On August 7, the Atletico Madrid team flew to Osaka, Japan by special plane to start the "August Asia Tour" planned by the club.
Atletico Madrid defines “August Asia Tour” as 'promotion of football culture to East Asia,' but European media believes that this is a 'tour of money'. Atletico Madrid is only participating in a game in Japan. The appearance fee reached 3 million euros.
"With such a high appearance fee, it is no wonder that Atletico Madrid have planned to go to Asia early ..." "Marca" sarcastically said.
This is also the first time since 2006 that Atletico Madrid has traveled to Asia. With the momentum of winning the La Liga title and the King's Cup championship last season, Atletico Madrid has also started a commercial game tour.
First stop, Osaka, Japan.
Atletico Madrid put the first stop destination in Osaka, one is the Osaka Sakura team invited Atletico Madrid for a friendly match, and the other is also related to some of the promotional plans of Atletico Madrid.
As the European media said, 'Asia trip' is indeed a 'tour of money'. In addition to the high appearance fee, Atletico Madrid also wants to develop some commercial and sponsorship matters, of which the most important is Toyota Motor Corporation of Japan The auto company intends to sponsor the Atletico Madrid jersey trademark, but due to Toyota ’s request to send young players to Madrid for training, the cooperation between the two parties has not been negotiated. Another reason is that Wan Sheng did not train young players in Japan. intend.
In addition, it is very important that the club cooperate with NIKE to open no fewer than four Atlético Madrid stores in Tokyo and Osaka, dedicated to selling some peripheral products such as Atlético Madrid jerseys, knee pads, football, etc. Whether it is profitable or not , Mainly to continuously promote the Atletico Madrid brand.
This is also the main purpose of promoting Atletico Madrid and making the club more famous in Japan.
Fame does not bring direct economic benefits, but in the long run it is very beneficial. As long as there is enough fame, there is a guarantee of income, and its impact and benefits are continuous.
After the Atletico Madrid team arrived in Osaka, they were warmly welcomed by Japanese fans. Many fans from Tokyo, Yokohama, Nagoya and other places came to Osaka to welcome the arrival of Atletico Madrid.
After coming to Osaka, Atletico Madrid stayed at the hotel, and after more than four hours of rest, around four in the afternoon, Atletico Madrid held a press conference and a star meeting.
The atmosphere on the scene was very hot. The hottest moment was the signature and photo of the stars of Atletico Madrid. 200 lucky fans were able to come to the stage to find the favorite star to sign and take a group photo.
Many fans shouted, hoping to get the signature of Wan Sheng, but unfortunately Wan Sheng did not participate in the event. After dealing with the media reporter, he did not appear at the event.
In addition to the 10,000 wins, Atlético Madrid, the most popular is Ozil, Aguero left to Manchester City, Ozil's reputation is the greatest.
Is actually Morris. He is over 34 years old, but as a former Golden Globe winner, he is also very popular. There are more than 20 fans who line up to take pictures with him.
People like J-Rodriguez, Kevin De Braune, Isco, etc., are not well-known, but they can become Atletico Madrid players. They are young, handsome, and attract many fans, especially Female fans.
Of all the players standing on the stage, the only thing left out is Wang Qiuming.
Wang Qiuming is embarrassed.
There are more than 20 players on the stage, each of whom is surrounded by several people. Only he is alone, there is only one person in front of him, and he is a Chinese fan who speaks standard Chinese. In other words, there is no Japanese fans chose to sign Wang Qiuming.
Wansheng was in the corner, looking at frowning, he did not expect Wang Qiuming to be left out.
But in fact, this is related to the propaganda of Japan. In the promotion of Atletico Madrid in Japan, the name of Wang Qiuming rarely appears, but in many Japanese fans who understand Atletico Madrid are serious, Wang Qiuming entered Madrid by 'relationship' Competitive.
Wang Qiuming barely performed last season and naturally won't receive much attention.
Wang Qiuming is a Chinese and one of the reasons for his neglect. The Japanese are also somewhat resistant to the Chinese.
Wansheng was welcomed by Japanese fans because his ability was recognized by the world. In contrast, Wang Qiuming was only an Atletico Madrid player, but he could not prove himself at all.
Wansheng remembered this scene.
By the next afternoon, before Atletico Madrid had a warm-up match with Sakura Osaka, Wan Sheng said to all players, "I will not say much about how to play this game. If you will lose to a Japanese league ball Team, we do n’t have to shout any slogans for the championship ... "
Everyone smiled.
They still have confidence in themselves and the ability of the team.
Next, Wan Sheng turned the subject and said seriously, "I want to say, it is an important thing!"
"Wang Qiuming!"
Hearing Wan Sheng shouting his name, Wang Qiuming stood up for a moment.
"Today's game, you are the core!"
"Ah?" Wang Qiuming was a little puzzled, and others looked at him, not understanding what it meant.
"You all should remember yesterday's autograph session. At that time, next to each of you, there were several fans around to sign. Except ... Wang Qiuming, this is the discrimination of Japanese fans, or they just don't believe in Tyumen's ability! A player of Atletico Madrid, a teammate of all of you, looking down on Tyumen is looking down on our entire team! "
"So, today ’s game, you have the opportunity to pass it to Tyumen to let those **** Japanese see if they are blind ... And, try to score as much as possible, do n’t be merciless, I do n’t want to be at the end of the game , See the score from one hand! "
Wan Sheng's complexion was a little stubborn.
"Yes……"
"Yes!"
"no problem!"
"OK!"
Wan Sheng's expression made everyone feel the same, but they all figured out what it meant.
Many people have heard of hatred between the Chinese and the Japanese before, but now I understand it. Looking at the coach, I know how dissatisfied he is with those Japanese fans.
Yesterday's signing meeting actually explained some problems-no Japanese fans asked Wang Qiuming to sign.
Perhaps because he is a Chinese? But anyway, the boss is angry! The boss is angry, of course, let those Japanese know that they are powerful!
Now is the best time to please the boss!
When stepping out of the locker room, many teammates patted Wang Qiuming's shoulder and said with a smile, "Wang, come on!"
"King, score more goals!"
"Wang, I will pass it on to you if I have a chance! Rest assured!"
"............"
Wang Qiuming walked at the end of the team, feeling very excited. He did not expect that Wan Sheng would tell others to pass more for himself, meaning that he would play and let those Japanese who do n’t value themselves know how powerful.
Can I do it myself?
Certainly!
Thinking about the embarrassment at the signing meeting yesterday, he can't wait to enter the game!
————
Japan's Osaka Sakura Club was founded in 1957.
In 1994, Sakura Osaka won the JFL (Japanese Football League 2) championship and was promoted to the J1 league in 1995. In 2001 and 2006, Osaka Sakura's performance was not satisfactory, and he was dropped to the J2 League twice. In the 2009 season, he returned to the J1 League with second place.
On December 04, 2010, the Osaka Sakura team defeated Iwata 6-2 at home, and finally successfully reversed the unfavorable situation of the league points. They overcame several Japanese professional overlords Kashima Antlers and won the 2011 Asian championship with the results of the joint season. The admission ticket of the league has created another miracle of promotion team.
The history of the Osaka Sakura Club is not brilliant, but they have enough investors. The club ’s economic situation has always been very good. Japan has always been committed to the development of football, and major companies are willing to spend a lot of money on football development. in.
Osaka Sakura is one of the clubs that benefited.
With enough funds to operate, it can maintain sufficient strength, and Osaka Sakura has gradually become a famous club in Asia.
This is also an invitation from Osaka Sakura, hoping to become the first stop of Atletico Madrid's 'Asia Tour' plan.
Osaka Sakura Club has made great efforts to this end, and the Osaka Sakura team has been preparing for the game. They hope that European teams can see the strength of the Japanese team. In the game, they also hope to see the gap between the team and the strong European team.
For this friendly match ~ www.novelhall.com ~ Osaka Sakura Club did a lot of publicity work, so this day, the mayor of Osaka was overcrowded in the land arena, and nearly 50,000 seats were taken away.
It is said that there are more than a dozen times of fans who have not been able to buy tickets and can only watch the game through TV broadcast.
With the end of the fans admission, the stadium atmosphere became fiery.
In the broadcast music, Atletico Madrid and Sakura Osaka players played together.
This is just a friendly game, or a commercial game, naturally there are not so many mandatory rules, the players of the two teams are still very relaxed, and on the game field, the captains of the two teams guess the coin, and the players of Osaka Sakura, and the known Atletico Madrid star greeted each other and asked for a group photo after the game.
The atmosphere of the two teams' Friendship is not bad.
When the game really starts, no matter whether it is Osaka Sakura or Atletico Madrid, every player is seriously involved in the game, and the atmosphere of the scene is also hot as the game starts.
Atletico Madrid only regards the game as a pre-season warm-up. The team players have little experience with Asian teams, but in fact, Japanese football has always imitated European football, and there are no surprising features.
Comparison of the strength of the two sides, whether it is the individual abilities of the players on the court, the overall technical and tactical capabilities of the team, or the most basic physical quality, there is a big gap with Atletico Madrid.
The game scene can be imagined.
Some Atletico Madrid players have not even entered the game yet, but Atletico Madrid only play simple tactics, which has completely suppressed the Osaka Sakura. (To be continued.)
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