Chapter 787： Chu Fei's new products (below)

"Lin sister, what do you think of this idea?" When Chu Fei began to seriously consider and act, the first day she found the next day was Lin Jiayi, who also had the same needs for women.

Without much explanation, almost all women have had the same troubles. When Chu Fei faced Lin Jiayi, she also complained about her feelings: "This world technology has been so advanced, and even the bulletproof vests that bullets can't be worn have been so powerful. Is it so hard to find a pair of strong stockings?"

Lin Jiayi did not immediately give a reply, but immediately asked her assistant to collect data on the sales of stockings around the world. After telling him, he would sit back and face Chu Fei and Guo Tailai.

"From my personal needs, this is a very good idea." Lin Jiayi, who sat down, did not let Chu Fei wait for a long time, and quickly gave a reply: "I have also faced the same embarrassment, so I always have to Prepare a pair of spare stockings."

"That is, at least there is demand, right?" Chu Fei was very happy, some people agreed, this is the basis for the start. If you want to do it yourself but there is no one to agree with it, then I am afraid that the success rate of the project will not be high.

"From a pragmatic point of view, it is true." Lin Jiayi nodded very seriously.

"Lin sister, is there any other argument?" Guo Tailai listened to Lin Jiayi has been analyzing from the perspective of personal needs and pragmatism, could not help but ask.

"Yes." Lin Jiayi knows that the boss is sometimes very confused in management, but sometimes it is savvy and scary. Obviously now he has heard the preconditions he has just answered: "I am waiting for a few sales data. quickly."

Lin Jiayi’s assistant service was indeed very fast. These sales data were sent to Lin Jiayi in less than five minutes.

Of course, all this is attributed to the data service company formed by Guo Tailai. The original intelligence analysis teams were all transferred to the company, providing data collection and analysis services, and supporting data for Guo Tailai and Lin Jiayi's decision. These data are collected well in different categories, and they can be called up when needed.

"According to the statistics we collected, women around the world spend at least eight billion dollars a year to buy stockings." Lin Jiayi looked down at the report and smiled and said the data: "In the United States alone, there are 800 per year. Wanshuang stockings were thrown away because of the cracks in the hooks. If you look around the world, the annual waste of funds and resources is amazing."

Everyone is nodding, this data is really amazing.

"So many years, no one thought about solving this problem?" Guo Tailai proposed the concept of bulletproof stockings, but he still did not understand the truth: "I can think of a layman, those stockings giants do not Can't think of it?"

"In fact, as early as the last world in the 1980s, someone has developed a patent for strong stockings and sold the patent to a giant in the stocking industry in the United States." Lin Jiayi explained to Guo Tailai and Chu Fei with a smile. "Maybe the technology at the time was not as advanced and strong as the boss now proposed, but it must be much stronger than ordinary stockings."

"Then why haven't I seen such strong stockings?" Chu Fei asked curiously. If there is such a stocking, how can it not be purchased with Chu Fei's spending power?

"Because the giant at the time was after the acquisition of the patent, refused to develop the product." Lin Jiayi smiled and replied: "The giant has calculated an account, compared to the sale of more durable stockings, the existing stockings because of Broken goods are often bought, consumers buy more, and they earn more. If so, why should we develop new products?"

Chu Fei was obviously shocked by the thinking of the giants. She couldn’t help but open her mouth and stunned: "Can it still be like this?"

"In economics, there is a proper noun called Planned Scrap, PlannedObsolenscence." Lin Jiayi explained: "The behavior of this stocking giant was a typical plan to scrap."

“Planning scrapping is a kind of strategy in the industry, which can bring benefits to manufacturers in the long run, because if consumers still have the demand for continued use after the product is scrapped, they will buy similar products again.” Know Guo Tailai and Chu Fei Not good at it, so Lin Jiayi explained a little bit in detail: "The stockings are like this. If you break, you have to buy them."

“The origin of this word came from the light bulb industry. During the Christmas of 1924, OSRAM, Philips, and General Electric gathered in Geneva to form a monopoly group called phoebus, which aims to control the life of the bulb and control it at 1000. About an hour, and signed a contract to provide liquidated damages, in fact, the life of the lamp can reach 2,500 hours." Lin Jiayi introduced the origin of the word in a simple way: "In 1942, the US government brought the phoebus group to court, although the agreement was nominal. It was terminated, but these companies did not make any compensation. Up to now, the life of ordinary light bulbs is only 1000 hours."

This time even Guo Tailai began to be surprised, this is too exaggerated, right?

"In addition to this, there are many similar examples." Lin Jiayi looked at the two whites, could not help but then said: "Most of this is on the consumables, such as batteries in various appliances. After the warranty period, it will be scrapped. For example, some switch buttons on the appliance will be damaged after the warranty period. Or the printer's ink cartridge, or the sealed fan that cannot be cleaned, causes the device to be damaged and frequently damaged during use. Introducing new products, letting you think that the products are outdated, outdated effects, etc. In addition, this is especially true in the high-end fashion industry, such as high-end dresses that only wear once, I believe Fifi is more clear."

Listening to Lin Jiayi’s words, the first time Guo Tailai’s mind appeared was the future apple. Sealed batteries that cannot be replaced, fragile charging data lines, new products that are constantly being introduced, easy to drop lost headphones, etc. Originally, this is actually economical.

"Then what you mean is that this stocking is not good?" Chu Fei was born in a commercial family. Of course, understand the meaning of this, and couldn't help but ask: "Will it be besieged by the industry?"

"In a certain range, yes!" Lin Jiayi nodded without hesitation: "This is a kind of sloppy behavior that undermines the tacit understanding of the original industry. However, it is no longer the case. The products that are actually considered for consumers will eventually However, in order to avoid being initially besieged by the industry, you can sell at a high price, temporarily not affecting the interests of traditional manufacturers, and can improve their own profit margins, while at the same time improving their own brand style, which is a relatively best way."

"In any case, first make a batch, give some high-end customers a try and see the effect." Guo Tai came to see Chu Fei a bit hit, but the idea is still out of their own, can only find a way to remedy: "If you can't, then Regardless of the market, we make it for ourselves. Anyway, I can tear it apart!"

Then Guo Tailai ushered in the eyes of two pairs of beautiful eyes.