v5 Chapter 160： Battle of TV rights

For nearly 10 years, Pro Broadcast TV has been a La Liga broadcast cooperative media, they monopolized most of the La Liga broadcast.

The reason for saying 'mostly' instead of 'all' is because the television broadcast of La Liga is carried out using the mode of each team's own negotiation with the broadcast. The big ball will definitely have its own capital, the small ball will You need to "pack up and talk", and a small ball club simply does not have the ability to talk about TV broadcasts.

This is also the reason why there are huge differences in the cost of TV broadcasting.

Real Madrid and Barcelona have huge support, and naturally have the ability to talk to the TV broadcaster directly about the cost of the TV broadcast. In 2006, Real Madrid ’s TV broadcast rights for seven seasons were sold for 1.1 billion euros. Barcelona Na followed closely and sold high prices of 10.5 billion euros in seven seasons.

Other clubs are different.

Like Atlético Madrid, the broadcast rights are talked about every year. Negotiations with pro broadcast TV are unpleasant. Atlético Madrid is the third-ranked team in Spain. The broadcast cost is 3, 4 different from Real Madrid and Barcelona. As many times.

The situation in Valencia is similar to Atlético de Madrid, and their results are not bad, but they want to talk about the rights of TV broadcasting. First of all, they have to have influence. Valencia certainly cannot compare with Real Madrid and Barcelona, ​​so every year The received TV broadcast costs are basically on par with Atletico Madrid.

This is true of Atletico Madrid and Valencia, the other clubs are even more bleak. For example, Seville's performance is good, but they can't talk about the price. Their annual TV broadcast income is even less than 20 million. Euro, the other 15 teams are not as good as Sevilla. Villarreal is a La Liga powerhouse. Occasionally, they can play well and even hit the European League. The TV broadcast income they received last season was La Liga 20. The penultimate team.

This is the reason why the La Liga team is dissatisfied with the TV broadcast right.

Other small clubs have been shouting 'equal to rich and poor'. They hope La Liga like the Premier League, collectively package and sell broadcasting rights, but in fact, want to quickly implement 'equal to rich and poor' in La Liga, that is, package and sell TV The right to broadcast is unrealistic. This is not only a matter of policy bills, but also related to the high composition of the La Liga club.

Why can the Premier League prevail in the competition?

Ordinary fans can only think of reasons such as the FA and foreign investment, but the biggest reason is that most of the Premier League clubs are joint-stock companies, so rich people can participate in shares as long as they want to invest. Some clubs are still a club membership system. Real Madrid and Barcelona are also members. It is difficult for foreign investment funds to participate in Spanish clubs.

The Atletico Madrid Club was acquired by Taiwan Investment Group with a large amount of funds. However, the club is still a member system, but Taiwan Investment Group occupies most of the shares. It is completely solving the membership system. Before the solution, Atletico Madrid wanted to be listed as many clubs in the Premier League, it was impossible to complete.

The form of membership in the La Liga club is difficult to change, which results in a very serious division of the La Liga club.

In addition, Spain is a very special country. Spanish football is not a department. It is currently the State Councilor in charge of sports and the Spanish Football League partnership against the Spanish Football Federation.

In the eyes of many people, this is simply incredible. A Spanish football federation can actually fight against the Spanish government ... It is a little funny, but it is the case.

With so many confrontations and crossovers, it is strange that Spanish football has only one voice.

For now, clubs can only find their own way.

Pro Broadcast TV signed two major La Liga giants, Real Madrid and Barcelona, ​​which is almost equal to a monopoly, and naturally has a considerable right to speak. They naturally will not increase the cost of television broadcasting to other clubs.

Pro Broadcast TV is hoping to maintain the original contract until the end of the contract period with Real Madrid and Barcelona in 2013. Other clubs are not within their scope of consideration, naturally other teams are dissatisfied with the current distribution.

At the beginning of July, Sevilla ’s President Dernido called on major La Liga clubs to discuss the distribution of La Liga ’s TV broadcast revenue, shutting out the two “super teams” of Real Madrid and Barcelona, ​​but the meeting Nothing has been achieved, because Spain still maintains the 'separate talks of each club' model, and can't talk to the TV broadcasters, doing everything in vain.

Atletico Madrid must find its own way.

In fact, Atletico Madrid is not a pure ball club, and it is also a second-class nobility in Spain, but Wan Sheng is dissatisfied with the team's second-class. He can stand in Madrid no matter what the La Liga distribution is. From the perspective of competition, it is natural to fight for the benefits of the club.

Pro Broadcast TV requested Atletico Madrid to renew the TV broadcast agreement, but there was no increase in the broadcast cost.

"They seem to think we are determined?"

Wan Sheng sneered.

The consideration of pro broadcast TV is very simple. They have contracts with Real Madrid and Barcelona, ​​and they can broadcast the games of the Bernabeu Stadium and the Camp Nou Stadium. They are not afraid that other La Liga teams will not sign contracts, and other teams will not. It may be possible to find other partners, even if some small **** will find partners, but which TV station is willing to spend a lot of money every year to buy out the league live broadcast right at a single home?

Before November, some teams have not signed the TV broadcast agreement, so in a season, it is likely that the TV broadcast fee will not be paid for a penny.

Pro Broadcast TV is playing this kind of thinking, the general club can not bear this loss, of course, some teams do not sign, also have an impact on Pro Broadcast TV, because they do not have the right to broadcast the 'no TV broadcast agreement' team home game.

This is where the contradiction lies.

Wan Sheng ignored the requirements of pro broadcast TV. Let me not say whether Atletico Madrid can withstand a loss of 40 million euros. His biggest hole card is not in Spain at all.

It's in ... China!

Since last summer, Wan Sheng came to Madrid with Wang Qiuming, and the results of Atletico Madrid have soared. The most live broadcast in China is the Atletico Madrid game. The number of live broadcasts is not less than that of Barcelona.

The domestic media broadcast the Spanish football game, in fact, the process is also very complicated, because they have to buy the broadcast cost from pro broadcast satellite before they can broadcast for each session.

Last season, there were already TV broadcasters such as Central TV tv, Salary, Sohu, etc., who wanted to buy Atlético Madrid ’s TV broadcast rights, but it was definitely impossible this season, so now Wansheng is ready to talk to the country first. Too.

To sell the TV broadcasting rights of the club, the first consideration must be the central tv. At the same price, the central tv has a greater influence and can also help the Atletico Madrid brand promotion.

Atletico Madrid to consider, just

Choose the two modes of 'distribution' and 'package sale'. The first is to sell the right to broadcast to several media separately, the natural price is much lower, and the second is to package the right to broadcast on TV. Sell ​​to a media, for example, sell all Asian TV broadcasting rights to CCTV, then other Asian TV stations and live broadcast websites, if you want to broadcast the Atletico Madrid game, you need to buy the broadcasting rights from CCTV, so they are sold separately. Give a family a high price.

The internal research of the Atletico Madrid Club still chose ‘package sales’. After all, the club ’s main business is football, rather than talking to various media about the cost of TV broadcasts every day.

In mid-July, Atletico Madrid began negotiations with the Central Television on the right to broadcast television.

If you buy a TV broadcast from Atlético de Madrid alone, the cost will definitely be much less, because Atlético de Madrid ’s away game ~ www.novelhall.com ~ they are not entitled to broadcast, but according to the investment and ratings of last season, plus This is the first time the two parties have cooperated directly. Central TV still gave a good price-35 million euros, 35 million euros a year to buy out the broadcast rights of Atletico Madrid's home league and cup games in Asia.

Atletico Madrid considered, the two parties finalized the contract.

In the afternoon, Atletico Madrid held a high-profile press conference, announcing the cooperation with Central Television on Asian live broadcasts. The high price of 35 million euros also shocked the clubs and the Spanish media. They never expected that Atletico Madrid was really Dare to sell the TV broadcast right alone, and the broadcast cost in Asia alone has sold for a high price of 35 million euros.

Many clubs that have not signed a TV broadcast agreement next season also have a little impulse to match Atletico Madrid, such as Seville. Their annual TV broadcast cost is less than 20 million euros. If they are sold in Asia alone, they can sell 3000 Tens of thousands of Euros ... pro Broadcast TV? Go away!

The Sevilla club quickly communicated with the Central TV, but the Central TV will not spend a lot of money to buy the right to broadcast television in Seville, because it is completely meaningless, they broadcast the Atletico Madrid game in a league round. By the way, in the most away rounds, live matches between Sevilla and Atletico Madrid, but a single game will certainly not cost a lot of money to buy, and Sevilla's influence is not so great.

Ps: Monthly ticket to catch chickens, parents support ah ~~~ (Unfinished to be continued.)