there because his best elementary school classmate Florentino said that he must give Yang Cheng a fair way.

There is another one, that is, after resigning from Florentino in the previous life, Fernando Martin Alvarez took over the position of Real Madrid chairman. He is also a famous super rich in Madrid, and he is also a strong supporter of Florentino.

It is conceivable that so many wealthy rich people sit on the seats of Real Madrid ’s board of directors. Their purpose is no longer for money. They just hope to use Real Madrid to further enhance their influence and visibility. If they only want money , They have more ways to make money more than several times more than Real Madrid.

Florentino's star concept has never been his own idea. It should be seen that he was able to defeat Sans in two years to win the Champions League in three years in 2000. Is it really only by Figo? Wrong, because Real Madrid's management and board of directors have always had such demands!

As the top group of elites in European society, as the most top-notch rich man in the world, they hope that all Real Madrid has is the best, but it is clear that Sans, who brought a lot of mess to Real Madrid, does Not coming, so Florentino came into being, and his superstar card was taken for granted.

Even when he stepped down in power in his previous life, he was still retained by the board of directors. They all felt that Real Madrid needed such a chairman. Even when the performance was worse, they did not feel that the direction of the superstar card was wrong. What was wrong was Way of execution.

Now it has proved that Florentino's transformation is correct. Yang Cheng's arrival not only brought Real Madrid stars, not only introduced top stars like Kaka, but also cultivated Villa. David Silva, Xavi Alonso, Casillas and other top superstars, plus the old and strong Raul and Guti.

This season's Real Madrid star shine, will not lose to other competitors at all.

In addition to these talents who can play money, of course, some talents who implement their big strategies are indispensable. Among them, Jose and Sanchez entered Real Madrid in this case.

The full name of Jose Sanchez is Jose Sahel, Sanchez Pellillo, the same name as Piri, but the full name is different, and for the sake of distinction, everyone in Real Madrid respects the latter as Piri, and Sanchez Why stuffed.

Jose Sanchez's first entry into Real Madrid can be traced back to 2000. Florentino first entered Real Madrid and recruited foreigners. He was then the chief Spanish agent of a famous Japanese brand and was very familiar with and understanding the Japanese market. Florentino took a fancy to him and introduced him to Real Madrid.

The 33-year-old Jose Sanchez was a market research specialist and was directly involved in the development and calculation of Real Madrid ’s commercial marketing. However, he really played a key role in 2003. Real Madrid ’s Asian tour and Beckham ’s transfer were both With the figure of Jose and Sanchez, this also made him become Florentino's left and right arm in one fell swoop, with an annual salary of up to 1.5 million euros. But since Marroto of the Ministry of Information, because he collected the money of Japanese reporters and broke the inside story of Real Madrid superstar, this has caused Florentino's attention. He has never allowed anyone to adopt this method in private. Coming for profit, Maroto was expelled directly from him, and after that, he was also alienated from Jose and Sanchez.

There is a Chinese saying Florentino can understand very well, there is no fish until the water is clear!

In this world, there is no institution, any company can completely eliminate corruption and arrogance, which is absolutely impossible, so whether he is in charge of a large consortium or Real Madrid, he upholds a strategy, as long as Without hurting the interests of the company and the club, he can open one eye and close one.

For some of his men, he also adopted more strategies of grasping the big and letting the small down, and moving forward steadily in the overall situation. As long as you can help me do things, I do n’t mind what benefits you get from it.

It must be admitted that this is the mind and spirit of all people who do big things. Those who care about small things will never do big things. Therefore, Florentino's business strategy has already reached nearly 500 million yuan in revenue. For Real Madrid, the euro is not incorrect. But sometimes, this kind of policy for some unsatisfied people undoubtedly seems to have won the death-free gold medal.

Jose Sanchez has always had the illusion that as long as he can continue to bring real breakthroughs to Real Madrid, Florentino will not care about the details, so the Marotto incident Florentino also He was not held accountable, and he also opened his eyes and closed his eyes about the private authorization that was occasionally exposed.

However, his obvious mistake overestimated his position in Florentino's mind, so he went to provoke Yang Cheng!

For this Chinese who refused to cooperate with him from the outset to implement the plan from the beginning, which brought many obstacles to his business plan, He Jia. ． ． Sanchez was full of resentment, because his arrival blocked a lot of his money, especially the lack of cooperation in business, and Florentino's trust in Yang Cheng, which made Sanchez feel threatened.

The success of Real Madrid over the years has made Sanchez erroneously overlook a very important thing.

In the business field of playing money, he coaxed Hull and Sanchez Handelillo. Although it can attract the attention and attention of many world-renowned investment banks such as Morgan Stanley, it is because of his success on the big platform of Real Madrid. Looking at the entire business field, there are countless excellent game money masters like him.

However, in the field of football and athletics, Yang Cheng is a unique existence. Looking at the whole world, there is only such a number one person, and only he dares to include a clause in the negotiation contract with Florentino. Glad to be able to leave at any time, and Florentino can only promise to exchange for other people, who can?

And one thing he did more wrong is that he really should not be a double-sided person.

Since it is Florentino's men, you will concentrate on working for Florentino. Even if you have a conflict with Yang Cheng, there is nothing wrong with it. Such contradictions are more than enough. Those smart managers will only use These contradictions go to the employee's job sentiment, and will not fire someone because of someone. But he colluded with Calderon, a conspiracy to rebel, and was suspected of being involved in the unsuccessful rebellion in 2006, as well as his recent actions with Calderon and Mijatovic, and privately selling eavesdropping doors to The British Sun newspaper not only hurt Yang Cheng, but also hurt Real Madrid's image and interests.

Especially after the judicial intervention, Florentino resolutely took the initiative to cooperate and save Real Madrid's image.

When Jose Sanchez was arrested by the police in the office of the Bernabeu Administration, he saw that Yang Cheng, Florentino, Piri, Butragueno, etc. all appeared. These people are coming Did he watch his show?

At this moment, he couldn't help but think of what Florentino once said to him after the Marotto incident, "True smart people need to know when to close and be able to distinguish between what can touch and what can't. bump!"

Did you encounter something you can't touch?

"It seems that I also made the same mistakes as during World War II in Japan!" He Jia. ． ． When Sanchez passed by Yang Cheng, he smiled bitterly and said that his face was disheartened now.

Yang Cheng smiled slightly and looked at Jose, Sanchez, who was standing in front of himself, "You are wrong!"

"Oh?" Jose, Sanchez looked up.

"Do you know what the biggest mistake Japan made during World War II?" Yang Qian asked.

He family. ． ． Sanchez pouted, as if listening.

"They are too underestimating our Chinese people's ability to resist. Yes, we believe in benevolence and believe in the doctrine of moderation. We pay attention to harmony and make money, but this does not mean that we are bullying. When foreign invaders think they can crush a soft persimmon When crushing us, my compatriots will use our fists to give them a lesson, "

"We don't like to bully people, but this does not mean that we can be bullied: we don't like fighting, but this does not mean that we are afraid of war; we Chinese have a sentence, those who perpetrate us, although far from it!"

Looked at Jose Miguel, pointing at this guy who was still playing with his own words, "You just wait for jail!" Then he turned and walked away.

Kindness to enemies is cruelty to themselves. Since they did not consider their situation at first, they made their privacy public by eavesdropping and candid shooting, so now they ca n’t commit politeness to them and do n’t give them A fierce lesson, everyone in the world thinks they are bully.

Jose Sanchez, Calderon, Mijatovic, and the Sun, none of these people will have good fruit!

In an institution that is good at playing money, the most indispensable is the money playing expert. After Jose and Sanchez were arrested and returned to the office, Florentino and his staff have determined the replacement manpower, After all, a trip to Dubai during winter training is also crucial to the club's commercial development, and this time Florentino will personally check it.

"According to our previous plan, I have notified the board of directors to pass the review and formally determined that construction will begin after the Chinese New Year to build a brand new dormitory building and surrounding supporting facilities, with a budget of 17 million euros." Florentino He said to Yang Cheng the latest progress with a smile.

At present, the dormitory building of the Real Madrid first team is still placed together with the training building, and the environmental facilities are needless to say, it will certainly not be too good. After all, Valdebebas is still constantly improving, so before Florentino As mentioned, a new dormitory building will be funded.

According to the design draft submitted by the construction company, Yang Cheng looked at it. The floors are the same as those of Valdebebas. They are two floors, not high, but there are 60 separate rooms in total, each room can be A large bed is placed, there is a separate office area, Internet access and the like, the bathroom and living room are all available, and they are completely decorated according to the most high-end hotels.

In addition to this dormitory building, there is a supporting independent restaurant, entertainment room and player rest area. The player rest area is specially developed by Yang Cheng and reserved for players.

In other words, once the building is completed, the lives of Real Madrid players will be transferred here, and the training building will be used for training. For example, an additional indoor football stadium open to players of all ages will be built. This is also Yang. A movement that Cheng really promotes.

For the 17 million euros, Yang Cheng is not worried about the team ’s capital chain, because as early as in the previous meeting, Florentino mentioned that Real Madrid ’s ticket income this season is expected to reach 1.45. 100 million euros, which is the budget of the top 8 of the Champions League, if you go forward, the income will be higher.

This is just the ticket income. If you count the operating income of the game day stadium, the UEFA Champions League broadcast fee share and the La Liga broadcast fee income, the club ’s major sponsors and licensing, the operating income of Real Madrid will reach a record high. .

According to Florentino, Real Madrid's transfer budget this summer can still provide up to 150 million euros for Yang Cheng to buy and introduce stars. If the players are sold, all the income can be invested again. Transfer market.

Such a huge transfer fee is in front of Yang Cheng, which is indeed a huge temptation. He also believes that such a large sum of money can indeed hit any player he wants. But the key is the problem , He has to consider the balance of the team.

But one thing, he takes it very seriously.

That is the bonus for players!

According to the pre-season budget, if the team wins the league championship this season, the prize money is 200,000 euros, the Champions League bonus is 300,000 euros, the Kings Cup is 100,000 euros, for everyone in the first team, this is only the average team bonus , Plus the winning bonus in the player's contract, the difference will be larger according to the player's influence, reputation and other aspects.

However, considering that the club ’s current financial income is good, Florentino previously mentioned to Yang Cheng that it can appropriately increase some bonuses and **** the players. Also considering that the team ’s current momentum is so good, worrying about the player ’s care, so Yang Cheng is now It was proposed to decide to increase the league championship to 350,000 Euros.

In contrast, the prize money of the Champions League is 450,000 euros. The two prizes add up to 800,000 euros, plus the 150,000 euros of the Kings Cup. If the team can win the Triple Crown this season, each player You can get a prize of 950,000 euros.

This time, Yang Cheng is not afraid of those players not desperate!

After all, such a high bonus can even catch up with the annual salary of the low-wage class in the team for one year. Who would n’t be bothered?

Yang Cheng ’s winning prize money is also indispensable. The previous win of the league was 2 million Champions League, now it has been increased to 2.5 million, and the Champions League has also been raised to 4 million. The King ’s Cup will be gone. After all, this cup has limited benefits.

Of course, I really won the championship, the club benefited even more, especially the Champions League! (To be continued)