The maximum daily output of the super canning factory is 3 million boxes, each weighing 450g. The ingredients are temporarily located in fish and meat, referred to as'canned fish'.
The ex-factory price of a box of canned fish is 10 yuan, plus all miscellaneous items, all costs are controlled at about 12 yuan.
Manager Wang of the sales department, the sales price negotiated with the outside world is 27 yuan per box, that is to say, the net profit of a box of canned fish is about 15 yuan!
If calculated on the basis of this profit value, every super canning factory has a net profit of about 45 million per day.
In the meeting room of the Super Canned Food Company, Li Zhi's face was a bit ugly. Since he came in, he has never given anyone a good face. Many people don't know what happened to his young boss and why he was angry.
As Manager Wang of the sales department, he is still complacent about his achievements. According to the price he negotiated, the net profit of the two factories, each of which is about 45 million, is about 45 million. The total number of households is 90 million, which is 2.7 billion per month, and the net profit for a year can reach more than 30 billion.
Isn't this his credit?
He thought so, but Li Zhi didn't think so.
Although the price of the Super Canned Food Factory and the Super Fish Ball Factory are the same, each factory can be built with only one billion yuan, but in itself, there is a world of difference. What is a fish ball?
Fish balls are only primary processed products, but what about canned fish?Canned fish is already a deeply processed product.
But from the perspective of making money, making fish balls and selling them will make money faster.From a manufacturing perspective, fish ball manufacturing and canned fish manufacturing are not a concept at all. One is primary processing and the other is advanced processing.
Is the wealth that a super fishball manufacturer can provide to Li Zhi higher than that of a super cannery?
Whether it is in the heart or emotionally, Li Zhi does not want to do this, because it will greatly reduce his enthusiasm to pursue the essence of'making'.
"I only talk about two issues today. The first one is that the product price is too low. My reference price is 60 yuan per box."
Before Li Zhi finished speaking, he was interrupted by Manager Wang from the sales department staring at him: "How much? 60 yuan per box? Boss, in your mind..., did you remember it wrong? The cost of canned food is only 12 yuan."
Is it that one box earns 15 yuan, and the two factories provide 30 billion yuan in profits a year to this young boss, he is still not satisfied?I really don't know if there is water in my head.
The manager Wang of the sales department is very angry!
It was a very pleasant thing, this reference price came out, so, all interest was gone, and it made people sick to death.
Not only this manager Wang, but basically everyone in the sales department, listening to Li Zhi's words, instinctively felt uncomfortable.
"Yes, the cost price of the product itself is good at about twelve yuan, but have you ever thought about the cost of the factory? How much did I invest?" Li Zhi looked at him and asked.
"But the ex-factory price of 60 yuan is so high, how much do you want to sell in the market? How many people will buy it?" Manager Wang looked at Li Zhi without showing any weakness.
Li Zhi smiled and said, "I don't care about this, can you handle it? I can't change it. I want a box of canned food with a net profit of at least 40 yuan. In addition, the market suggestion for each canned fish The retail price I ordered is 88 yuan. It can’t be high or low. As to whether anyone can buy it, how can I sell it? If I can figure it out, I need to do what the sales department does and how do you do it. No matter, I just need to see the result."
"Now, tell me, can you do a good job?" Li Zhi asked, staring at Manager Wang of the sales department.
Manager Wang smiled bitterly and shook his head and said: "Boss, we are a company, doing business is not a trifling matter, we..."
Li Zhi put away the smile on his face and said, "Did you not hear me clearly? I only ask you, can you do it!"
"It's not a question of whether it can be done, but the price you ordered by the boss is too unreasonable..."
Li Zhi didn't wait for the other party to finish speaking. After interrupting directly, he turned to look at Xing Nan and asked, "In addition to this manager Wang, how many deputy managers in the sales department?"
"Three!" Xing Nan replied.
Li Zhi nodded and said, "Okay, you can ask, who can take this job, who dares to take it, and whoever dares to take it, promote him to the general manager of the sales department. This manager Wang will let him go down and be willing to stay. For the company, replace the deputy manager. If you don’t want to do it, you can leave the job with an extra two months' salary!"
Although Li Zhi said these words to Xing Nan, in the huge conference room, even the sound of dropping a needle could be heard. When the manager Wang listened to Li Zhi's words, his face was green and white, why not? I wonder if the boss is targeting him.
Li Zhi was not looking at this manager Wang, and he himself was asked to leave his seat. He no longer had the right to stay in the conference room.Who told Li Zhi to see him upset!
Glancing at everyone present, Li Zhiping said calmly: "The company needs employees who can execute my orders, instead of complaining to me. No, people who ask why, I don’t have time to listen, and don’t want to listen. Maybe someone says I’m Very arrogant, authoritarian, yes, if I am arrogant, I must have authoritarianism. This is also my style. Those who are accustomed to seeing can choose to leave."
"My company, I call the shots!"
Li Zhi sat there and asked plainly, "Is there anyone else who has a different opinion?"
No one is speaking this time. How much money is made, whether Gao is happy or not has anything to do with them. This is a private company, and the boss is the boss.
"Since there are no more opinions, then I'm talking about something else!"
Give a slap a sweet date. Li Zhi is slowly learning this kind of thing. In fact, the manager Wang did a good job just now. His fault was to refute Li Zhi face to face. He talked too much.Li Zhi is in the company and does not want to hear a voice different from himself, even if it is correct.
Because what he thinks in his mind is different from what other people think in his mind, he only wants the kind of obedient people, and he can only want the kind of obedient employees. He has no time to explain to employees every day why he wants Why do you do that.
In the company, Li Zhi is to be a dictator, he will be what he says.
"Everyone has worked hard during this period. The bonus will accumulate until the end of the year. I won’t treat anyone at your level, and the bonus will definitely not be less than 1 million. Work hard, I'm looking at you!" Li Zhi finished speaking and waved his hand to indicate that the meeting can be over.
After everyone was clean in the meeting room, Xing Nan opened her small mouth with a face hesitating to talk.
Li Zhi looked at her, leaned on the chair, smiled and said, "If you want to say anything, just say it."
"I think it's not too reasonable for the boss to position the company's product prices." Xingnan mustered up the courage and said softly. Li Zhi didn't know, in fact, the manager Wang himself had hired Xingnan to join the company.
"What is unreasonable?" Li Zhi asked with a smile.
Xing Nan said sternly: "The ex-factory price of a box of canned food is 12 yuan. If 27 yuan is sold outside, the retail price is bound to be around 35 yuan, and the highest will not be higher than 40 yuan. This is relatively reasonable. Within the acceptable range, if the price is higher than this, boss, do you think ordinary people would choose to buy our company’s products?"
"What you said is wrong!" Li Zhi shook his head and looked at her and asked, "Who told you that our company's products are for ordinary people? In other words, even if the retail price of a box of canned food is 88 yuan, that's it. Canned food, can you eat it?"
Xing Nan blinked and said nothing.
Li Zhi went on to say: "You can afford it, right? Since you can eat, why do you think others can't afford it? My position is to be a box of canned food, a box can make people feel delicious and very good. The price of the canned fish is 88 yuan instead of 30 yuan as you said. This is a positioning for the company's products, understand?"
"I don't understand!" Xing Nan pouted and replied in a low voice, with a little emotion in her voice.
Li Zhi smiled, but was not very angry.
"What I want to do is not only a box of canned food, but also a brand. I hope that in three years, five years, or even ten years from now, whenever someone talks about canned fish, they will think of our company's products and do it now. It’s only the lowest end, and there will be more high-end products in the future. I have said more than once that you must take a long-term perspective. Only if you stand high enough can you see far enough."
After Li Zhi finished speaking, he got up from the chair with a smile and walked outside!